Warner Bros. Interactive Entertainment president Martin Tremblay, who manages the Batman, Lord of the Rings, and Lego game franchises, is "very pleased" with the PlayStation 4's $400 price point.
Despite his enthusiasm for the price, a full $100 below the Xbox One's $500 price tag, Tremblay said in an interview with GamesIndustry International that consumers will ultimately vote with their wallets.
"This is spot-on what I think the price point needs to be, and it will energize and make the transition easier," Tremblay said. "That being said, we'll see how consumers are going to go for it. We're building for both platforms. We like both. The specs are amazing on both sides. But I really do like Sony's price point; this is something that can give us a chance to succeed quicker."
Regarding the Xbox One's used-game stance, Tremblay said he was "surprised" by Microsoft's choice to leave decisions about allowing or denying secondhand sales up to publishers
"You've got to listen to your consumers," Tremblay said. "You've got to listen to people playing the game. That's very important. I think I was a little bit surprised, to be honest…Now that we see that coming and we see what people want, just go with it. That's the way I look at it."
Lastly, Tremblay said Warner Bros. is a "believer" in the Wii U, saying that a healthy Wii U--as well as Xbox One and PS4--is an overall positive for the industry at large.