Women Spend More Time and Money on Mobile Games Than Men, Study Finds

New research also finds that women are more loyal to the games they plan than men are.

Women spend more time and money on mobile games than men, according to a new study. Mobile analytics firm Flurry today published the results of a study that concluded women spend 35 percent more time using gaming apps and make 31 percent more in-app purchases than men.

As part of the same study, Flurry also found that females were "more loyal" to the games they play than men. They found that women had a 42 percent higher seven-day "retention" average than men, meaning women were more likely to continue playing than men.

Flurry said its study was measured on a worldwide basis, but pointed out that the difference in worldwide versus the United States data is not statistically significant.

The company also examined weekly time spent across 19 categories of iOS games to determine which types of games women and men gravitate to. Flurry found that women spend more time on genres like management/simulation, match-three, and endless runners. Men, on the other hand, showed greater interest in the shooter, RPG, and strategy genres.

Flurry's full report is available on its website.

How do these results compare with people you know in your own life? Let us know in the comments below!

Got a news tip or want to contact us directly? Email news@gamespot.com

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
252 comments
soulless4now
soulless4now

I've never spent money on mobile games. I only play them if they're free before I get bored of them after awhile. They're good to play in order to kill time before a class starts, but other than that, I'd rather game on a console.

LJNkickstarter
LJNkickstarter

Those girls who spent too much time in their mobile phones, Are probably dont get too much attention or no at all at men. 

blackothh
blackothh

As much as I dont like how mobile gaming is diluting the industry as a whole, if playing these games is the gateway for some women to gain interest in the more complex games, then its potentially a good thing for all gamers.

VakarianGirl
VakarianGirl

I am officially ashamed for my gender.  Shoot me now.

fede018
fede018

A bunch of lonely virgins here. No girl will give you their time of day with that sexist attitude

theKSMM
theKSMM

I thought this is generally whom we're referring to when we speak of "casual" games -- those folks who would never purchase a device whose primary function is to play videogames but who appreciate having something easily accessible (smartphone, web browser, etc) which can give them a short-term diversion.

Gomtor
Gomtor

OK, this then explains why I do not play mobile games.  And I thought there was something wrong with me.

musalala
musalala

How is it Eddie survived the massacre? 

Anigmar
Anigmar

How much did the study cost? Even if they spent 1 buck it was too much.

XNEXUS666X
XNEXUS666X

"New research also finds that women are more loyal to the games they plan than men are."

Should this be 'play' Eddie?

djsimpson95
djsimpson95

People playing mobile games don't count as gamers

BehemothBlade
BehemothBlade

No surprises, makes sense actually.

They ARE women after all.

parrot_of_adun
parrot_of_adun

Gamespot comments sections are f****** sausagefests...

musalala
musalala

err I thought we already knew this, didn't the guys at Zynga or Popcap once joke their hardcore gamer was a 40 year old soccer mom?

Shielder7
Shielder7

We already all knew that without the study.  This is right up there with the study that finds dogs jump in pools if you light their tail on fire.

Faye_Tallity
Faye_Tallity

Can't say I would ever buy these types of games. I don't see the draw to mobile games, let alone these kind. To each their own, for sure, but this study definitely does not include me. My eyes skips right past these types of games, whenever I'm browsing for useful everyday apps, in goggle store, or mac store. Lol, I don't even wanna waste my eyeball movements on looking at these silly games! Let alone my money! HA! I like games that give the character some backbone. They have to fight for what they want (just like life) Not what color lipstick she should have.  

shinta125
shinta125

Been saying this the whole time and now have more facts to back up my claims. They're accessible and it's the only part of the industry catering to this untapped market.  They're making more millions than the standard industry.


It's like with Disney and their Princess line, it's where they get the most money. It's also the same with Hello Kitty and why it's still a billion dollar franchise. Animal Crossing is another that women and young girls like to play and sold over 4 million copies in Japan alone. Almost no one caters to women or young girls and those few that do get rewarded with tons of cash. 


My main problem with mobile however is that these are really exploitative games and don't treat anyone with any ounce of respect.

