127 Comments

Watch Sega's Official (and Insane) Sonic Shia Lebeouf DLC Trailer

Just do it, Sonic.

by on

Sega has posted a snippet from Sonic Generations with the addition of what is titled the "Shia Lebouf DLC." The video was uploaded on the official Sonic the Hedgehog YouTube channel, and features snippets of actor Shia Lebeouf delivering a motivational speech that went viral.

In the tongue-in-cheek video, which contains spoilers for Sonic Generations, Sonic has been struck down by antagonist Doctor Eggman and is being encouraged by characters including Amy Rose, Knuckles, Tails, and Shia LeBeouf.

Sonic Generations was first released in 2011 and is available on the PlayStation 3, Xbox 360, 3DS, and PC. The game was positively-received in GameSpot's review, praised for how well it blended elements of old Sonic games with new mechanics.

The new video may be a reflection of Sega's intention to re-establish itself as a valuable brand, as CEO Hajime Satomi discussed in an interview last week.

"Sega in the 90s was known for its brand, but after that, we've lost trust, and we're left with nothing but reputation ... We'd like to win back the trust and become a brand once again," he said. Sega has revealed that it will announce "something for home consoles" at this year's Tokyo Game Show.

What do you think of the recent change in Sonic's American promotions? Let us know in the comments below!

Got a news tip or want to contact us directly? Email news@gamespot.com

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Zorine

Zorine Te

Zorine “harli” Te is GameSpot Australia's associate editor. She wants to save the world.
Sonic Generations

Sonic Generations

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Posted by Zoomer30

If you squint, it actually does look like Will Wheaton.

Posted by Zoomer30

There is a new word for "insane" and its spelled LeBeouf.

Posted by hansbeej

Blast processing!

Posted by nini200

LOL Mountain Dew needs to do something like this for one of their commercials. Just DEW it!!!

Nike too

Posted by SpiderLuke

Lol

Posted by Takfel

Looked like he was promoting a hand lotion lol

Edited by TightNinja

Could this be the start of the return of 90's Sega????

Welcome to the next level!

Edited by nini200
Posted by Yams1980

the kid from transformers isnt stable

Posted by nini200
Edited by jedioutkast
Posted by Darksimm

If SEGA was really serious they would get Segata Sanshiro to give motivational speeches , not Will Wheaton on crack.

And before anyone posts....yes I know it's Shia...we call this sarcasm.

Posted by Inquisitr

@Darksimm: They didn't ask Shia to make that speech for their video, he had already made the speech and it went viral.

Posted by mrbojangles25

@Darksimm: Had to look up who Wheaton is, but damn...you're spot on with that LOL

Posted by LuzerGS

Super Saiyan Sonic Lebeouf...

...dafaq?

Posted by deadpen

well it is better than him showing his wang all over the internet.

Posted by nesky

dot dot dot

Posted by unknowingreaper

Gross

Posted by esqueejy

Nope...he still can't act...

Posted by Jdzspace

I"m still in your corner Sega......waiting for you to rise back to prominence, i'll be the first in line for the Dreamcast 2......just gotta get rid of these microsoft clowns first.

Posted by Darksimm

@Jdzspace : Amen to a Dreamcast2! As far as M$ goes...I'm indifferent to them being around because competition is good for the industry. Makes 'em blood hungry for your money instead of lazy, fat, indulgent jerks.

Posted by pboontap

If sega wanta my trust, then they first have to sell CA to valve or release them entirely

Posted by nomadski69

Sonic died a long time ago to me, no amounts of Shia will help that.

Posted by the_mailman

hahahahaha

Posted by JoeGeC

Haha gotta love that motivational video...

Posted by Knighthawk_X

I chuckled a bit. More games need Shia LeBeouf motivational speeches.

Also, to all the people asking if 'Sonic just went Super Saiyan': have you ever played a Sonic game? They're called the Chaos Emeralds.

Posted by Getesh

If sega was to really get serious, take shining force back to it's SRPG roots, get camelot to do it. I'd be won over then.

Edited by Bread_or_Decide

Shia Lebeouf has won me over with all his latest shenanigans.

Posted by Undertow207

The Shia Lebeouf "do it" thing was (kinda) funny the first day, now it's just lame. Then again, so is present day Sega.

Edited by SexyRagu

Is this a prank? What is the point of the DLC? Just to make cash off the latest trend? That reflects poor writing

Posted by xXRoxtenXx

Sega pulling a Sia with Shia LaBeouf,What a waste of talent just to make a joke.

Posted by JFERNANDEZ84

Whaaaaaaaaaaaaaaaaaat?

Posted by TheSpicyChiken

*walks out of room*

Posted by Hurvl

"contains spoilers for Sonic Generations" Oh no, spoilers for Sonic Generations! OMG, I can't watch this then, this is worse than Game of Thrones spoilers, lol.

Posted by diaproject

what?

Posted by bluefox755

And I thought there was nothing that could turn me away from Sonic.

Posted by punkpunker

that shia pose!

