Why Sony Won E3 2012

New projects from familiar developers helped Sony steal the show.

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Sony wasn't afraid to open its E3 2012 press conference with a 20-minute game demo completely devoid of loud noises, flashing lights, explosions, shooting, sniping, platforming, dancing, singing, or any kind of throat stabbing.

Our first look at David Cage's new title Beyond was deliberately slow-paced. It was a bold move for Sony, but one that paid off.

David Cage has taken a lot of flack since the release of 2010's Heavy Rain. But his highbrow aspirations for his games and the future of video game development should be welcome at a time when change and diversity are impacting the future of the industry. Beyond is a step in that direction. Much like with Heavy Rain, the game's emphasis seems to be on empathy and the human need to understand the world around us. While Heavy Rain was criticized for what some saw as unimaginative gameplay, it seems Cage has taken this criticism to heart--from what we've seen so far, Beyond will move at a faster pace, incorporate more action, and give players a more satisfying way to engage with the game's characters and environments.

From one atmospheric PS3-exclusive to the next, Naughty Dog's new IP, The Last of Us, also helped Sony stand out from the other publishers at this year's E3. The game, a postapocalyptic survival adventure, proved that it is possible to construct a meaningful relationship between two protagonists that can grow organically as the game progresses without sacrificing fluid and immersive gameplay. While the demo of Last of Us focused on an action sequence, Naughty Dog stressed that the game will aim to combine exploration and environmental puzzle-solving with the action to allow the relationship between the two characters to develop. It was refreshing to see game protagonists who reacted realistically to their environment and circumstances, displaying both visual and audible distress after an encounter with an enemy while engaging in contextual, intelligent, and natural dialogue.

Now to the less impressive stuff--while God of War: Ascension blazed onto the stage with impressing bravado, it was nothing we haven't seen before. The first God of War had unrestrained flair: a flawed hero in a mythical setting battling some truly awe-inspiring enemies. The over-the-top violence was one of its defining characteristics--nothing was more satisfying than watching Kratos tear into these fantastical creatures, ripping out heads, eyeballs, and innards like it was going out of fashion. It was fun. It worked. Subsequent God of War games mimicked the formula to varying degrees of success. Sure enough, Ascension looks visually impressive and gives Kratos some new toys to play with, but the formula feels tired, like Sony is trying to recapture a magic that has long dried up.

Speaking of magic, what the hell was Wonderbook about? No one knows, so let's move on.

Assassin's Creed: Liberation, Assassin's Creed III, and Far Cry 3 each impressed in their respective demos, from the introduction of an established franchise's first female protagonist, to a sneak peek at some truly awesome naval warfare, to a fast-paced action sequence involving bows and arrows, grenades, shotguns, and a dead tiger. (Still not sure about that last one.)

While it didn't hit a home run, Sony put its heart into its E3 presentation this year. It took risks, went hard, and, most importantly, put on a good show. Which, after all, is what we're all here to see.

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Discussion

555 comments
lunima530
lunima530

Oh and I think Laura Parker is not just a informative writer, but one of the sexiest gamers i've laid eyes on for real. Whoever gets married (if she isn't already) to her, is one lucky SOB and should be thankful to those lovely assets of hers. A woman who appeciates art in the form of a video game to me must be highly intelligent and self motivated and she fits all that and some. Thumbs up Laura, keep up the good work!

 

- Yours truly,

A fan who likes your smile

oldschoolvandal
oldschoolvandal

Sony did a great job showcasing it's exclusive games...the rest was just ok.

As an afterthought....if Kratos is still Kratos the game will be awsome!! HAHAHA

 

Absolutely not sure about the phone thing. I own a Xperia Play and it is not as good as they make it sound....hope they do it right this time.

