Wii U pricing not the issue, says Iwata

Nintendo president Satoru Iwata says Deluxe model selling better than Basic version is proof that pricing is not holding the system back, but rather lack of software.

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It's not the Wii U's pricing that is hurting the system's sales potential, but rather a lack of compelling software, according to Nintendo president Satoru Iwata.

"If the price is actually an issue [with Wii U], then there is some contradiction between the current sales balance between the basic and premium versions of the Wii U," Iwata told CVG.

"The basic version should have sold a lot, but the fact of the matter is that people are buying more of the premium version. So the issue is not there," he added.

The Wii U has sold 3.61 million units since launch late last year and only 160,000 systems during the April-June quarter. Nintendo plans to sell 9 million consoles by March 2014.

The console is currently available at $300 for an 8GB Basic model and $350 for a 32GB Deluxe version. Nintendo is selling every Wii U at a loss.

Iwata explained that the "real issue" that is holding the Wii U back is a lack of software. The "only solution," according to Iwata, is to provide gamers with "a number of quality titles."

Nintendo is planning to do just that. The company shipped Pikmin 3 earlier this month, and has a number of marquee first-party titles on the way this year, including The Legend of Zelda: Wind Waker HD (October), Donkey Kong Country: Tropical Freeze (November), and Super Mario 3D World (December).

Discussion

757 comments
LeadnSteel
LeadnSteel

This is why I switched to the others. After the gamecube there just has not been any games. It's always mario remakes and nothing new oor original. Nintendo's console doesn't have the hardware for 3rd party developers.

Lost-to-Apathy
Lost-to-Apathy

He has a point. No gamez. If the third party support isn't strong, then the first party titles have to be. So far... nothing that would sell a system easily. New Super Mario Bros. U is fun but you can just play the one on Wii or the DS. Pikmin 3 is probably a great game, but I don't think that many people are willing to buy the system just for it. Wind Waker HD might help sell a few systems, but then again, it's not a new game. What Nintendo really needs to do is a brand new Zelda game, and of course a proper follow up to Galaxy. Super Mario 3D World isn't going to cut it. Maybe it would have if something like it didn't already exist on the 3DS. It's a shame that Super Smash Bros. isn't coming out this year... now that would have helped tremendously.

Gargus
Gargus

Well price is part of the problem. Its not the only problem but it is a problem. Because here are some cons.....

1) Wiiu has the worst online setup and support of any game system on the market.

2) Every year all of the first party titles are more of the same rehashes, remakes, rereleases, sequels and spinoffs to the same old franchises Nintendo has been jerking off for over 25 years now with no signs of creativity.

3) The tablet sucks. Its not as nearly as nice as a controller, you cant even do multi touch input on the screen, the battery life sucks, and aside from a few gimmicks it does nothing to actually improve the gameplay or enhance the game.

4) 3rd part game support is god awful because Nintendo has no idea how to get 3rd parties involved.

5) The hardware is too weak for a console. Hell pikimin 3 cant even have online co-op because the cpu isn't powerful enough to do it. Weak hardware is fine for a smaller inexpensive system, or a handheld, but not in a 350 dollar home console.

Aside from several other glaring wiiu problems those 5 things alone make the wiiu not worth spending 300-350 dollars for. Not when I can spend less on a ps3 or a 360, and in a couple months I can spend another 50 dollars and get a PS4 which will be heads and shoulders superior to a wiiu in every way imaginable. In fact with those 5 problems the wiiu is still over priced even if it was 150 dollars.

TeamBuddies
TeamBuddies

Compared to the Deluxe model, the Basic one is simply a rip off.  Only a shortsighted fool would purchase the Basic model, which is why many retailers have ceased carrying it.  Therefore, the majority of would-be Wii U owners have to consider shelling out $350 for outdated hardware and the steadfast parochial vision of its company. Is it any wonder why the Wii U is selling pitiably poorly?  Since unveiling this console, Nintendo has been continuously shooting itself in the foot, and Iwata's denial of an obvious truth--while understandable given his position--only marks one of its many self-inflicted wounds.     

TheHonestGamer3
TheHonestGamer3

What really is the issue here is greed once again. The Wii HD should have been released three to four years ago. It was rumored but it never happened. Nintendo saw an opportunity to continue making the original Wii, which used the same hardware as the Gamecube and was really cheap to produce. This console is being released a little too late for people to really want it. Hopefully software releases will also help move Wii U's. Greed gets a company once again.

johnaom
johnaom

just make software Nintendo don't want you to suffer

Chico86_basic
Chico86_basic

I'm impressed that everyone seems to prefer the deluxe version of WiiU to the original because for $50 you could probably get a compatible external hard drive with more than 24 additional GBs. Just saying... it's not as linear as people might think. I wish gamers would use their brain more than their fingers.

