Watch Dogs has power to become "longstanding brand"

Ubisoft CFO says the Watch Dogs brand has the potential to become a major series.

Watch Dogs could become Ubisoft's next power series, joining the likes of multimillion-seller franchises like Assassin's Creed and Far Cry, but for now, Ubisoft is only worried about getting the first game out the door.

"Very clearly, the priority today is to release the game, and make it a success," Ubisoft CFO Alain Martinez said during an earnings call yesterday. "Of course we believe it has the power and the potential to become a longstanding brand for Ubisoft."

Martinez's comments came in response to an analyst who asked how frequently Ubisoft would release new Watch Dogs games if the publisher does indeed decide to make it a series. "At this stage we don't have any announcements to make to say whether it's going to be one, two, or three years. I think at first we have to care about making it a success," he said.

Ubisoft's Assassin's Creed series, which has sold 76 million copies worldwide to date, has been released on a yearly basis since 2009.

Watch Dogs launches May 27 for Xbox 360, Xbox One, PlayStation 3, PlayStation 4, and PC, with a Wii U version to follow. The game took five-and-a-half years to develop, but a potential sequel wouldn't take nearly that long, according to creative director Jonathan Morin.

Ubisoft has major hopes for Watch Dogs. Just yesterday, the publisher announced record-breaking preorder numbers for the game, and CEO Yves Guillemot even claimed that it's on pace to become the most successful new IP in video game history.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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23 comments
TheWatcher000
TheWatcher000

Watch Dogs 2 confirmed.


Coming September 2014.

seanwil545
seanwil545

Watch Dogs has the power to "solve world hunger."

Over hyping a game really does have a negative affect!

LJNkickstarter
LJNkickstarter

Geez, It will sell like hell at this time coz gamers doesn't have much nextgen game to play.

SpLiTMaN
SpLiTMaN

Translation-"Were gonna milk this cow Dryer then the AssMonkeys"

KBABZ
KBABZ

I totally couldn't tell by the way that they have NINE different Special Editions.

KimCheeWarriorX
KimCheeWarriorX

thats like saying, water has the power to become "a thirst quencher"

deadpen
deadpen

Doesn't ALL games have the power to become "longstanding brands?"

RC-Sev
RC-Sev

Is this the 3rd article about it having a prosperous future within a week?

xcollector
xcollector

So its confirmed that this will become the future AC.

zandrxi
zandrxi

can we wait for the game to come out 1st?

DamnILoveGames
DamnILoveGames

Haven't Ubisoft already said this? I'm pretty sure I remember them clearly stating that they don't ever make a game without the hopes of it becoming a franchise. I'm getting Watch Dogs and have no doubt they'll have tried to make it good since, if they plan on making sequel after sequel with this being the base of what they'll copy and paste, they'll want what they're copying and pasting to be solid. After that I've no doubt it will get milked to hell with sequel after sequel until we're as annoyed with it as we are Assassin's Creed. Given how we're supposedly getting 2 AC games this year, it looks like Ubisoft plan on milking more than they ever have before.

megakick
megakick

Saint's Row, Crack Down, Dead Rising, How many different ways can you make GTA?

berserker66666
berserker66666

Of course it is. Right till the moment the milking has been sucked dry.

cratecruncher
cratecruncher

@DamnILoveGames Agree.  It's like a sitcom.  Make the first season over the top hilarious.  Then once you have a stable viewing audience move all the A+ writers to the next big thing in development and milk the current one with character "relationship problems" every week.  Tired formula.

berserker66666
berserker66666

@xx_soul4eva_xx See the problem with big companies are, they have to churn out games and games and make mass profit to keep afloat cause they got a lot of branches costing a lot of overhead. If they don't make enough games yearly AND make profit, they start losing money and since they are normally public companies, if they start to lose enough, someone else might buy shares and own the company. The downside is, yearly or bi-yearly games become stale at some point due to lack of innovation. That's what happened to COD and NFS, that's what'll happen to other yearly games. Which is why smaller devs are becoming more popular. They don't have much overhead and they don't have to churn games one after another to keep relevant in the industry.

DamnILoveGames
DamnILoveGames

@cratecruncher Yup, once you've got the main formula down and an audience gathered, they'll eat up whatever you throw at them after that. The idea of hacking and all that strikes me as awesome, and it is, but once we're seeing it for the fifth or 6th time with little improvement it's going to be stale and boring.