WOW fansite sells for reported $1 million

World of Warcraft database site Wowhead.com has been sold to the ZAM Network.The owners of the popular World of Warcraft fan site Wowhead.com--which provides info about the game's monsters, items, spells and more--have sold it off because they want to spend more time "developing the site and...

World of Warcraft database site Wowhead.com has been sold to the ZAM Network.

The owners of the popular World of Warcraft fan site Wowhead.com--which provides info about the game's monsters, items, spells and more--have sold it off because they want to spend more time "developing the site and playing WOW." The site has been bought by the ZAM Network, a company owned by Affinity Media, for an undisclosed sum, rumoured to be a cool $1 million.

Affinity Media also own other massively multiplayer online role playing game encyclopaedia-style sites Thottbot, Allakhazam along with forum site MMO Interface.

The deal has not been without controversy, since ZAM Network owns gold farming company IGE, and that ads for virtual item and gold sales will soon start to appear on the site.

ZAM Network president John Maffei, said in an interview on the Wowhead.com Web site that the company no longer owns or has any affiliation with gold farming company IGE, which is currently being sued by a veteran WOW gamer for "impairing his enjoyment of the game." Maffei said, "Neither Wowhead or the ZAM Network have ever had gold or powerleveling ads, and they never will. We sold IGE. We are clearly separating our business from those practices. Why would we start running gold ads now?"

When asked how much the Wowhead Web site had been to ZAM Network sold for, Wowhead.com co-lead developer, Joshua (Mystadio), "Enough so that we can do fun stuff but not enough that we can stop working."

CEO Tim Sullivan added, "It was a fair offer and the timing was right."

Written By

Discussion

30 comments
madden927
madden927

Actually this is bad, because that company owns gold selling sites, which is why people stopped doing to the sites they own. WoWhead.com was the best site out of all the sites when I played, so I feel bad for people that still play.

fissure000
fissure000

Wowhead is the win, I just hope it doesn't get screwed over by this company, because I can't stand thottbot or allakhazam at all, too laggy with poor layouts and at least 4 ads on every page =X Oh well, no matter, I quit WoW about the same time this was announced anyways =P

vbdevpro
vbdevpro

"So does ZAM own IGE or not? Again, Gamespot, you need to learn some of the rules of journalism, at least for your news stories. In one paragraph you write that there is controversy because ZAM owns IGE, but in the very next paragraph you write that the CEO of ZAM says they don't own it anymore. So which is it? Considering that controversy was the main point of the article, doesn't it seem kind of important to find out if they even own IGE anymore?" Welcome to Gamespot. If you haven't realized it it, GS is a terrible site to get straight up gaming news. It's usually pretty skewed. Ever read an anti-Wii article here? Very few. Now the new scoring system was put into place for one reason and one reason alone. The Wii cross platform games look terrible compared to the true next-gen consoles. They had to change it so the Wii wouldn't look so bad comparatively, score-wise. Sad and pathetic.

dryden555
dryden555

Strong rumor has it that the gold-farming company is hiding the fact that they bought this wow website. chances are the truth will come out pretty shortly. In any case, 1 million is nothing nowadays to buy a busy website. I'm shocked it didnt sell for more.

xJackelx
xJackelx

"qiwihead So does ZAM own IGE or not? Again, Gamespot, you need to learn some of the rules of journalism, at least for your news stories. In one paragraph you write that there is controversy because ZAM owns IGE, but in the very next paragraph you write that the CEO of ZAM says they don't own it anymore. So which is it? Considering that controversy was the main point of the article, doesn't it seem kind of important to find out if they even own IGE anymore?" Or... you could just look it up yourself. Here, I'll help you out. www.google.com

Agreb91
Agreb91

That one way to make one million bucks.

diglow1
diglow1

"When asked how much the Wowhead Web site had been to ZAM Network sold for": Grammar check anyone?

NeoNavarro
NeoNavarro

I wonder if I can sell my MY SPACE for a million dollars?

