Xbox One ad features Zachary Quinto, Steven Gerrard

Microsoft's worldwide Xbox One media blitz to begin this weekend during Sunday Night Football; cost estimated to be at least $100 million.

Microsoft today released an all-new Xbox One commercial featuring Star Trek's Zachary Quinto and Liverpool midfielder Steven Gerrard. The advertisement is the first from Microsoft's Xbox One global media campaign, scheduled to begin this weekend.

Dubbed "Xbox One: Invitation," the advertisement plays up the console's "all-in-one" nature and features Quinto and Gerrard beckoning players to join them. Platform-exclusives like Titanfall, Forza Motorsport 5, Dead Rising 3, and Ryse: Son of Rome are the focus.

"This is an invitation to a new generation," a narrator says. "Where your games and entertainment are no longer separated, but together, in one." Users are shown booting up the console by saying "Xbox, on," and answering Skype calls with a command of "Xbox, answer."

The video was directed by Bryan Buckley with visual effects from The Mill, the production company also behind Sony's PlayStation 4 "Perfect Day" commercial using Lou Reed's song. Buckley received an Oscar nomination for Asad and has directed numerous Super Bowl commercials.

Xbox general manager of consumer marketing Robert Matthews said Microsoft's Xbox One advertising effort will be one of "our most integrated and comprehensive global campaigns ever." The campaign will begin in earnest on October 27 during Sunday Night Football on NBC.

Microsoft's Xbox One advertisements will be shown in 12 markets around the world. The commercials will run during shows like The Big Bang Theory, X Factor, Saturday Night Live, Modern Family, The Walking Dead, Sons of Anarchy, and Duck Dynasty. Ads will also run online, on billboards, and at movie theaters.

In addition to the new Xbox One commercials, Microsoft's Xbox team is visiting 75 cities around the world in person as part of its Xbox One Tour.

The Guardian reports that the cost of Microsoft's global advertising campaign for the Xbox One is likely to be at least $100 million. The Xbox One launches November 22 for $500.

Sony has already commenced its PlayStation 4 advertising blitz, through a partnership with Taco Bell and via the aforementioned "Perfect Day" advertisement. The PS4 launches November 15.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Want the latest news about Dead Rising 3?

Dead Rising 3

Dead Rising 3

Follow

Discussion

209 comments
electric_cheese
electric_cheese

I think this is great for microcroft because when like the wii u came out the avatars where like without when the resolutions of the standard, but with microsoft the name can be by after your not the second name, but with your nickname which provides insecurity ,but people privacy after some while so i think this is one of the best after the next generation

19James89
19James89

Good to see Captain Fantastic, Steven Gerrard plugging for the Xbox One, this will bring a lot of football supporters in the UK on board.

Sevenizz
Sevenizz

Eh, my pre-order was already in.  I suppose this is to get the casuals on board - the people who actually make or break a console.

moesuir
moesuir

but....but......poll states that Justin Bieber prefers NoGamesStation 4. Sony wins!!??

ray1man2hot
ray1man2hot

Sony boys just want to hate because another year being second best would suck. see how u,feel about it in a year. hope ps4 is everything u hoped and dreamed it to be. hey at least the! order looks like a good game those idies u will have a few hits and misses so good luck with that.oh that's right u do have killzone so yeah that's nice cute game for the holidays. yeah well have fun with ps4 awesome awaits.

decebal
decebal

Unfortunately for these guys, I'm in the market for buying a console and not a commercial. And xbone is not it. 

Chupacabra3332
Chupacabra3332

I´ll stick with my PC, Im not amuse at all by this.

Takeno456
Takeno456

I though that was a fun commercial. It was not boastful and had a cheerful vibe to it. Personally I think the X1 will be a solid system for both gaming an entertainment and I do not believe all the negative hype against it. The next generation looks good for both systems. Also that gold coin that the Roman soldier put on the table would be such an awesome tip! 