 

I thought it great that they highlighted the value that comes with PLUS+ (not comparing to what MS did, just stating that it was well done and deserved) as it is an excellent service that mostly pays itself.

raphaelcoelho15
raphaelcoelho15

I have a doubt. This cross-play thing will only works if we buy the PSV version of the game and the PS3 version? I mean, will we need to buy 2 games? 

lunima530
lunima530

I own every single system that is current and last gen. Matter of fact, I own all the old ones too, so why is there such a big fight about who has the better system? You have to truly own all the systems to enjoy what they ALL offer in terms of entertainment -- to escape the harsh realities of the real world. And to the PC users here, I own a alienware X51 so do not bother soloing me out on that market because i'm all in, not just partial. I do agree with Zipporah, Square should have should more than a tech demo. In my opinion, they should have at least offer a few tibbits on their current games that might be releasing in the near future, like FFV13 and maybe FF15, but I do not think many people would be pleased by anything they come out with because most are too picky to realize its just a game, you still have to breathe and go to work, school or deal with family members! ACIII and GTA5 is what i'm looking forward to this year for my gaming graves. On the minor topic of Microsoft, i'm kinda happy they are taking their system in the direction of multimedia player, however, sony has been doing this since the beginning. My 2TB Playstation 3 system is proof of such (PS3 custom built by yours truly) and the Playstation Plus is the best offer i've had this gaming gen. Since my first system is a regular NES, I have some faith nintendo will take this system in retrospect like the SNES of the 90s, before Sony took over the market with the PS1 & 2. Take it from a person who has about 10,000+ games, who does best is none of my concern, its the storyline and characters that makes the difference, the graphic enhancements are just a bonus.

Slash_out
Slash_out

Sony had the most interesting games this year.

Last of Us, beyond, God of war, and a few others that were just as great.

 

As far as I am concerned, Microsoft bombed hard (the smartcrap stuff was just boring), it was just aweful and snore worthy.

Nintendo did quite good, even though, this gen they are my least favorite.

And Sony had the best games. So it win this year.

 

I don't care for extra features, extra controlers, I want games. And Sony had the most of them.

Zipporah
Zipporah

All these games are great and all but every year there are games each gamer feels are left out at E3. Mine happens to be Final Fantasy Versus 13. Does anyone out there still care about this game? Well I sure do, and hope to hear updates in this coming year.

joeborg14
joeborg14

Are you kidding me? Sony's show was way better than Microsoft's, and leaps and bounds above Nintendo's snoozefest!

aryanbrar
aryanbrar

i would go balls deep in laura parker

kinda cute :)

Good-Smurf
Good-Smurf

The Last of Us and Beyond really showed the power of PS3!

It's been 6 years and cell still cannot be tame that's quite a statement that a hardware that many thought to be obsolete but they still squeeze even more power from it!

When something like these two games run real time on PS3,SONY got a big reason why we don't need a new console for at least a year from now!

 

yashi
yashi

the winner of this year's e3 was ubisoft.

nintendo, microsoft and sony did a poorly job this year to tell the truth.

topeira
topeira

last of us looks really impressive, but no conference got even close to ubisoft, for me. 

im already eager to play AC3 and FC3 this year, but splinter cell and oh-my-god-watch-dogs just tickled me in all the right places. no other conference got even close. but among sony-microsoft-nintendo - yeah. sony was better. 

the22for4
the22for4

Laura u r such great person , with such great Topic, i follow u in this , cuz yea sony showed us something new , and the proof  is its press , i know it was short and simple but it has great power , like small things and have great value which are diamonds, ^^  

Stephen2282
Stephen2282

Kingdom hearts 3 n Final Fantasy Versus 13 anyone? As much as they r most probably been announced in Japanese Game show at least give us some news... Too much actions n adventure already! Btw, The Last of Us looks fantastic! Sure will grab one.

JLCrogue
JLCrogue

As much as I hoped that they'd show the PS4, Sony still had a good press conference and was much better than Microsoft's or Nintendo's for one reason: Beyond. Ubisoft and Sony are the only two who introduced new IP's, making their press conference's better. Another great game from Sony was Naughty Dog's The Last of Us, which looked pretty awesome. Their Harry Potter crap game almost put me to sleep, but the rest of the show was great.

jsmoke03
jsmoke03

you what i don't get with the whole god of war being familiar...i wonder why no one is saying that about other games like halo 4, assasins creed 3, far cry 3?