EPaul
EPaul

hopefully they'll lose 400 hundred grand in taxes lol jk

MoogleDragoon
MoogleDragoon

Good for them making money off something like that. I don't blame them for doing it. As far as the gold selling ads it's good to hear that they got out of that market. Gold farming has always made me sick.

DanteDiPasquale
DanteDiPasquale

Its not about being smart -- more so toughing out the development and maintenance processes until it becomes something worthy of being sold.

ColdfireTrilogy
ColdfireTrilogy

why must Gamespot spread RUMORS, no where on the TRUSTED web does anything say anything about 1mil .... it was a private purchase therefore everything is pure speculation .... gg gamespot why?

YukoAsho
YukoAsho

A FANSITE? And yeah, MMOs are going to die off a brutal death by IGE's hand.

TheEternalGamer
TheEternalGamer

Don't believe the lies, people. IGE, (the in-game currency seller), has been slowly buying out every site they can to extend their influence. It was IGE who bought Allakhazam, then renamed it the "ZAM" network. A simple search on google under "IGE buys Allakhazam" will show you the truth through mulitiple websites. They already owned others like Thottbot and will continue to buy MMO websites if it means they can sell more currency through them.

nocoolnamejim
nocoolnamejim moderator

Astonishing...such a large figure just for maintaining a site catering to the user's love of the game. It is spine tingling. Still, I like seeing people who pursue what they love rewarded.

videogamr49
videogamr49

Wow...I would've just created a new game website and start from scratch there. It's not like the information on how to make potions or complete quests is copyrighted.

Pete5506
Pete5506

good for them, but WoW dose kill

Ryo_Kensen
Ryo_Kensen

I'm going to go start a fansite for WoW now....

FearNeutron
FearNeutron

My favorite WoW info site.... I just hope that it doesn't get ruined. These kinds of deals always change how sites are run. I'll keep my fingers crossed.

Master__Shake
Master__Shake

So does this mean there will be "buy it now" by all items you look up?

AceCometh
AceCometh

The question isn't 'why', but 'why not?'. It's like having a fun project that includes your favorite game. Suddenly someone offering a huge amount of money for it. They would have to be crazy not to accept this. I'm a World of Warcraft player and use thottbot.com. It's nice to see that wowhead was bought by a respectable company.

qiwihead
qiwihead

So does ZAM own IGE or not? Again, Gamespot, you need to learn some of the rules of journalism, at least for your news stories. In one paragraph you write that there is controversy because ZAM owns IGE, but in the very next paragraph you write that the CEO of ZAM says they don't own it anymore. So which is it? Considering that controversy was the main point of the article, doesn't it seem kind of important to find out if they even own IGE anymore?

joeyfine
joeyfine

hey good for them. if you can make money selling a fan site then good for you. i wish i was that smart.

Emma_UK
Emma_UK

World of Warcraft database site Wowhead.com has been sold to the ZAM Network.

The owners of the popular World of Warcraft fan site Wowhead.com--which provides info about the game's monsters, items, spells and more--have sold it off because they want to spend more time "developing the site and playing WOW." The site has been bought by the ZAM Network, a company owned by Affinity Media, for an undisclosed sum, rumoured to be a cool $1 million.

Affinity Media also own other massively multiplayer online role playing game encyclopaedia-style sites Thottbot, Allakhazam along with forum site MMO Interface.

The deal has not been without controversy, since ZAM Network owns gold farming company IGE, and that ads for virtual item and gold sales will soon start to appear on the site.

ZAM Network president John Maffei, said in an interview on the Wowhead.com Web site that the company no longer owns or has any affiliation with gold farming company IGE, which is currently being sued by a veteran WOW gamer for "impairing his enjoyment of the game." Maffei said, "Neither Wowhead or the ZAM Network have ever had gold or powerleveling ads, and they never will. We sold IGE. We are clearly separating our business from those practices. Why would we start running gold ads now?"

When asked how much the Wowhead Web site had been to ZAM Network sold for, Wowhead.com co-lead developer, Joshua (Mystadio), "Enough so that we can do fun stuff but not enough that we can stop working."

CEO Tim Sullivan added, "It was a fair offer and the timing was right."