KimCheeWarriorX
KimCheeWarriorX

contrary to popular belief, companies like microsoft and sony make game consoles to make money. its a fine line to draw between making money and just being plain greedy, i think ms balances the two pretty well given the size of xbox live's userbase. sure, sony's winning over gamers of a certain demographic by playing the "we're the good guys" act but are they necessarily luring more of them over than their competition? ms isnt just looking for the type of gamer that frequent's sites like these, theyre looking for all kinds of gamers who they know will also want to do something else while taking breaks from playing games. they want to make sure their customers will keep their x1 on as much as possible. nobody really loses in the end, you get a game console and a device that does a few other things, what's wrong with that?

KimCheeWarriorX
KimCheeWarriorX

i really like how they used the invitation theme for the commercial, it worked like a charm.

tonyleo01
tonyleo01

So out of $100 mil advertising and media budget, I'm just curious to know what the actual spot costs.

Supabul
Supabul

That Skype integration during the football is awesome

bledsoe45sbc
bledsoe45sbc

that was a very cute commercial , laughed at the titanfall mech taping on the glass

KeenoControl
KeenoControl

How ironic that my ad before this video was the PS4 "Perfect Day" ad!

Diegoctba
Diegoctba

I hope Gerrard is better making ads than playing football.

Just kidding, lolololol, Champions League 2005, can't forget.

SEEDman_X
SEEDman_X

Not bad!  A bit more fun and much less pretentious than the "Greatness Awaits" commercial if I may add!

minerl99
minerl99

Interesting facts. Microsoft is spending $100 million in advertising for the Xbox One launch.

Sony corp made $35 million in profit last quarter. Microsoft made over $5,000 million (ie $5 billion) in profits last quarter. Microsoft's online transaction revenue was up 25% last quarter year over year. People laugh about the PS4 is for games and the Xbox One is not, but this generation is about entertainment and making money.

Microsoft wants to win. The next 7 years will be interesting. Contrary to popular opinion Sony did not "win" this generation at E3.

AngelsongCA
AngelsongCA

This was a great AD.  Very well done and kind of fun.  The only terrible parts were the corny stiff sounding voice command scenes.  It made them look like arrogant tools.  They should have been nonchalant and more natural about it.

SurlyPotato
SurlyPotato

Man the Xbox looks freak-en sweet.... Looks 100 times better than the PS4

cashandcarry
cashandcarry

what's wrong with that?  $500 vs $400 to do the same thing that you need.

ominous_prime
ominous_prime

@tonyleo01 The Forza add where they use the McLaren to create a giant Zoetrope on a race track was very expensive. Getting Zachary Quinto to portray Spock in the commercial in promotion of his movie was probably not as expensive. So far the spots have been impressive, but these spots so far draw an emotion out of people instead of really informing. I'm sure we'll get some ads like that, but so far these spots are just pure entertainment. There was also the first ad that was on ESPN, but I think that was the least expensive ad to put together.

mdrieber
mdrieber

@tonyleo01 They wont know the "spot costs" until they are dont with all the advertisements? prices change frequently and even when they do why does it matter???? if someone judges a system IN ANY WAY based on the advertising budget how shallow can that person be?

ominous_prime
ominous_prime

@Gatman32 That kid's reaction to the zombie was awesome! I loved the whole, "Uh, uh! No way!" look he had until the arm fell off!

ominous_prime
ominous_prime

@minerl99 That's true, Nintendo won with the Wii for install base. Each one sold brought profit to Nintendo since the very first one sold.

ray1man2hot
ray1man2hot

thank u gta 5 console special edition we are besties.

UNCStriker88
UNCStriker88

@minerl99 I agree and Sony has already said they are losing money again with every PS4 sold, how does that make sense?  People are hating on Xbox One because you can do more than just play games, I think that makes sense

moesuir
moesuir

@AngelsongCA yet those "stiff voice scenes" STICK TO YOUR MEMORY. The Ad did what is was supposed to do.

MjnE
MjnE

@SurlyPotato  because they hired more expensive actors for their commercial?

what are you, a 12 year old?

Tech9
Tech9

@cashandcarry That's like comparing a Kindle to an iPad.  The iPad is premium model, as is the X1.  