Rhythm1225
Rhythm1225

Sony did just awful they ripped off Nintendo, relied heavily on games from Ubisoft (after they said they are creative), and had the balls to say that they have the best network when it PSN that was hacked multiple times(if any one has the best network it's Microsoft, thats why they have the most users). Not only that but then they were basically begging for customers when they started handing out free stuff, like last year. Sony is pathetic every thing they do or make is plague on society, just look at their computers.  

eraofbrian
eraofbrian

no PS4 what a shame thumbs down hard on sony

slipknotmaggot1
slipknotmaggot1

i've gotta say... Laura is a terrible editor on GS, as i can recall most of the articles that had terrible titles and just plain nonsense of news and rumors that start controversy with us gamers, she is the one responsible for 99% of them... thumbs up for E3 and GS for the coverage.. Thumbs down to Laura, who can't seem to write a good article.. ya need a little work there hun.  

Ka-BaMf
Ka-BaMf

I'd say it goes to Sony this year even though they wasted a sizable chunk of their time on the Wonderbook.

Good-Smurf
Good-Smurf

 @lunima530 

How can you have that many games?

Did you bought another house to store them?

Hurley6178
Hurley6178

 @lunima530 Seriously 10,000+ games? I kid but as someone who currently owns every console down to SNES (minus dreamcast) and has owned every handheld, and has a very high end PC. I couldn't have put that better myself I like that I can only do this one this system and that on that one. If they all become the same where's the originality. why not then just all combine to 1 mega corporation that puts out the same crap.

 

"You have to truly own all the systems to enjoy what they ALL offer in terms of entertainment"

 

Best thing I've read here today :)

lunima530
lunima530

And if you think i'm lying about the 10k game collection, i'll post up my games on my profile in a bit to prove it. I don't buy many games these days unless its something that is hot and can change what gaming is all about. I love the LIMITED EDITIONS. Did anyone else buy the Final Fantasy 13-2 LE just for the soundtrack? I know I did and I got the LE guide too!! SE FOREVER!! Oh and by the way, the game i'm looking forward to is Dragon Quest 10!! Where's those new videos SE?!

Hurley6178
Hurley6178

 @Slash_out Am I the only one that went WWWHAAATTT?!?!? when they said god of war is trying to capture magic that's been long dried up? I just bought the ps3 2 game collection with the psp ones because I never played those 2 and played all 5 in order of story line and plan on doing it again. and was almost in tears when I though God of war 3 was the last one. Look at how many assasins creeds are out there. God of War works.  and if it ain't broke, don't fix it. I'll keep buying each one till the day I die

the22for4
the22for4

 @Stephen2282 u should know something about japan's work, which is they are taking the deep breath to make the best they could do , they dont like to make budget games , also they are get fun when they making their games, this is my opinion ^^

BigDaddyBane
BigDaddyBane

 @Rhythm1225 360 was hacked twice.  The first time LIVE was down for a few days.  The second time it was down for a week.  Gamers were given Peggle and Hexen for the second occurence.  Both times Microsoft kept it a secret that gamer info was lost.  It was only after gamers reported credit issues that they sent them emails apologizing.  Sony admitted to it and gave away a $100 a month service to all PSN subscribers for a year at no charge. You're upset that 360 doesn't give away free stuff? Okay.  PSN is free, has NFL Sunday Ticket, their Plus feature gives $30 games away for free, offers free DLC, gives you the ability to surf the net without a PC.  I'm using my PS3 to write this.  I've had 7 360's that got RRoD.  I have 2 PS3's.  My 60gb Fat I use mostly for DVD's in the living room, while my 120 slim sits in my game room.   

panda0nX
panda0nX

lol man sony can get hacked 1000 times and ill still use its online features cuz its free :) xbox is awesome too why is it such a big deal to know both consoles offer great services @Rhythm1225

thebeachguy90
thebeachguy90

 @Rhythm1225 It was hacked ONCE and this is something that can happen to anyone. And where is it proven Xbox has the most users? Clear Sony hater.

