XBLA gets its first advergame

Toyota's Yaris debuts on Xbox 360 downloadable game service this week, plugs car line of the same name.

While some companies prefer to place their advertising messages into existing games, others feel it a better use of money to spend their advertising budget on making games developed solely to promote their product.

If ever a racer needed good controls, it's this one.

The most notable advergaming experiment to date has been the Burger King trilogy of Xbox and Xbox 360 titles. Released in 2006 as $3.99 add-ons to combo meals, Sneak King, Big Bumpin', and Pocketbike Racer combined to sell more than 3.2 million copies and helped spur the fast-food franchise's quarterly profits by 40 percent.

Now the Xbox 360's downloadable game service is getting its own advergame, as Microsoft today announced that Toyota's Yaris will be one of this week's Xbox Live Arcade Wednesday releases. The game lets players hop behind the wheel of one of three new Yaris models and race through oddly twisting tracks, shooting enemies with a tentacle rooted in the car's hood, collecting loose coins, and unlocking a dozen new Xbox Live achievements along the way.

Developed by Backbone Entertainment (Death Jr., Brooktown High), Yaris is also the first Live Arcade game that's only available for a specifically limited time; US and Canada users will only be able to download the title for the next year.

While Yaris is the first advergame to make it to Live Arcade, it won't be the last. PepsiCo ran a contest recently looking for concepts for a Doritos-themed game, with the winning entry being released over Xbox Live.

Written By

Want the latest news about Yaris?

Yaris

Yaris

Follow

Discussion

136 comments
ThAdEa82
ThAdEa82

Just a lame game. I can at least think of one way I would have taken a Yaris game and that idea is staying in my brain...and it would have been waaaay better. The Yaris has appeal...this game does not

zhevox
zhevox

wtf a toyota game...with yaris!

Ouji-San
Ouji-San

No idea why ppl hate this but I was having fun with this game ^_^. 198 something thousand was my highest score

hrah
hrah

boring as hell, i'm letting my nephew play it, he liked it, then again, he think SpongeBob SquarePants is funny, ANYHOW , MORE points for my gamertag, after getting the points is bye,bye. HOPE THIS DOESN'T BECOME EPIDEMIC !

Ra-Devil
Ra-Devil

Nonono, the next Advergame will be called "Franchise Crasher", where you have to go from one store to another destroying as many PS3's and Macs as possible... Nah, Sony and Apple are cool. I wonder if this game will be aweful or mildly enjoyable?

serginhoeduardo
serginhoeduardo

[This message was deleted at the request of a moderator or administrator]

DevilMario54
DevilMario54

[This message was deleted at the request of a moderator or administrator]

JBiker51
JBiker51

Soon, Axe will probably come out with a "Snap the Strap" game or something like that. :)

living_wmd_888
living_wmd_888

[This message was deleted at the request of the original poster]

Delongman
Delongman

tomorrow my birthday! Anyways, they had Burger King on the 360??? Next up will be some Adidas soccer Mini-game

WeaponXQc
WeaponXQc

I don't mind in-game ads since it helps funding games. I even enjoy dynamic ads that are slowing gettin' into games too (i.e. Skate. I ended up gettin' french local Bell Canada ads). Made me smile. I still remember drivin' by Burger Kings in NFS:U2... and it did make the world look a bit more real...by addin' buildings that we are all used to see while we're driving in real life. I just hope that the Yaris game is going to be free... that game is made for marketing/ads purposes only. As long as we're not gettin "Need For Speed: The Burger King cup".. we're good.

Stix_3200
Stix_3200

I'm surprised more games are jumping on this bandwagon. *cough* EA *cough*..... Man I wouldn't mind a bunch of ads in my Madden and only have to pay 20 bucks for it at the store. Wouldn't this be cool? Games costing less then 20 bucks each cuz they have a butt load of ads in them... Either that or chrage me $75 bucks like you do now and don't put any ads in em.

ChickenHounk911
ChickenHounk911

It doesn't say its gonna be free does it? If its free then I don't compalin at all, even if it DOES have the crappy controls. Free is always good!

josh_TX
josh_TX

Well Aegis wing wasnt bad for a free game. This reminds me of that sonic bonus level where you ran through the halfpipe trying to grab rings....Hopefully it's more fun than that.

dmn_link
dmn_link

"a Doritos-themed game" Can it get more bizarre than this?

