Xbox 720 logo appears in 'Real Steel' trailer

Microsoft branding for supposed Xbox 360 follow-up spotted in Hugh Jackman's near-future robot boxing film.

Hugh Jackman's latest film, Real Steel, is set in the year 2020, a time when robots have replaced humans as boxers. While that may seem a bit far-fetched, the latest trailer contains another prediction of the future, specifically that Microsoft will have a new console out by then.

The Xbox 720 ad is visible on the right side of this shot of the robot boxing arena.

During a scene in the latest trailer for Real Steel, a logo for the Xbox 720 is briefly visible, mirroring the imagery Microsoft has used for the Xbox 360. In addition to the Xbox 720 branding, the trailer shows the logo for Bing, Microsoft's proprietary search engine. Other corporate logos featured in the trailer include Del Taco, Mercedes-Benz, Coca-Cola, Capitol One, and Cadillac.

When asked about the ad, a Microsoft spokesperson told GameSpot the company "does not comment on rumors or speculation."

Over the summer, the rumor mill churned out word that Microsoft was readying an Xbox 360 successor reveal at the 2012 Electronic Entertainment Expo, scheduled for June 5-7 at the Los Angeles Convention Center.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

Discussion

391 comments
SKU11CRUSHER
SKU11CRUSHER

The xbox 720 logo was mainly in the final 30 minutes of the movie and they r now finding out

x_hunter00
x_hunter00

how is this a story? the movie takes place in the future so logically XBOX would have a successor and since there is nothing official that says it would be called "XBOX 720" they should labeled it as such. Stupid dummies!!!

Scorchstar
Scorchstar

LOL you guys are actually fighting over this?

alfaresalasmar
alfaresalasmar

y dont they call it xbox X it sounds call enough fr me.

ptheskil
ptheskil

well I guess their trailer worked then guys! My guess is there will be a new xbox lets hope its got built-in 3d kinect, with built-in wireless adapter, without being £720 pounds!

ScouseLemon
ScouseLemon

[This message was deleted at the request of the original poster]

Petty_Steve
Petty_Steve

Saying PS3 sounds better than all of the above:P KIDDINGGGgGGGgggg?!!!! Super serial now, please, come up with a better name than Xbox720 Santa, that's my only Christmas wish...that and a hooker-shaped grenade launcher:)

PoofMaester
PoofMaester

Saying Xbox 720 sounds better than 360, To me atleast... but Xbox "720" is more than likely a cover name for the actual Next-gen system. Or its just a gag. "You turn Three-hundred and sixty degrees and walk away" -PS Fanboy

GameMaster1995
GameMaster1995

Vista, Xbox, Zune, Kin...my god add this "720" bit to the pile of crappy Microsoft product names...geez

packers91
packers91

the movie takes place in 2020 doesn't it?

BRiDeath
BRiDeath

Why not 720? I think it's an okay name. 2 roundabouts and not to mention that 720p is the magic number for entering into HD.

karloss01
karloss01

this 720 thing has been a running gag since the 360 was anounced. the film makers probably put it in for a joke after asking microsoft if its okay. don't read anymore into it.

lilchubb
lilchubb

Guys I figured it out! It will be called the 'Xune' Eh... eh?

Dominicobaggio
Dominicobaggio

@accesdenied @ishan316 Sony realised releasing on time was the right thing to do. Microsoft did the wrong thing releasing a broken/untested product early, now both consoles are level despite a head start for a broken xbox. So no, i hope sony dont rush a console out to try to take the market, because it didnt work for microsoft and most clever customers are pished off at what was done to them by msoft. I hope sony do it their way and make another strong working console. On the flip side i wonder if microsoft customers will still have the loyalty next time round as most I know have moved to ps3 or own one alongside their 2nd/3rd etc xbox 360 Will microsoft throw as much money at teh next gen and buy up as many ips as they can to force loyalty. Will be interesting to see!

gbrading
gbrading moderator

They can't seriously call it the 720. I know we all joke about it, and that what I expect this is as well. Just an in-movie easter egg type thing.

erix43
erix43

@Alexrmf First off sir, you are wrong, I am from the future. I predicted just last week that it will be the 720 and now it is.. Marvel at the wonderful 720 and kiss my pumped up kicks sir. Jk.. You are so right, makes perfect sense. haha

Alexrmf
Alexrmf

it's supposed to be a movie set in the future that needs a link to the present-day brands in order to have an impact on today's people... if you saw an xbox 360 logo displayed in a movie set in the future, you'd surely think it's lame, so they decided to do the most logical thing and show what most people think xbox will mean in the near future. considering the movie is a Sci-Fi and xbox720 doesn't exist, this is by no means a hint at the future name of the xbox console, it's only a way for xbox to stay in the spotlight

Tongy26
Tongy26

utter nonsense. It makes no marketing sense. I suspect a brand new name rather than a number. They're more likely to call it the 'Xbox Zune' *sigh*

redscarereiter
redscarereiter

So now I have to spin around twice and walk away from the PS4?