CoUGHB
CoUGHB

He made a good point, but I still disagree in some regards. $300 is too much for the console, period. Whether it's $300 or $350 doesn't really matter, the magic number is below $300. Software sales will obviously help, but I feel a price cut will help significantly as well (so long as you provide more than 8GBs)

FrankFoxYaeger
FrankFoxYaeger

Fuck you Nintendo I hope you're piece of shit console burns in hell where it belongs and you become a software company like segas bitch ass. M$ FTW. Oh and fuck sony too.

theAllez99
theAllez99

I think 2014 is gonna be the year WiiU gets alot of sales. Why? Cause Mario Kart 8, Super Smash Bros.U, Donkey Kong Country, Mario 3D World and MUCH MUCH MORE! :D

theAllez99
theAllez99

Wow, no shit Sherlock, ofc it's not the price. Everyone has said that they think the software sucks.

bksonic123
bksonic123

I would probably buy one if there were better games.

IanNottinghamX
IanNottinghamX

Ok so the Tsunami effected their game production schedules...its kind of a weak excuse at this point for both Nintendo and Sony Japanese branches. On Nintendos side its also Bad management by Iwata..he needs to be replaced by another Developer/Ceo who will take Nintendo in a better direction. Too much crap is happening on his watch.

quickshooterMk2
quickshooterMk2

Iwata is the problem 

kick him, get better management 

work on your games, sell your games--WORLDWIDE-NO REGION LOCK 

less mario crap, more fire emblem games and no more remakes 

make something new 

also if the Wii U doesn't have third party games, cut the price in half 

and for the love of god, release more games for the 3DS 

yours: A gamer 

GH05T-666
GH05T-666

 It is the lack of games to buy on it at the moment.. I hope for Nintendos sake that sales pick up when they release more games for it.

Yamakoichi
Yamakoichi

Of course the only thing hurting the Wii-U sales potential is the Wii-U itself. The controller gimmick was awful at best, even worse it is a family console that only supports 1 of this gimmick, so even if some cretin did like it they are forced to be a forever alone. Then there is all the terrible games.

SKErwin
SKErwin

I have an ATA HDD about 15 years old in my basement. It has more space than this wii u...

SaintJimmmy
SaintJimmmy

Thank you Satoru Iwata for stating something everyone has known for a considerable amount of time.

Yes, if you don't have the software out people are not going to buy it.

and your pricing does suck charging that for outdated hardware


That being said no matter how many terrible things I say about the Wii U once all the amazing first party games come up I know I'll end up picking it up one day when I'm bored

I guess you win again Nintendo.

JoeGamer1234
JoeGamer1234

Really?! Can't imagine why! A console that was doomed from the word "Go!" It's been out for nearly a year with a handful of games and only a few even worth mentioning at that. The lack of third party support has really put Nintendo is a terrible position. It's not just third party though... It's Nintendo themselves. Smash Bro's Wii U and a new Zelda game will help increase sales, but will it be enough to keep their head above water? More than likely not. Come on Nintendo lets start seeing some goddamn progress. Give us some games to actually talk about.

drgribb
drgribb

NO NO NO.
No.  So wrong.  There's plenty of awesome games on the Wii U already.  I don't have a Wii U yet cuz I'm broke as joke son!  And the premium version sells way better than the basic, because anyone with enough money to buy the basic is gonna opt for the premium cuz it's a way better deal and worth the extra price jump.  Like, if you're gonna go that far in, might as well super-size that ish, feel me tho?

dre256x
dre256x

You know what the major problem is Nintendo isn't willing to pony up incentives (cash) to 3rd party to bring software to there system.. The feel its either you feel o make games for our system or you don't..

You can't say MS didn't pay for Titanfall exclusive, regardless what respawn says..

Nintendo has too much pride... PFFFT

Yulaw2000
Yulaw2000

"The basic version should have sold a lot, but the fact of the matter is that people are buying more of the premium version. So the issue is not there,"

Although not having many good exclusives is the primary problem the value for money is also an issue IMO.

The premium is outselling the basic one because it feels less overpriced (and looks cooler).

It's not just the cost, but the value for money that's the issue.

lostn
lostn

People aren't buying the basic version because it's too gimped Mr Iwata. 8GB is not enough for anything.

19James89
19James89

@WoodenStick Can you imagine what sales the Wii U might well have generated with a launch title of Pikmin 3, Donkey Kong: Tropical Freeze, Mario Kart 8 and Super Smash Bros? The thing would have flown off the shelves.


