World of Warcraft: Would you pay $60 to auto-level a character to 90?

Upgrading your character to level 90 may cost you the price of a full game, according to image pulled from game's test servers.

Soon you'll have the option of spending dozens of hours leveling a World of Warcraft character to 90, or paying $60 to reach the current cap in a heartbeat, according to an image pulled from the game's test servers and posted on MMO-Champion. It's unclear if $60 is the final price for the character boost, and we've reached out to Blizzard Entertainment for comment.

One month ago, Blizzard confirmed that you would soon be able to pay to boost your World of Warcraft character to level 90, but didn't say how much the service would cost. In addition, all pre-purchases for upcoming expansion Warlords of Draenor allow players to auto-level one of their characters to 90 immediately. Previously, this boost wasn't going to be unlocked until the expansion was actually released. Pre-sales open sometime "soon."

If the past serves as precedent, Warlords of Draenor should sell for around $40, meaning buying the expansion will be the least expensive way to get a level 90 character the fastest (unless you already have one). But if you play multiple characters, paying a one-time fee of $60 might be an attractive option if you don't have loads of free time to spend leveling.

The $60 auto-level option is the latest microtransaction offer Blizzard has in place for World of Warcraft. You can also pay $30 for a faction change, $25 for a race change, and $10 for a name change, among other offers. In addition, various in-game pets and mounts are available for separate purchase on top of the game's existing $15/month subscription price.

It appears microtransactions are going to play a major role in Blizzard's future, as the studio recently established a "Microtransaction Strategy" business unit.

Blizzard announced Warlords of Draenor during BlizzCon in November. The expansion adds seven new zones, raises the level cap to 100, and will eventually introduce new animations for all eight of the original races, as well as the Draenei and Blood Elves. You can opt-in to a closed beta for Warlords of Draenor today through your Battle.net account.

World of Warcraft ended 2013 with 7.8 million subscribers. The game marks its tenth anniversary this year.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

246 comments
bj91x
bj91x

"I think that our playerbase trusts us implicitly."

Oh, dear. Ignorance is bliss.

omar_q
omar_q

There was a time when MMOs were the big thing on PC. That time has long passed. 

tightwad34
tightwad34

Yeah, I'm going to pay money to essentially not play a large portion of a game. WTF kind of an article is this?

flywitch
flywitch

Of course they would do that after they said that they would give 1 level 90 for free. How greedy! It wouldn't be blizzard if that wasn't true.

tomtomtom1230
tomtomtom1230

This is awful news. The idea of an RPG is the journey. Why make levelling completely redundant and still have that content there? There is NO point. Either make everybody start from lv90 or not. It's bad enough that there are a shed load of imbalanced heirloom gear. I have a few level 90s on Silvermoon EU but when starting a new class of character, I look forward to the levelling journey. Why make it completely redundant? Blizzard paid a shed load of money into all areas of WoW, why wouldn't they try and reuse and get foot fall through some of the more out the way areas instead of microstransaction investments? More immediate profits?

drybones41
drybones41

If i just sign up now and pay for a level 90 character i doubt i could do much anyway. Sure i get to level 90 instantly but i'm not paying for power (gear, which is a good thing). Hell getting gear will probably take quite a bit of time.


As for my answer, never. It's far too expensive.

voreo
voreo

In my opinion that price sounds about right. 
However it could be tweeked based on how many 85-90 characters you already have
Say you already have 1 90 and several 85s, then its like $5

It should vary on that, or how much your achievement score is, and how long youve had your account.
Say, over 10K, with 4+ years, its down to $5-10

DuaneDog
DuaneDog

The 'First World' problem meme of WoW.

dagsix
dagsix

Huh. The fun part of the game was 'the journey' to max level IMHO....

Ombus
Ombus

god lord.. if blizzard started with f2p in wow all will rage the same.. everybody always rage about something..

..if blizzard dosn´t put the 90 boost feature.. then there will be people that buy all other expansions + wod + transfer to have the insta 90.. and thats more than 60 ! ..

if you dont like thins THEN DON FUCKING PAY ... nobody is poiting a gun at you..blizzard doesn´t order you to anything.. you are free.


:D

cirugo
cirugo

pay-not-to-play...if idiots want to do this that's fine with me.  Just make sure there's something in-game that flags them so I can be sure to boot them from a group.

slainta
slainta

Let me understand. One should pay to have the game playing by itself for them? o.0

GreySeven
GreySeven

No, because people with common sense don't invest in Blizzard-anything anymore.

daikkenaurora12
daikkenaurora12

Hell Yeah!  I'd pay $100.  Fuck it, I'll pay $120.



Hopefully they listen to me and charge $120 for a stupid level up.

PcGamingRig
PcGamingRig

no because it defeats the object of buying an MMORPG.

