World of Warcraft Subscription Costs Increasing This November For UK Region

Subscription prices for Blizzard's MMORPG on the rise in the UK.

The cost of subscribing to Blizzard's MMORPG World of Warcraft will rise for the UK region when the Warlords of Draenor expansion launches on November 13.

The announcement was made on the World of Warcraft forums for the Europe region by Blizzard community manager Taepsilum. According to the post, the recommended retail pricing of the subscription periods will be increased to £9.99 for 30 days, £28.17 for 90 days, and £52.14 for 180 days. The 60-day prepaid time card will have a RRP of £20.99.

At present, subscription pricing stands at £8.99 for 30 days, £25.17 for 90 days, and £46.14 for 180 days. This marks increases of up to £6 when the changes hit in November.

However, Blizzard also announced that World of Warcraft subscribers who are currently on a recurring subscription will be able to retain their current subscription price for two years, as long as the subscription is not interrupted. This will extend to players who sign up for the auto-renewing subscriptions before the Warlords of Draenor expansion is released. Taepsilum also stated that Blizzard will be reminding players of the price increase two months before the changes will occur.

What do you think, is Blizzard encouraging players to sign up for the recurring subscription? Let us know in the comments below.

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Zorine

Zorine Te

Zorine “harli” Te is GameSpot Australia's associate editor.
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155 comments
ChaosDecides
ChaosDecides

Only solution is to not subscribe or buy the game and send a clear message. Otherwise you are at Blizzard's mercy.

awetzel
awetzel

So for all you people out there that believe this is not Blizzards fault but the fault of the UK economy you are telling me that a price hike is not coming to America. If they don't lose any subs In UK they wont raise prices in America? Thats what your saying, right? Because they are not greedy. They just need to compensate for bad economy.  I just want to know because in two years or sooner when they pull this shit in America, I want to make positive I am right when I come back here and tell you guys how wrong you really were. That blizzard was indeed a greedy cow. Or will it be some other excuse you use to defend them. I'm all for making money but if all your interested in is making money than quality begins to slide. It needs to be a balanced act. Half quality half cash if your pulling more money in but not putting out sooner or later people will begin to abandon you.

GarGx1
GarGx1

A price is sure way to bring in new subscribers and get old ones back.


I guess Actiizzard have decided it's time to push WoW off a cliff.

bluesmurfz
bluesmurfz

Well ,

I was thinking of coming back to warcraft BUT NOT NOW it wont take long for the USA to get hit with a PRICE HIKE now mind you that this would be $192 . 00 Us Dollors a year ! Grats Blizzard on welcoming ppl back to a decaid old Game with a lil graffics update and guess what as for new content we get to head back to outland YAY for OUTLAND :( (SARCASIM THERE) i guess if u call going back to something that is all ready there a content update with added fairy dust & CAKE LOL and dont for get thay got rid of there live phone tech sapport as well earlyer this year GOOD BIZZNESS DEAL there BLIZZARD your really bringing ppl back the game !  the game use to have 13mil ppl when WOTLK came out NOW its down to 6.8 mil What a JOKE Blizzard has become it seems like it all started to happen after thay teamed up with ACTIVISION to


All I have to say is GOOD DEAL Blizzard NOW Im Not Coming BACK I HOPE That This GREED will DO YOU IN !!!

& You Price yourself Out of BIZZNESS

vadagar1
vadagar1

lets be fair blizzard has stopped making quality games 10 years ago

3dmatrixgamer
3dmatrixgamer

@vadagar1 

Retarded Steamers are too much jealous of WoWs success as their HL series had been dead just within 2 years of HL2 launched while King WoW is still alive as an iconic game & genre defining MMO and extremely successful after 10 years has been achieved multiple entries in Guinness Book of World Record.  

R.I.P HalfLife Lol.

TheBruuz
TheBruuz

Pls, stop blaming Blizzard for something that's not their fault.

UK currency has been in free fall for the last couple of years.


Yes, UK, welcome to economics! 

Here we teach you that currencies fluctuate. One day, 10 cent buys you a loaf of bread, the next day that same loaf costs half a pound. Go figure. But blame your stagnating economy, go vent your anger towards your government. 

What it means on a global scale is that for the same amount of money (pounds in this case), you get to buy less!

Or in other words, if you want the same stuff (a Blizzard subscription for instance) you need to pay more!