19James89
19James89

@Chico86_basic The reason I bought the Deluxe console is simple. I wanted Nintendo land (but not enough to purchase it) and I wanted a black console. Also 32GB is more than enough space for me. I am not someone who downloads much and therefore an external HD is not necessary to me.

19James89
19James89

@CoUGHB Nintendo will have to introduce a price cut or make some great bundles that will shift consoles. 

I remember when I bought my PS3 in 2009. I got Modern Warfare, Infamous, Killzone and another game that I cannot remember the name of for £460. 

If Nintendo can start producing great bundles for instance, Mario Kart 8 with Zelda WW:HD or Super Smash Bros with Monster Hunter 3, then they'd shift more units.

Chico86_basic
Chico86_basic

@FrankFoxYaeger Can't people like you simply pretend Nintendo and Sony don't exist instead of making pointless comments? Sadness is what I feel for you.

19James89
19James89

@theAllez99 Quite possibly! I'd imagine a lot of people will buy the Wii U as secondary console.

19James89
19James89

@IanNottinghamX They need a Western CEO, someone who will breath new life into Nintendo because they continue to make one too many basic errors that a company as old as Nintendo should not be making.

alrepairs
alrepairs

@quickshooterMk2 Their lack of games can't be denied.

They need to do something to bring better third party support.  Waiting 2-4 Years per release of a major title is far too long.

cesarexec22
cesarexec22

@Yamakoichi the controller is perfectly fine , very light weight and pretty cool to play with , its just the lack of games for now

alrepairs
alrepairs

@SaintJimmmy Have you tried out the Updated Wonderful101 Demo?

Just curious...I fucking loved it in all honesty.

JoeGamer1234
JoeGamer1234

Xenoblade 2, the new Zelda, Wind Waker HD, and Smash Bros Wii U is going to help their cause, but not enough to put the Wii U on top of the Holiday wish list. I have a feeling that Christmas is going to be devastating for Nintendo with the new Xbox and PS4. Then again I suppose it depends on supply and demand.

flyingdutchdog3
flyingdutchdog3

@dre256x And you can't say MS paid for the Titanfall exclusive either. That is, unless you have concrete and irrefutable proof they did. Stop with your stupid suppositions that are created in that little brain of yours.

Chico86_basic
Chico86_basic

@dre256x Does Platinum Games ring any bells? You speak like Nintendo can force developers to support them with money. That's not exactly how it works, because the BS is too much apparent as you can see everywhere.

corrus
corrus

@dre256x Nope they are greedy they don't want to give only to take money

bennehftw
bennehftw

@19James89 Exactly, to wait this long, it will help, but it won't dominate like it could have. It took me forever to get a Wii, but SSB was so worth it.

CoUGHB
CoUGHB

@19James89 @CoUGHB Agreed. The key theme being the Wii U is not worth the value they are currently providing to many consumers. It makes no sense to me why Nintendo believes that despite them offering a worse value this generation, they should expect great success during this state of gaming economy. The original Wii was in many ways the same, an underpowered machine with a gimmick...the reason the Wii did so much better is because they offered a better gimmick with better games and at a better price. P.S. In my original post I meant to state that "Releasing better Software will obviously help," not Software sales will help. #Damagecontrol

theAllez99
theAllez99

@alrepairs @theAllez99 Why?, because I've heard reviews and some youtubers thoughts on this console?

I reaallyy was looking forward to get the WiiU, playing some Mariogames, but with all problems i've heard the WiiU has, I decided to wait, until the software gets greatly updated.

IanNottinghamX
IanNottinghamX

@19James89 @IanNottinghamX No they dont....Not unless its a Game developer/Ceo that understands how games work. They dont need some dry Corporate buisness guy who is just a shittalk mouthpiece.

yavix
yavix

 @JoeGamer1234 I think Christmas is going to be dissapointing for a lot of teens and adolescents who think they are going to have a Xbox One or PS4 under the tree. There won't be enough of either to support the demand. Plus parents can be pretty fickle and cash strapped around the holidays. Nintendo won't do any better until they do a price drop. Even then I don't expect any miracles for the Wii U, but I do expect more sales as the library builds with stronger titles.

cesarexec22
cesarexec22

@corrus @dre256x you guys are morons, actually  its the third parties waiting for wii u sales to go up not the other way around!!!!!!!!!!!!!!!!!! pigeon brained people smh

cesarexec22
cesarexec22

@19James89 @lostn why should it matter if you can use any external hd you want with ALOT more space so who gives a shit!

19James89
19James89

@IanNottinghamX @19James89 I was referring to a Western CEO who works within Nintendo and knows the values that make Nintendo special but also knows how to run a business. 

The calamities with the 3DS and the Wii U show that Nintendo needs a new leader and a new direction. At the moment it's just bumbling from one disaster to another.