Feyd87
Feyd87

 @eraofbrian As much as I would like to see info on next gen systems it was probably a smart move on their part not to announce anything. It could very likely hurt sales of their current systems if people know the next thing is not too far away.

djwood84
djwood84

 @slipknotmaggot1 So did you dislike her article because you didn't like how opinion laiden it was?  Because the point of this 3 article set was to debate who had the best E3 presentation.  I thought she was about as objective as she could have been.  Laura don't listen to this guy.  You've still got room to grow as a writer, but this guy is trolling hard.

stan_boyd
stan_boyd

 @slipknotmaggot1 I didn't see anything controversial here, she said sony put on a great show but it could of been better, which truthfully it could have, but at least it was better than xbox's show and I am an Xbox player.

lunima530
lunima530

 @Good-SmurfLike I said before, I own 10,000+ games. I love to show you them and how I collected them but the only way to show you that is to either make a video or invite ya to my gaming room :D

lunima530
lunima530

 @Hurley6178

 I agree that these days they do put out the same game with all those systems, however, sony playstation have a better graphics card in theirs and you can tell the difference (FF13 for example). I know Microsoft would never allow Gears of War to hit the PS3 network and the same goes to Sony with their Heavy Rain or Modnation Racers. Nintendo does the same with their Zelda or Metroid series, they all have beautiful games of their own that is not shared, and for that each one is worth owning. Dreamcast use to be one of my favorite systems until people gave up on it because they were not ready for the concept SEGA had at the time, now Nintendo is taking that same concept and look how they are fairing? They realize that market is still new and fresh with ideas -- money that can be tapped into! I give Nintendo a big thumbs up for orginiality because SEGA gave up and Nintendo got the guts to do it all the way! PS4 and Xbox whatever won't be out until the end of 2013 or early 2014, so why not take a bigger look into Nintendo and see if thats how you want to spend your hours infront of your TV, or in some people's case due to their conroller, their bathroom, bedroom, kitchen, garage, maybe even the backyard while BBQing. Xbox may have the biggest community of gamers, and if they all love to spend that 60-100 dollars a year to play, thats their business (I own a family account, so I even got suckered into it), nintendo might be doing things the cheap mii way, but when it comes to a Valid community that a company pours continued love into, it is Sony all the way with their PSN! They give games each month for free, and I do not mean pieces of crap that takes 5-8 hours to play, I mean actuall full disc games like the recent downloads (250 dollars of free games this month), and thats only to Playstation Plus members (which only cost 50 dollars for TWO systems). I spent 50 dollars for one membership and it covers TWO SYSTEMS, unlike nintendo and microsoft's rip off that wont allow other systems to load the game for other friends to play in the same house. So yes, Sony has done a great service for that 50 dollars, it was like I got my money back within the first two months because of the free games alone, not to mention discounts on the library the PSN carries within its lineup. Just the other day, Mortal Kombat Komplete Edition was on sell for 24.85 for plus members, does MS or Nintendo offer that kind of a deal? NO! Now do not get me wrong, I own all three systems, but I value my 2TB PS3 over my 2TB Xbox 360 any day of the week. Nuff said :D

Hurley6178
Hurley6178

I don't think you're lying. but maybe exaggerating? My buddy used to buy tons of games and NEVER ever sold any. I always sold old games like all my gamecube stuff to buy a wii. Then I missed Gamecube so I bought one 4 years later and a bunch of games again. same with most my systems. If you really own that many I would like to see a list just to see what good ones i'm missing but I would NEVER ask someone to type out that list lol

Rhythm1225
Rhythm1225

 @BigDaddyBane It was down because there was a breach in many accounts, so Microsoft took it down as for PSN the entire network was hacked. You must really use your consoles for prolonged periods of time to go through 7 360. In regards to me being upset about Microsoft not giving away free stuff, no that does not upset me (I'm a PC gamer, high end PCs are better than any console), I was merely pointing out that it was their way of begging for customers.     