FLEEBS
FLEEBS

Free games are cool.

mattcake
mattcake

A game about a Yaris that can go 180mph and shoot at what look like flying ipods with a tentacle mounted on the bonnet... remember kids, stay off drugs, especially when designing games. (Only take them when *playing* games :P)

WormyTheWorm
WormyTheWorm

it feels like absolutely ages that a game that i want has come out on XBLA :( i heard that Speedball 2 is out next week though :) :) :) Is Yaris a free game? i assume this is for usa/canada only, that free aegis wing game never came out in the uk Tsuchikage said: (If it's free, then I'll download it, just for the heck of it. But, really, who wants to race a Toyota Yaris? Where's the free Ferrari F430 game, or the Corvette Z06 game? And what's up with the tentacle?) I think Ferrari and other quality sports car makers would rather their products appear in quality/big budget games rather than free/low budget titles and what do you mean "whats up with the tentacle?" all toyota Yaris' have a tentacle so they can batter unsuspecting car thieves :)

wakko19991
wakko19991

some of the finalist in that doritos comp are garbage. there was one entry that should have been in there hands down, but oddly didn't make it.. some are saying it was a random selection because some of the finalist concepts dont even sound fun or like they have enough depth even for a simple live game... this has to be free...if GT can be free on PS3, surely this has to be. I'm not paying for Toyota marketing. On the other hand, it might not be since you can get achievements from it. if its not free that would suck badly

MSG-Deathscythe
MSG-Deathscythe

[This message was deleted at the request of a moderator or administrator]

NightRain
NightRain

Yaris is a nice car but an Advertgame?? WTF? Uhhh... won't mind trying unless it's free...

bubnux
bubnux

Got to be free, maybe five people in north america would be dumb enough to pay for it.

Elkoman
Elkoman

they should release this for free with their money making coming from people that go and buy the car after playing this

dyns510
dyns510

"I knew video game would come to this, what happend to the days when you were called a nerd or loser because you played games, I miss them." LOSER ! - feel better?

destrozz
destrozz

I knew video game would come to this, what happend to the days when you were called a nerd or loser because you played games, I miss them :(

Soupass1
Soupass1

so hungry yet so poor. need cheap achievement points! POINTS!!!!!!!!!

axia_777
axia_777

ROFL!!! An Advergame? Anyone who plays this is a SUCKER. Do not support advertising in games or it will get worse!!!!

Megawizard
Megawizard

"ill download it and play it in a couple of milleniums after i get bored with halo 3...make a that a couple of light years." Stop staring at the muzzle flashes. It's corroding your brain. A light year is a measure of distance.

skasuperhero
skasuperhero

A free game with achievements? why not? Even though it's an advertising tool I'll try it out.

PiNwOrM
PiNwOrM

As long as there is actual gameplay, and it's not entirely a walking advertisement, nothing against it I sppose.

vaejas
vaejas

"I am the LAWGIVVA!" Whoops, wrong car ad. But collecting coins while driving is genius. I can't believe nobody tried that bef.. oh wait, Mario Kart? Anyhoo, I'm curious to see what they try to do about pricing the "full" game or DLC. With the Burger King games, at least you were getting the full disc, box, manual, AND a free 2-day pass for LIVE Gold. Along with a delicious hot sandwich. And didn't Doritos pick the absolute worst submitted ideas on purpose? That'll be a joy. Where's Castle Crashers when you need it??

magicalclick
magicalclick

Looks nice. Hope it is free, or I will have see how fun the game is.

BPDecPimp
BPDecPimp

yeah, if this isn't free, they can hang it up. Consequently, i've had a lot of fun with the burger king games.

denaz
denaz

hmmmm Yaris... or halo 3.... yaris.... Halo 3? is there really any question:P hahaha

asmodeus_z
asmodeus_z

I dun mind a ads-sponsored game (EA games are also literally filled with them) as long as it's FUN and FREE. :D

MasterChief725
MasterChief725

ill download it and play it in a couple of milleniums after i get bored with halo 3...make a that a couple of light years.

kdt55
kdt55

It better be free, that all I have to say.