WildTangent adds RuneScape ads

Publisher to handle around-game commercials for JAVA-based massively multiplayer online game.

While advertising for companies like Coke or Sony Home Entertainment in the middle of a medieval fantasy game like RuneScape might not be appropriate, online game publisher WildTangent is going to start putting those ads around the JAVA-based massively multiplayer online role-playing game.

WildTangent today announced a deal with RuneScape developer Jagex to handle around-game advertising for the MMORPG. The game will still have free-to-play and subscription-based options, with the advertising coming in the form of pregame loading-screen ad placements. Nonsubscribers will also see persistent ads that sit at the top of the game window during play. The publisher has also said there will be rich media ads on the game's daily news page.

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70 comments
Apv301
Apv301

"Runescape sucks.....its probably the most crappy and boring game ever. All of you runescape players switch to wow a mmog with GOOD GRAPHICS." - Gamernut Wow is on cd, thus out of the same league as Rs. WoW is comparable to Sins of a Solar Empire and GTA:4 as they too require discs to play, and they offer multiplayer games. Compared to these two, WoW has terribly graphics, horrible stories, and it's subscription prices are through the roof.

chainxd001
chainxd001

not just the graphics, everything else

gamernut
gamernut

Runescape sucks.....its probably the most crappy and boring game ever. All of you runescape players switch to wow a mmog with GOOD GRAPHICS.

athenian29
athenian29

Runescape is a guilty pleasure that doesn't make me guilty. :D

Chaosjak93
Chaosjak93

[This message was deleted at the request of the original poster]

nooneandn0body
nooneandn0body

jasonchase you must be a nub lol who goes around pickin up chaos for cash waitin and waitin lol...

jasonchase
jasonchase

one litle way to make lotz of cash go to the fortress in the wilderness then just keep pikin up runes 5 runes in each pile and chaos runes go for 75 each = chaching

nathan94922
nathan94922

[This message was deleted at the request of a moderator or administrator]

JONBO
JONBO

ive been playing for a little while but jagex got a new java update to their system. i couldnt get on but figured out that all you have to do is turn off your firewall and get the latest version of java. over all i think that runescape is pretty... how should i put this dull and awesome. at somepoints i think that the game sucks others makes me want to cheer. im with grooteelar on this one. (there is a runescape guidebook avalible in stores for noobs)

lilkikerman4450
lilkikerman4450

runescape is fun... but ive only been playin for 7mths so i dont truly know that well... going for 99 cooking, current lvl is 89 almost 90... im lvl 78 combat.... total lvl like 915... and im f2p....

shatgan2222
shatgan2222

Adds are good things for non-members (I'm not a member), because thats how runescape is able to make it free, without adds no more people will want to be members, and runescape would die :O!! And yeah I've been playing runescape for a about 2 years, and i still think its pretty cool even though I've never been a member :]

Ocram_Zepol
Ocram_Zepol

I used to play this. I quit like 2 years ago and my lv 92 account is just sitting there gathering dust. w00t!

Gedddy_lee
Gedddy_lee

Off topic I know, but to all you complete no taste noobs who rated this game below a 6 you can climb back into the hole you low life scum crawled out of and ROTT

Dj-Dark-1
Dj-Dark-1

Runescape is a very dissapionting game but the good thing is the ads are for non subscribers only . ;) (Quit Runescape Yesterday..!!)

dilan94
dilan94

C'mon, I hope no pre-loading ads for members! i paid 5 bucks and I want no ads!

warnexus100
warnexus100

runescape just keeps getting better and better

jedimastr
jedimastr

THis is a wonderfull game and deserves a 10 in my book i've played it for 2 yrs and it's just an awsome game! highly addictive, great game play, and just a load of fun with all the different tthing s you can do and customizing features of your character!

nickrocks26
nickrocks26

[This message was deleted at the request of a moderator or administrator]

littlewiz77
littlewiz77

I just came back to this game. firstly, this is nerdier than WoW and D and D, combined, and secondly, its boring for f2p.... none the less, I played it for an hour today. its a lot different.

grootelaar
grootelaar

i think it is the worst game ever made the hitting is boring and you must pay to be come a member.

thematrix101
thematrix101

I play runescape and i started in 2004 and and now it a rule that suck you can't under 13 but i waz lucky. they make idot rulez. rulz are for chups!!!!!!!!

steppud
steppud

Wot is the point in playin dis game!!!!!!!! You just get SCAMMED !!!!!!!!!!!! Y cant people play FAIR !!!!!!!!!!!!!!!!!!!!!!!!

mitch32
mitch32

I LOVE THIS GAME!!!!!!!!!!! IM A LVL 46 IN IT!!!

KR15714N
KR15714N

Runescape is a game that is interactive with other people which definitely makes it more fun than playing a single player game with yourself and a virtual A.I. Still Runescape does get dull when it gets to the point that the fun, of say gettting a level or enough money to buy some new armour, is so spread out boring training and repeating is all you do.

jackboi
jackboi

The only reason I played Runescape was because I didn't want to do my homework, then I realized homework was more fun

WalkerRD
WalkerRD

wow look at all these people jumping on the band wagon to be honest the game is fun and simple easy to jump into and I STILL play it its a good starter game to get into mmo's the game has 300k+ players the makers of the game are worth 32million euros each the game cant be that bad i just think most of you havnt givin the game a chance and just wanna sound cool by making fun of it.

