Xbox Live Gold will be free this weekend in the UK, Microsoft has announced.
The promotional period will run from 12:00 on Friday, May 3 to 23:59 on Sunday, May 5, allowing free Xbox Live account owners to access online multiplayer and the service's other premium features.
Apps like Netflix and Lovefilm will also be enabled for non-paying Xbox Live customers; these subscription services are normally available to Gold account holders only.
In January, Microsoft announced that it was investing more into advertising on Xbox Live.
A recent rumour also suggested that Microsoft was looking into creating its own original programming for Xbox, including a revival of the sci-fi drama Heroes.