This has nothing to do with Blizzard wanting more money. 

Now please, Zorine, close this thread before the average IQ drops another 10 points! ;)

Rakou
Rakou

It's 6 GBP extra for 180 days. 


I swear the people complaining never read the article. I dont play WoW, but this price increase seems really meager.

thewizardwoz
thewizardwoz

@Rakou It's a price increase for a game genre whose business model is rapidly becoming free to play. Why would I play WoW over other MMO's I could play for free? I'll tell you why, because I already pre-ordered the friggin thing 9 months ago.

galeta
galeta

i was thinking about activating my account with draenor but this changed my mind.

deth420
deth420

Makes sense. your subscription base is dwindling, so first thing to do is raise the price.

SphinxDemon
SphinxDemon

Lol looking the prices of ffxiv usd 12.99 and WoW eu 9.99, I can't help but think they pale in comparison to what I'm about to pay for Blade and Soul in japan... which is 30$ a month -_-

cloudwarrior79
cloudwarrior79

Lets be fair it is not Blizzard that is causing this.

Dav_id83
Dav_id83

Well they have to get the costs back for there new expansion dont they

deathmadds
deathmadds

before they increase they should fix the issues with the armory for terokkar. since the messed it up during the merge with darkspear, been unable to use it since then. value for money at the moment i think not. 

thefurion
thefurion

I love how people are crying out "I'll never go back to wow now!" It's only £1 for Christ sake, I enjoy the game and will keep playing, I easily get £10 worth of enjoyment out of this game month in and month out and have had an active subscription since day one of release. If people don't want to play anymore then fair enough, its their money, but honestly, i think it is very petty that people would cancel their subscriptions or not return to the game because of a measly £1 price rise.

darkhowl
darkhowl

I love WoW and I wanted to return to it.

But not now.... not now....

Delnaor
Delnaor

It's due to the difference in currency value. It shouldn't be that hard for people to understand. 

colt_a
colt_a

@Delnaor Yea, but it doesn't take a genius to know that 8 of the 15 (American) dollars is pure profit.  There have been many models posted.


This is just them wanting to continue to keep their profit percentage up.  One that is already ridiculously high.

XxXDarkness0XxX
XxXDarkness0XxX

"quick guys we are losing subscriptions make the prices higher that will sure bring more people back" jesus christ Blizzard is smart

marco1k1
marco1k1

This seems rather money grubbing and just down-right vindictive towards the player base.


It seems as if Blizzard aren't happy enough with the fact they have the only successful subscription MMO (at least that still has its subscription) and are literally willing to push potential and old players as far as they can until they find the breaking point for peoples wallets.


Now to be fair it is only an extra £1 if you're planning on going back for a month to check it out and possibly start playing again (something I was considering only the other day actually) and really what is another £6 for a yearly subscription? I'm less angry about the prices themselves and more about the fact that Blizzard are actually willing to push their luck.

vadagar1
vadagar1

only fools would accept this

Dannystaples14
Dannystaples14

It doesn't seem like such a mega problem to me. If someone plays WoW and enjoys it I find they get more money's worth out of a single months subscription that most games I've ever paid full price for. If you don't like the game then it won't effect you anyway will it? 

MMOs in general are so packed with stuff to do one month probably has about $100 worth of game content when compared to other games. One month's WoW for a heavy user is probably the same as two Assassin's Creed games and all of their DLCs.

Travis281
Travis281

@Dannystaples14 WoW players are mindless zombies perpetually playing the same game for eternity. You say it's packed with things to do, but it's all the same stuff. It's all grindy and boring. You do the same tasks with different scenery. At least by putting your money into full games, you are getting a different experience each time.

chewbacca72
chewbacca72

Sounds like an increase to pay for WoW2 which will be the same and cost another 5 dollars more per month.

Suaron_x
Suaron_x

I think this decision will be a disaster for Blizzard.  Right now WoW is the only viable subscription based MMORPG.  Increasing the prices will lead more people to give up their WoW accounts and create a stronger barrier for increasing the player base (especially for a 10 year old game).  Blizzard would be better served to keep subscription prices as is and offer greater discounts for players with "years" of consecutive subscriptions.  Since the peak around WotLK, Blizzard has been losing 1 to 1.5 million players per expansion, and you can expect a price increase will at least double that loss.  If Blizzard doesn't do something to increase or maintain it's player base, I'd expect them to become F2P once the next expansion cycle ends in about 4 years from now.