Rhythm1225
Rhythm1225

 @thebeachguy90 they were hacked multiple times in a short period of time it wasn't once and it's proven that xbox has the most network users because they do, Microsoft, Sony, Nintendo, Steam, and even Dices PC network all track how many users they have. Xbox live has over 40million users as PS3 owners who use PSN is roughly at 36million. Why is it that if an entire network shutdown (caused by one person hacking the network) hasn't happened to Xbox live, Nintendo's network, or Steam? By the way i do hate Sony, for many reasons, however the reason why I started hating Sony is because of God of War and because they stabbed Nintendo in the back(hypothetically that is). 

02050muh
02050muh

 @djwood84 i think he meant laura's writing style is not as professional as others in GS

slipknotmaggot1
slipknotmaggot1

 @stan_boyd i wasn't saying this particular article. just over the past several months, all the articles i have read from her, were all bad.. the fact that she completely skipped over wonderbook is a good example.. but what ever. 

lunima530
lunima530

 @Hurley6178

 I could invite you over to see the collection one day :D you would never have enough to do. It takes me litterally an hour to pick a game to play and sometimes I do not even play them as long as I sit there to figure out which one I like to spend time with. I have been collecting since I was 6 yrs. old, and im 30 now.

Rhythm1225
Rhythm1225

 @sherv490 People don't go out of their way they are most likely being payed to go to all press conferences at E3, and that is an asinine assumption that every one their already has PS3s. How did Sony have their property stolen when it was the PSN users who lost their credit card information that they entrusted to Sony. The only reason why Sony "is a big renowned successful company" is because they used to make quality products(as in twenty years ago) that is why they are now hemorrhaging money, over the course of the last three years Sony (as a whole) has lost 16.4 billion USD. As for your little moronic Iphone 4 antenna argument when I bought the iphone 4 it did have an antenna problem but that was caused by users but Apple still fixed the problem with out charging extra, as for the Sony computers they knew that they didn't work so instead of making so it would work for free they wanted to make people pay more for an already over priced piece of crap product. Finally you don't need to have lab equipment to be able to tell apart good and bad materials I could tell they use poor quality metal because i tested the conductivity on it and every time it turned out much lower than it should be. So again your a troglodyte because you are uneducated on the topic that you are arguing over, please come back when you have learned how to make a wheel and fire. 

sherv490
sherv490

 @Rhythm1225 again youre still sayin absolute none sense. so just because people were given a free game or a one year "psn plus" membership, they will go out of their way and spend a few hundred bucks buying a whole new console just so they could play that said game or use that free "psn plus" membership? really? seriously? thats the way you think it works? also odds are people who are attending these conferences are already ps3 owners since they went out of their way to wait hours in line to attend a conference about it. *smh at the stupidity of things youve said on this page*. so what if GOW games arent exactly depicting what is said in greek mythology, in popular culture nowadays many movies, video games music etc take inspiration from or use sources from else where its still no reason to hate them. what you have is blind unreasonable childish hate. and as much you want to twist things with the psn hacking example i gave at the end of the day sony were victims of an attack on their property should they have been better equipped in anticipation of such event?absolutely yes. was is disastrous? resoundingly yes, i honestly cannot defend this short coming on sonys behalf but im sure it was a lesson learnt and it probably wont happen again and they tried to somewhat compensate for it afterwards. however as far as their hardware products go im not a big enthusiast of them either only own a tv a vita and an old phone from sony but think about it if they were as bad as you say they are would sony be such a big renowned successful company? hells no they obviously are doing something right to have been given this kind of longevity in the business aka they know more than you, poor material? which high tech lab did you examine them in again? lmao. and do you think they are the only company to have launched a product with initial problems remember apple and the iphone 4 antenna? see happens to all, even major companies there are more examples if you look into so dont pick out selective information. im all up for listening to and respecting other peoples opinions but im sorry yours are comprised of utter stupidity theres a shortcoming a sign of lack of knowledge in everything youve said.

