The World Cyber Games has announced a three-year partnership with US retailer Circuit City. The store chain will place advertisements at events and online, which it believes will help branding among its young male demographic.
Circuit City will also be launching a multimillion-dollar advertising campaign to promote the competition and contribute cash toward prizes.
The two organisations are also in discussion to launch the "WCG Circuit City Circuit," which would be a series of in-store and online tournaments that would place winners in the World Cyber Games USA Championship Series.
Circuit City's senior vice president, Peter Weedfald, commented, "These events [e-Sports] are not only here to stay, but they are only going to continue to expand in size and stature."
The 10 official games for the WGC 2007 Grand Final are as follows:
Starcraft: Brood War (PC)
WarCraft III: The Frozen Throne (PC)
Half-Life: Counter-Strike (PC)
Command & Conquer 3 Tiberium Wars (PC)
Age of Empires III: The WarChiefs (PC)
FIFA 07 (PC)
Need for Speed Carbon (PC)
Gears of War (Xbox 360)
Dead or Alive 4 (Xbox 360)
Project Gotham Racing 3 (Xbox 360)
Registration for the 2007 WCG USA Championship Tournament opens today.