If you don't feel the extra cash is worth the experience that's fine, BUT you have to respect others will like the X1 experience and features it offers.  The new Xbox Live features sound great and the Kinect is great for kids. Plus it's probably ludicrously better than the PS eye.  Add in other Xbox only TV features, like the Halo TV show.

Again if you don't think it's worth $100, the PS4 is good purchase.  Some of us have the expendable income and want more.

mdrieber
mdrieber

@sanchango @KeenoControl ehhhhh in general its okay, i really could care less for the two of them singing terribly although i understand where its coming from... i liked the xbox one ad more

Meta-Gnostic
Meta-Gnostic

@UNCStriker88 @minerl99 Ever hear of razorblades jackasss? Ever hear of Nintendo using the razorblade model for the NES, SNES, N64, and GC? Then Sega, Sony, and MS doing the same for most of their consoles? Did you not notice that the loss taken on Wii U and PS4 is lower than the loss taken on previous Nintendo and Sony consoles  (not counting the original Wii)? No you didn't know any of that obviously so STFU.

mdrieber
mdrieber

@UNCStriker88 @minerl99 its actually quite peculiar if you think about it.... they cut the ps4 eye out of the package so they could undercut the xbox one.... yet the ps4 community still wants it cheaper and wants bundles and clearly Sony cannot afford that since they are somewhat a failing company at the moment.... but my questions are theyve already spent all this money on doing whatever advancements (most likely nothing big) to the ps eye and developing them but now very few people will go buy them so how helpful is undercutting the price if you will essentially be wasting X amount of money in resources and development to achieve that

XIntoTheBlue
XIntoTheBlue

@UNCStriker88 @minerl99 It's an investment to make more money elsewhere, really. Same reason why a lot of places like Best Buy sell prebuilt PC's at a loss: it's to get the consumer to buy a bunch of other crap at huge profits. I am getting a PS4 because I don't need all the extras beyond gaming that XBox offers and can save a hundred bucks in the process.

Meta-Gnostic
Meta-Gnostic

@UNCStriker88 @minerl99 Ya really I thought what mattered was companies making profit off hardware over giving consumers a great product at a great price.

calamityo
calamityo

@MjnE 

Ermm.....Stevie G or Steven Gerrard isn't a professional actor - he's a professional footballer (or soccer player). Granted when he gets tackled, he likes to "act" as if he's hurt on the field. But he is one of England's best midfielder.

Daemoroth
Daemoroth

@cashandcarry @96augment @Meta-Gnostic @KimCheeWarriorX Yeah.... no. Nobody's forcing anyone to buy an XB1, it's not something that's required for basic survival nor can it be considered a human right, so in truth nothing is being shoved down anyone's throat.

So, MS are free to include anything they want in the box (Sony as well), they could include a box of paperclips and add $10 if they wanted to (If they thought it'd be good for the system then they probably would have).

You know what's in the box, if you're interested in it, buy it, if not, don't buy it, end of story.

cashandcarry
cashandcarry

@96augment @Meta-Gnostic @KimCheeWarriorX ya he is not ignorant, he is idi*t. "What's wrong with that?" well mate, there is something called optional accessory. which, if you dont need it, you dont have to pay for it, then you can cater to whatever demographic/market you want instead of shoving it on everybody throat.

KimCheeWarriorX
KimCheeWarriorX

@Meta-Gnostic @UNCStriker88 @minerl99 contrary to popular belief, companies like microsoft and sony make game consoles to make money. its a fine line to draw between making money and just being plain greedy, i think ms balances the two pretty well given the size of xbox live's userbase. sure, sony's winning over gamers of a certain demographic by playing the "we're the good guys" act but are they necessarily luring more of them over than their competition? ms isnt just looking for the type of gamer that frequent's sites like these, theyre looking for all kinds of gamers who they know will also want to do something else while taking breaks from playing games. they want to make sure their customers will keep their x1 on as much as possible. nobody really loses in the end, you get a game console and a device that does a few other things, what's wrong with that?

MjnE
MjnE

@moesuir @MjnE @SurlyPotato idiot xbot, the moment someone features in a movie, series or commercial he IS acting in it and thus IS an actor.

ray1man2hot
ray1man2hot

u r right titanfall dead rising forza 5 ryse they do.