DanielL5583
DanielL5583

"I cooould go on a date with my boyfriend......oooor, I could try and get all the stars in Angry Birds......hmm......"

suppaphly42
suppaphly42

@soulless4now are you a woman otherwise its irrelevant not trying to be a d1ck

i've already had my fun on the article 

 

Daelusca
Daelusca

@LJNkickstarter Just a question; would the same hold true of the men that play games? In other words, wtf is wrong with you??

noladem504
noladem504

@fede018 You've got the most sexist comment i've read yet. Sounds like you think all females think monolithically and that you've got it all figured out. My guess is you are the only one here that couldnt get laid if you tried to pay for it.  

daikkenaurora12
daikkenaurora12

@saturatedbutter Yep, they have their dads money, and boyfriends money, and grandpa's money and the guy she is cheating on her boyfriend's money.

fede018
fede018

@noladem504 @fede018 LOL, I'm the sexist? Against men, sorry, boys commenting here? 

stop excusing your sexism. 

Look at the kid using big words "monolithically". Do you even know what it means? 

noladem504
noladem504

@fede018 @Gomtor If you see sexism in that comment than it YOU who has the problem. Go PC police a political thread.

suppaphly42
suppaphly42

@soulless4now awesome. then tell the others to stop supporting this crap and start playing real games ( and not cod)  ;)

fede018
fede018

@djsimpson95 @fede018 no, but you're toward other kinds of gamers

soulless4now
soulless4now

lol I wish I could, but all I can do is sit back and laugh at them.

I never known any female gamers who liked CoD so that's one less thing to worry about. :P

Gelugon_baat
Gelugon_baat

@hector530 

saturatedbutter is probably looking to bait people who cannot accept that some women can earn more than men. :/

Are you one such person?

saturatedbutter
saturatedbutter

@Gelugon_baat I was baiting a misogynist response. I knew someone would say something along the lines of "women spend men's money" which implies that women can't have their own money. Any money they have is, earned or given, is still the property of the man and she is just being allowed to spend it. I was fishing for that and I knew a misogynist would take it hook, line, and sinker. They can't help themselves.

Also notice the other 10 misogynists that couldn't help "liking" him taking the bait.

hector530
hector530

@Gelugon_baat "who cannot accept that some women can earn more than men. :/"

yeah that must be it....................


or he was just one of those strange "tro lls" that goes "OMG SO TRO LLED YOU" when ANY reaction happens....

metallinatus
metallinatus

@Gelugon_baat 

"Women also have more money to spend than men."

does not equal

"some women can earn more than men."

So yep, it is hard to "accept" that women in general have more money than men in general.

suppaphly42
suppaphly42

@saturatedbutter i imagine you won't get a response from gelugon as this could be too much BS to deal with. its not really worth arguing about and will only lead to people using specious reasoning or arguing semantics or just strait up admitting they are a misogynist. then again you might it all depends on the mood of a person i guess.

i had some fun earlier in the comments but it was so off the top its not the same thing at all  

hector530
hector530

@saturatedbutter "anyone who disagree with me is misogynist" - saturatedbutter really over thinking it arnt you? or just telling yourself a story to make you seem "smart"

again just a fail "tr oll" looking for any repost to post "LOL TR OLL YOU"

you said a crappy joke 
responsed with a better one get over it.

Gelugon_baat
Gelugon_baat

@metallinatus 

Sure, make a semantic argument to cover a hole in hector530's first claim, which did not exactly cover the fact that there are women who do earn their money.

Really, why do you feel the need to make this argument?

suppaphly42
suppaphly42

@metallinatus @saturatedbutter  no it was misandristtic and for that comment to sound right you would have to add the suffix "tic" at the end of the word

hector530
hector530

@Gelugon_baat yep i totally claimed that.... 


aint you trying your best to be super PC, you seem like the type of person to get blinding mad watching Colbert because you're not bright enough to get the joke.

Gelugon_baat
Gelugon_baat

@hector530 

Your remark about me trying to be "super PC" and citing Colbert's show was ambiguous too. You are the pot calling the kettle black.