Rhythm1225
Rhythm1225

 @sherv490 I never said that Microsoft hasn't given away free items but that's not begging for customers that's giving away a console to people who will hopefully review it, Sony gave away Vitas last year and I saw it as the same thing, I see them giving away games and features that you can only use on their console as begging for customers, because if people do not have a PS3 but they want to play the games that they were given then they would have to buy a PS3. What I mean by it is not historically accurate is that it strays so far from historic Greek mythology that it should not even use the Greek gods or stories, but they figured why not destroy these fantastic myths with an unimaginative and trivial plot. and some one having their wallet stollen is not the same because their is no middle man or firewall. An example that can be used is if I were to pay an armed guard (Sony/PSN) to protect my money (credit card information) from a thief (hackers) but the guard doesn't do the job I payed him to do, so the thief gets my money whose fault is it that all my money is gone the guy that didn't do his job or the thief who every one anticipated. I think it's the guards fault for not doing his job. Finally I never said that others products don't break I said that Sony products are crap because they break to fast(especially for the price), every time an item breaks i dissemble it to find out why and so every time I would take apart a Sony product I would find out that they are made (poorly) with low quality materials, as for the piece of crap Sony computers I have owned I have scanned every file and driver on them and have always found a problem that came from the factory, as a matter of  fact in 2009 they didn't even ship computers in working condition people had to pay an extra $50 for them so they would not crash on start up . So please know what you are talking about before you give in to your troglodyte instincts and post moronic replies. ;) 

sherv490
sherv490

 @Rhythm1225  i dont like insulting people but youre and absolute moron my friend. giving one year free membership well if you must know a couple years ago microsoft gave away a brand new "xbox360 lite" to everyone in the audience at its unveiling. god of war is not historically accurate? well it isnt supposed to be you stupid or something? its not meant teach you about history its a fantasy game.  by that logic we must hate most games since they dont depict the correct set of events from the past. about the hacking its as if someone has their wallet stolen and you keep bashing them and telling them its their fault, yeah maybe the guy should have been more carefull but at the end of the day it was the thiefs fault.  products well every now again stuff breaks you think no other tvs or stereos ever have problems other than sonys maybe you were just unlucky with your purchases i have a sony hd tv since 2008 it still works perfect i have a sony mobile phone from 2003 still works like day 1. your talking absolute none sense 

Rhythm1225
Rhythm1225

 @punkBlink182 Sony made what is basically Super Smash Bros for the PS4, and the Wii U's gamepad  was development before the Vita was ever announced. PSN was hacked because it was improperly scripted and they did terrible encrypting. I hate God of war because it is historically incorrect in every sense of the phrase, and that's not called business it's called corporate espionage, so why should I respect a brand whose every device crap I have made the mistake (multiple times) of Buying Sony PCs, Headphones, stereos, and TVs, all of which have broken under delicate use, all of their products are of poor craftsmanship and they don't care. So do you care to explain why I should respect Sony, or did you just make your self look like a moron for no reason?     

punkBlink182
punkBlink182

 @Rhythm1225 SONY ripped off nintendo? how about nintendo's Wii-U?  (not to mention Wii-U's gamepad is pretty similar to ps vita). YES psn was hacked because psn has a great content (It's like the hacker chose the bigger pie which is psn). Computer machine is for MS and Gaming Machine is for SONY or maybe for Nintenkids. Did Kratos Hurt your butt??? You Kid probably don't know every words that comes out on your mouth.  In the end It's just a business for them and KID RESPECT OTHERS.

stan_boyd
stan_boyd

 @02050muh  @djwood84 Meh different people like different writing styles, some people prefer Tolkien, some prefer Jordan, others prefer Salvatore. All three are fantasy writers, all three with very different styles.

Feyd87
Feyd87

 @slipknotmaggot1 I'm sure most of us would have liked to have been spared the wonder book section of the press conference. In that regard I say great job Laura!