Zloth2
Zloth2

@Snakehead11 I would guess about six times better. And that extra power would give it the ability to make 3D that doesn't "suck ass."

cruelty132
cruelty132

so i saw a movie poster in two and a half men saying saw 40 or something what's the point

cruelty132
cruelty132

[This message was deleted at the request of the original poster]

Snakehead11
Snakehead11

How much better could the next console even be compared to the PS3 or 360? And please no 3D. 3D TVs suck ass and everyone knows it.

ash162
ash162

Who else wants to bet that GS posted this ridiculous story 'cause they didn't have anything worthwhile.......a fictitious logo in a movie really!!

ishan316
ishan316

@accesdenied I meant to say the next xbox will surely not come out before Sony's next (PS4), because Sony won't let it. Sony will definitely rush to release PS4 this time around, before the next Xbox, having learnt the hard way with PS3's delayed release. We can safely assume the next xbox won't be out before 2013.

accesdenied
accesdenied

@ishan316 why would we have to wait...if anything both of these companies are going to be on each others neck with a simultaneous release. sony learned that waiting was a costly mistake. this time around the gloves are off and the whole console war will start anew...consumer value will reign supreme and quite frankly none of these systems have been using all there potential.

345tom
345tom

I understand the name '360' meant to be a full circle etc. but '720'? Two circles? a Hexagon?

ishan316
ishan316

@marvelx3 Mann the next time you talk to Mr. Gates tell him to get more exclusives for the next Microsoft console AND don't let them slip away (Mass Effect, Ninja Gaiden, etc.)

ishan316
ishan316

PS4 *may* come out in late 2012 but, for 720, I think we'll have to wait.

chrisangelo2k7
chrisangelo2k7

lol that was the first sponsor I noticed when I was watching Real Steel... 720 all the way ^^

rabbids4eva
rabbids4eva

Rabbids will target PS3 to Krill d-_-b

gregdn22
gregdn22

Yay!!!! they double the number on the console, I bet they double the amount that they charge chumps to play online as well.

GameWaiter
GameWaiter

XBOX 720? Microsoft surely can make a good name, can't they?

Dmv_01
Dmv_01

I am thinking Xbox Forever, so it won't sound inferior to PS4.

ad1x2
ad1x2

Obviously it is a joke that was put in a movie. But it looks like people just don't get it and are trying to get all serious about it by acting like that reflects Microsoft's real future. Going by that theory, I should be able to buy a Hover Board in the next four years since Back To The Future 2 had them in 2015. As for people saying according to the film we'll wait nine years for the Xbox 360's successor, common sense should tell you to look at current trends. The 360 came out in 2005 and it's 2011 now. For all we know the 360's successor could come out in 2013 and still be on the market in 2020. Even the PS2 is still being sold after coming out in 2001.

imsosickofyou
imsosickofyou

Dude i noticed it the first time i saw the trailer......they'll probably have Xbox 1440 by that time at the speed they're moving.....

marvelx3
marvelx3

thats is bull. all y'all just been rick rolled. I spoke to bill gates yesterday and he showed me the blueprints. the next xbox will play ps3 and ps4 games. except kane n lynch. THAT GAME SUCKED!!!

clambo420
clambo420

BFE1127, You do have to admit that Xbox Super Monkey Poo Flinger rolls off the tongue quite nicely. looking forward to playing the smpf. and would it have brown controllers?

rtype21
rtype21

Does it really matter what the name is going to be?

RPG_Fan_I_Am
RPG_Fan_I_Am

I say they call the next one the round box. That way its a juicy contradiction, kinda like my starburst.

AMCope
AMCope

Still better than "WiiU"

Archontic
Archontic

call the 360 X-Box 2 and the next one X-Box 3 and we can all take a f---ing nap while we wait for it to come out

selbie
selbie

I will die a little inside if 720 is the new console name. Microsoft should be given a Best Troll of the Year award.

raphaelcoelho15
raphaelcoelho15

false alarm guys! Just another speculation (i'm getting tired of it)

svaargod
svaargod

LOL, what about Xbox365, like for every day of a year XD

mep69
mep69

i r 360 terwis

anthonycg
anthonycg

The whole Xbox 720 thing was a joke. The name wasn't really supposed to suck like that Microsoft...

sm00thpapa
sm00thpapa

If this is true I won't be getting the 720 for a few years since I just spent $400.00 on the Gears 3 360.