NitemareDragon
NitemareDragon

You need to get a life... RuneScape forums are for runescape PLAYERS!

halofreak360
halofreak360

For everyone who says Runescape is pointless, your right. But that doesn't mean it isn't fun. Isn't every game you play pointless? When you play a game all your aiming at is to have fun. By the way, I have never heard of wildtangent. What is it?

stunts1337
stunts1337

doesn't sound good for runescape oO wouldn't our subscrption cover all the costs? :/ now they want even more money. If I get any sort of advertising on a p2p world I won't be impressed :(

sean4566
sean4566

Wildtanget ****** up my computer! They're Spyware not a game company.

Omali
Omali

It's funny how many morons come onto any runescape related discussions talking about "OMG It sucks" and usually mention something along the lines of "I only played 5 minutes" or "I never got past the account creation page" Boy that shows how narrow minded (To a point where you look retarded) a lot of you are. If you don't like the game, don't play it. But guess what: Nobody who plays the game, and likes it, will care. Nobody's going to look at your post and say "Wow, he doesn't like Runescape. I better cancel my account now, because his opinion of me will clearly change and that will impact my life greatly." But on the subject of this news article: I subscribe to Runescape and if they start putting ads on members worlds (especially WILD TANGENT ads) i'm going to drop them. As for in-game ads,I doubt it would ever happen. Doing stuff like t-shirts would be too hard on runescape considering the characters are so small, that anything you write on them would be illegible. Putting those ads in would ruin the feel of the game, just like it did with Anarchy Online (Lil John ads, anyone?)

_Sam_
_Sam_

I never really got into that game

rokkuman09
rokkuman09

Nooo! Wildtangent *screams like a little girl* SPYWARE!! ahhh!

CapoMafia
CapoMafia

Runescape isn't to bad of a game. It's playable and free.

fenriz275
fenriz275

Notice that they're sticking ads in a game that is generally played by nongamers. They know that John Q. Schmuckrnstein is going to be playing Runescape at work and has neither the knowledge or the access (since he's on a company computer) to do anything about the ads. Unfortunately for the advertising pimps since Johnny boy is at work he's too numb to the world to notice anything like an ad. He's just watching the clock and waiting for quitin' time. Runescape is just something to keep his fingers busy so it looks like he's actually working.

evilelf3214
evilelf3214

wildtangent is crap.... NEVER NEVER download it.. soo much spam and popups and etc that u sorta can't get rid of once u download it... and peopel who say that runescape sucks cause they never really spent that much time playing it besides like the first couple minutes and etc.. u people deserve to be shot.. runescape wouldn't have like over 1 mill peopel playing on it if it sucked so much.. so wat if the graphics are crap compared to other stuff.. runescape is one of the most expansive games out here.. and i mean out of like everything.. updates every few days or so and its only gonna get better... think its stupid how people jus like play for 5 min.. and they say it sucks cause someone scams them or they jus die or somethign else... its stupid at first cause peopel never take the time to take everythign in...

Angel_Belial
Angel_Belial

About time GameSpot posted some RuneScape news, even if it does revolve mainly around WildTangent. A new skill was released a month or two ago, which Jagex had been planning since 2001 or so, and it didn't receive a single mention here. Anyway, as a paid member and regular RuneScaper I hope these ads won't be too bad. Jagex already has a banner ad at the top of its home page, and at the top of applets on free servers. If the kalphite queen has an ad-tattoo or NPCs start wearing product-related shirts, that will not be good. ;) After reading what some people say about WildTangent, though, it might not be good to take such a light-hearted view. Sounds like spy-ware.

sammy5432
sammy5432

I dont know why you guys keep beating on runescape. A game doesnt have to have good grafics to be good. Just look at some of the nes or snes games. And the ads for people that dont suscribe go above the game like a banner not in the game itself.

fjgamer
fjgamer

I played the game for five minutes and stopped. It's very, VERY bad.

Blackstaff
Blackstaff

RuneScape is a crappy crappy game! And now it's worse!

maddemios
maddemios

...WildTangent is rather bad. It has a built-in component that updates itself without anyone knowing, including the fact that it gathers configuration information about your computer. This can range from things including the processor type, the graphic accelerators and software drivers. This is so it can 'identify your systems "capability"

shaggin_wagon
shaggin_wagon

As bad as runescape is, it is equally as pointless of World of Warcraft and all MMO's.

GamingDisgrace
GamingDisgrace

How can so many people play this horrible game? Do people have no concept of how horrible Runescape actually is?

gamer_10001
gamer_10001

I played Runescape for a little bit, it stinks.

boomerx
boomerx

a pc game called fate used WildTangent wasn't spywear

tergeoglou
tergeoglou

wildtangent sucks, their crap is almost impossible to get off your computer. they are a SPYWARE company and they should not be reported on like they are credible.Gamespot needs to make people aware of how companies like wildtangent should be avoided at all costs, not calling them an online game publisher. That makes them sound like a real game company, which they are not. WILDTANGENT SHOULD BE ILLEGAL.