Wii U Basic and Deluxe consoles have received a £50 price cut at United Kingdom retailer ASDA, a subsidiary of retail giant Wal-Mart.
It appears ASDA is the only such retailer offering the discount.
In January, Nintendo lowered Wii U sales expectations 27 percent from 5.5 million units to 4 million units for its current fiscal year ending March 31. As of December 31, Nintendo has officially sold just over 3 million units.
Nintendo president Satoru Iwata has ruled out an official price cut for the Wii U.
According to GameStop chief financial officer Rob Lloyd, the Wii U needs a blockbuster to spark sales. Ubisoft CEO Yves Guillemot today pledged to support the console, but said the system "just has to sell more."