CyberLips
CyberLips

This is what micro transactions have done to the gaming industry, paying 60 dollars to reach lvl 90. But why stop there? Pay 200 dollars and someone will come to your house and complete all the quests for you! Order now while supplies last!!1!

Albaficas
Albaficas

dont understand why ppl still playing this"mmo"


worst community in any mmo i played,9 out of 10 players are elitist

pokemon gotta catch them all wannabe

so many great mmo's coming like wildstar,archeage,everquest,black desert and bless

http://www.youtube.com/watch?v=I2FVbhQL4vI cant wait for this baby

Ultramarinus
Ultramarinus

I might think of playing for a month if they pay me 60$. No promises though.

N1ght1ng4le
N1ght1ng4le

I guess, people hating WoW here mostly never played this game.

Leeric420
Leeric420

I honestly just got tired of the cartoony look, if they change that, I'm all for WoW. And 60 bucks? Thats a little much. Make it cheaper so you under cut the power levelers more.

Mevrick
Mevrick

This is so silly, like paying someone to play the game for you. It reminds me of a Family Guy bit where someone tries to sell Peter a completed children sketchbook "Connect the dots? Ha! More like 'put the book down and have a beer'!"

xGr4ffitix
xGr4ffitix

To me it just seems like a really crappy attempt to get more money. Like maybe they've decided that the items they sell don't give them enough, so they wanted to sell something a little more eye-catching. The only problem I have with this, is what the hell does it say for the people that play the game a lot leveling their characters, AND the people that worked their ass off making the game what it is today? I'm pretty sure a developer wasn't sitting there creating an area like westfall, only to say "Welp, too bad no one will ever see this place, because they'll be buying level 90's." It's like Blizzard is saying F-you vanilla WoW, we only care about our new content now.

I don't know. Maybe it's just me, but personally I like the experience of leveling. It gives me a chance to connect with people, because a lot of my friends, I met during the process of leveling, and we'd even wait for each other to level up together. It's part of the experience, and having people pay for it, takes a lot out of the game.

Also, the people who work their asses off, learning their characters whether it be for PVP or PVE, you've got these guys working super hard in raids, and battlegrounds, that it took them so long for it to pay off. How's it gonna feel to them when a level 90 join's their team, and he says like "Sorry guys, I have no idea what I'm doing." Granted, I know that they say that you need at least one level 90 or something like that. But just because you know how to heal, or play a hunter, doesn't mean you'll know how to play a rogue and shaman. I don't know. Maybe it'll help them? But to me, I think it's a terrible idea, and me personally, it makes me feel bad because all my characters, I'm so proud because I know it took me a lot of hard work to get them where they are, only to have other people buy theirs.

Hellcanwait
Hellcanwait

soo... you pay for the game, you pay a monthly fee, then you pay not to play the game...

jackzor123
jackzor123

Surely the fun of a game is to play through all the levels and get the full experience... Lord of the Rings would be rather a dull book if on page 2 Frodo pays $60 then is suddenly in Mordor.

HenrySix
HenrySix

leveling in WoW is so easy now (been playing since 2004). blizzard nerf pretty much everything and made it so simple and easy to reach the max level. if people still can't find the time to reach it, then gj on blizzard for adding the $60 option.

Daemoroth
Daemoroth

@Thanatos2k  Wait... so, if I was crazy enough to spend $60 for a level 90 character, would I also instantly be so great that I would just constantly win? Or do you get a "godlike" buff?

Where does the "win" part of your "pay to win" statement come in?

Dimebag_Darrell
Dimebag_Darrell

I think you might be missing the biggest problem with this. There are gonna be new players who hop on the demo, play to 20, then upgrade and by to 90, skipping over the 70 levels where a LOT of the main character education occurs. Its gonna create a whole new level of level capped noobs. Not only will they not understand key game mechanics for dungeons and raids, they won't even understand key mechanics of their character class. Its gonna create big problems for guilds trying to get progression teams together because they'll have to teach players the raids AND their characters.

JachAnen
JachAnen

@CyberLips So far, it only seems as Blizzards greedy twisted way of micro-transactions. If it succeeds, we might see more of it.

Albaficas
Albaficas

@N1ght1ng4le i did its just a 1 pixel crap game

dont understand why ppl still playing this crap


horrible graphics

horrible animation

horrible character creation

horrible pvp

worst community in any mmo i played,9 out of 10 players are elitist nerds that dont have a life

pokemon gotta catch them all wannabe

so many great mmo's coming like wildstar,archeage,everquest,black desert and bless

http://www.youtube.com/watch?v=I2FVbhQL4vI cant wait for this baby


Jjinne
Jjinne

@javalino @cirugohaving to check every player you're in party with would take forever. They should have a perma mark above their head, IMHO.

GreySeven
GreySeven

@Warlord_Irochi  More like:  From a guy with a Nintendo-themed Avatar, "No, because people with common sense don't invest in Blizzard-anything anymore."