Jjinne
Jjinne

@Suaron_x No, this isn't the only viable subscription based MMORPG. It is the biggest money maker, but not the only viable. Your opinion alone of others out there contradicts their millions of subscribers. Peak btw, was after WotLK. I'm not sure where you get your screwed numbers, but you should do more research before posting.  

silverc33
silverc33

Really weird for them to do this. Had they dropped it to £3.99 or so me and my husband would have resubscribed. As it is, we are never likely to come back now

cyloninside
cyloninside

wait so their strategy to counteract them hemorrhaging subs is to INCREASE the price?


blizz has well and truly lost its mind.

supercakefish
supercakefish

UK gets screwed over all the time. Will we ever experience fair pricing for games and technology? Extremely doubtful :/

RicanV
RicanV moderator moderator

Appears this is a result of an economic condition in the UK (pound change, thank you comment section). That being said they were due to lessen the subscription as the game has aged, included micro transactions, and has you pay for expansions. The price should have remained as it was.

AstartesLegion
AstartesLegion

I had no idea WoW was so expensive. ~$16 a month is steep.

deathwish026
deathwish026

well theres my mind made up. i was gonna go back for the expansion but il not fuel there greed. what a shame.

Boogy32
Boogy32

I guess it's okay, if you still feel like you are getting your moneys worth.

0xor1
0xor1

money grab, decided by accountants and executives

Dannystaples14
Dannystaples14

Blizzard feeling the squeeze huh? They only getting 100 million a month now instead of the regular 150?

Kitchen_Sink
Kitchen_Sink

I'm amazed that people are defending this.


You might thinks subs are the driving force but you'll want to double check on their quarterly report. It's not subs that are generating revenue, it's micro transactions now.  Yep, those server/faction transfers and their in-game shop that is the moneymaker.


Subscribing for content? Game will be going 14 months without anything new.


For servers? Tell that to NCSoft who hosts way more games than Blizzard's 6.8 million players.  Hint: Server costs are miniscule.



linthes999
linthes999

Just buy one of those Prepaid Game Time cards from a European outlet.  It'll end up being cheaper than these new subscription prices.  Heck, you can get them digitally for cheaper too if you look around.  And because UK is with the EU servers, you won't have to worry about where in Europe you get the cards from.

deg22
deg22

People are going on here how fabulously wealthy blizzard is and that they should lower the price etc etc. Since your all so short of memory let me remind you that blizzard bought out vivendi for $6 billion. Yes billion. That company probably has more debt now than your average African country. Even if that isn't the case; they need extra cash to fill that hole and this is one way of getting it.

MADPADDY
MADPADDY

@deg22 Oh well now you put it that way i feel so sorry for them,maybe we should send them some food aid as well.

konstantinxy
konstantinxy

@MADPADDY @deg22 Yeah let's all pitch in and send a care package to Bobby Kotick, i'm sure he's on the brink of starvation.

Warlord_Irochi
Warlord_Irochi

Marketing move. Netflix announced EXACTLY the same thing some time ago.

v_o_e
v_o_e

I've played w.o.w from about 6 months from the vanilla release and although I'm going to continue to play and the price doesn't really impact me Blizzard have seen a drop in numbers of subscribers. I just wonder if a price increases is the way to go when you have free to play mmo games like Tera out there which lets face it, blows wow out of the park in terms of how it looks.

Personally I prefer the the playability of wow but they need to be careful as there are good options available now.

dmblum1799
dmblum1799

I fully support this. I hold shares in Activision/Blizzard (ATVI) and the stock has gone up. I did play Wow from launch for 4 years. If they can make the money let it rip.

dmblum1799
dmblum1799

@Boogy32 @dmblum1799


When I bought ATVI it was 12. It's now at 23 plus. After 4 years. The thing is the stock market is a lot like gaming. You're betting on things. And maybe you win, maybe you lose.

vadagar1
vadagar1

@dmblum1799 the only way ur bank account is gonna see my money in it is if u look good and accept money for sex

Boogy32
Boogy32

@dmblum1799
That sounds like it's the stockholder, and not the gamer in you, that's talking. But of cause every point of view is valid.