Posted by crazeon

Haha, this was great. I spent an hour watching Shia "do it" mashup videos on youtube after watching this.

Posted by Ripper_TV

That's not the way to reestablish the trust... Shia is the worst.

Posted by ZeroMissionCat
Posted by Ripper_TV
Posted by Ahiru-San
Posted by rosseu

@Ahiru-San: Shia has a motivational video captured on a green screen. Everyone's placing him in a lot of videos. Here's another one. https://www.youtube.com/watch?v=1IzYQYYAdw0

Posted by Ahiru-San
Posted by hyksiu

What an artist!

Posted by mjc0961

Oh okay SEGA. A meme video. This totally convinces me that you're not going to be s*** anymore and not do any more Aliens Colonial Marines, Sonic Boom, and YouTube takedowns.

Just kidding! Boycott continues.

Edited by diaproject

@mjc0961: You problem if you want to miss Alien: Infestation and PSO 2.

Posted by Benifited

this video made my day. :)

Edited by pDPenitence

Sega, please consider the possibility that you are lagging in the industry because you haven't grown with the times. Sonic is tired, it doesn't work in 3D, and slapping a fresh coat of paint on every couple years with a couple of random new spiky-furred critters added in doesn't help.

Try new things. Develop a new IP, hire some fresh creative talent, maybe have your newly acquired Atlus team develop a multi-platform RPG for you. I can't wait to see what you come up with.

But please, please, don't just keep doing what you've been doing. You have so much to offer, and the world does not need another kart racer, or another Mario and Sonic at the Olympic Games.

Edited by ferrarimanf355

Someone should remind Sega about all the arcade racers they made over the years. I'd kill for a new Daytona USA.

Edited by Red_hot_smasher

@ferrarimanf355: SO MUCH THIS. The world needs more Daytona, SEGA Rally, OutRun etc.

Posted by Warriors30

Shia LeBeouf is a perfect addition to the rich and beloved Sonic universe.

Posted by tinoush

I wonder if super saiyan was inspired by sonic.

Posted by FatalScorpion

@tinoush: Other way around. I read in an article about how one of the designers was a huge DBZ fan and really pushed for the super sonic mode lol I'm happy it made it in the game.

Posted by tinoush

@fatalscorpion: now when i think about it, shadow reminds me of vegita too

Posted by gohanmaster2001

@tinoush: First time Goku went super saiyan was in 1991. Sonic 2 (the first time sonic was able to go super) came out in 1992. So more like the other way around.

Posted by lman146

@gohanmaster2001: Actually if you got all the chaos emeralds in Sonic 1 you would see super sonic at the end of the game. Sonic 1 was released in June 1991. However Goku first went super saiyan in April of 1991 so technically he was first but with only a couple months in between I doubt that was really stolen from DBZ. Probably just a coincidence.

Posted by mgsgta3

@tinoush: Or the other way around maybe.? regardless i thought of SS too

Posted by BradBurns

Check Sega's vital signs..they seem to be showing vague hints of life lately.

Posted by advocacy

Actual Cannibal Shia LeBeouf!

Posted by Acillatem1993

Wow this is epic.

Posted by spenta

Ledouche is like Joaquin Phoenix minus the genius and acting talent.

Edited by FatalScorpion
Posted by Whitescarver

If this is the future of Sega than I'm all in. Dreamcast 2 plz. <3

Posted by dylan35

@Whitescarver: , yes :) I remember those days I got mine (Dreamcast) day one and enjoyed it immensely but everyone I knew said"im waiting for Ps2" although everyone on MTV CRIBS had a Dreamcast :) lol :)

Posted by Darksimm

@dylan35: I remember our first Dreamcast also. Thing was a jaw dropper compared to PSX and the N64 we had. Then all the PS2 hype hit. We bought one for the house, booted it up and and all said
"wow this doesn't look any better than the Dreamcast...."

Posted by Benifited

@dylan35 : +1 i also remember everyone on MTV CRIBS having a Dreamcast lolz. oh the good old days (nostalgia goggles on so hard right now).

Posted by naryanrobinson

They always wanted to make a video like this, but they never had the motivation.

Edited by DeathwachMarine

Pffffthahaha! These Shia Lebeouf videos never get old

Posted by DrunkenPunk800

This man should be locked up in a sound proof room, only brought out to do drama films.

I thought he sucked balls as an actor til I saw him in Fury. He was like a totally different person from the mumbly mouthed pussy from Transformers. Still, he is fucking batshit insane.

Posted by diaproject

@DrunkenPunk800: funfact, he directed the video for Born Villain from Marilyn Manson.

Posted by catsimboy

Wow people are still making Youtube Poop videos? Well at least they were smart enough to use a decent Sonic game, they could've easily done this with Sonic Boom

Posted by BradBurns

Alright! Sonic Generations! Not that Western-made Sonic Bomb crap.

I'd like to think that the selection of Generations and a motivational speech means Sega is trying to make games of that level of quality again.

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