Warner: "No fatigue at all" for Lego games

SVP Olivier Wolff says in fact there is demand for new and different experiences within the label.

by

The Lego franchise of video games has seen "no fatigue at all," and in fact consumers are calling for new and different experiences within the brand, according to Warner Bros. SVP for international games Olivier Wolff.

Speaking with GamesIndustry International, Wolff said the secret to success has been the power of the Lego brand itself, the various franchises the games have tapped into, and the way in which series developer Traveller's Tales designs the games; namely, with humor and accessibility in mind.

"I think that it is a really interesting blend of IPs. At the core of it you've got Lego and the sustained success of Lego as a family franchise in so many parts of the world year after year. We've played with it as kids, as parents now, so there is that element behind it," Wolff said.

"But in parallel to that you've got the fact that Lego has brought into toys great IPs, and therefore we can express it in games, and with the encounter of great IPs expressed in toys, you've got the magic of [Traveller's Tales] which has a unique sense of humor," he added. "Without the humor of TT there wouldn't be great Lego games."

Wolff acknowledged that Warner Bros. had been concerned regarding the potential for oversaturation of Lego games. However, this has proven not to be the case, he said.

"The reality is that there's absolutely no fatigue at all and there is actually a demand for different experiences," Wolff said. "And that humor element that I mentioned, and also the innovation."

The Lego brand is one component of Warner Bros.' video game portfolio, but the company could be successful without it, Wolff said.

"We are not dependent on it," Wolff said when asked what percentage of games revenue is derived from Lego products. "It's one strong leg of the IPs that we have. It's really a steady base or a steady foundation for everything that we have, but we've got Batman, we've got Mortal Kombat, we've got all the DC expressions in different ways, on console but also online and in the mobile space. We've got the Lord Of The Rings, which is huge, we have the chance of having lots of different legs that can play together in a way that we can phase them in and out."

The difficulty Warner Bros. faces with regards to games, Wolff said, is ensuring that whenever the company launches a new game, "we are building the franchise and not creating a deception that could have big long term consequences."

A number of new Lego games are in the works, including Lego Marvel Super Heroes for current- and next-generation consoles, as well as Lego Legends of Chima Online, and the all-new Lego MMO from Funcom.

Discussion

57 comments
kingliono
kingliono

They broke the game with the crazy split screen they implemented in the last Lego batman game. We only ever played coop and now my son and I have stopped playing these games altogether. Fix that broken mechanic and maybe we'll try again otherwise we've played our last Lego game.

JangoF-76
JangoF-76

I loved all the LEGO Star Wars games, but the others were kind of meh...for me, I really have to be into the IP - which is why I'm hoping Marvel will be awesome. 

I also think that introducing proper dialogue was a mistake. It was much funnier when the characters just communicated with grunts and gestures.

PlatinumPaladin
PlatinumPaladin

I could see how it'd be easy to get bored with the LEGO games. They've been bringing one out every year for almost a decade, right? And they're all pretty much the same game dressed in a different IP. You beat up baddies, destroy the scenery to collect studs, and build things to solve puzzles. There's the odd vehicle section, but that's pretty much it.

But that's where the advantage of having so many IPs comes into play. Chances are you're not going to want every game they make anyway.

"...there is actually a demand for different experiences."

I hate to be a negative Nelly, but that in itself could be a sign folk are getting a bit tired of the same old formula.

g1rldraco7
g1rldraco7

They'll make them, but they won't spend the money to make a Lego Zelda game because the molds were too expensive?! Vile fiends!!!!

Thanatos2k
Thanatos2k

Do you know *why* consumers are calling for "new and different experiences"?

 FATIGUE

Roger01
Roger01

They are all super fun, once in a while I get tired of them, but then they release a new one about a movie or franchise I like and it's all amazing again, I'm having lots of fun with the lord of the rings one.

Also, Lego City Undercover was pretty great, even though it differs a little from the "lego game" formula.

The_Dragon_Born
The_Dragon_Born

Ya and I skipped the last 5 lego games cause I live in a hobbit hole.

Apastron
Apastron

I'm not a particularly big fan, but surely this is the only type of game that could pull off a Doctor Who tie-in.

nurnberg
nurnberg

Warner : "We will milk the Lego concept until it's dry!"

catsimboy
catsimboy

Maybe make a new game like Lego City Undercover on a system that DOESN'T have such long load times. I don't know if it was the Wii U's fault or Telltale Games fault but Lego City had obnoxiously long load times.

Hurvl
Hurvl

That's what CoD and AC directors also say and I would assume that they are correct. It's just a small minority that complains about oversaturation in these franchises, when in reality lots of people want more of them and happily buy them.

toshineon
toshineon

Sure, and that's coming from the same company that killed the F.E.A.R. franchise.

wgerardi
wgerardi

I am not a huge fan of these Lego games... to me they are kind of the video game equivalent of those awful Epic Movie, Date Movie, Scary Movie parody films that simply rip a scene from another film, then add a fart noise or one of the key characters tripping and falling, or dropping a key prop in the film... or some form of retardation similar to that. 

I understand I'm in the minority on this one...

1wikkid1
1wikkid1

I am familiar with a number of people who play Lego games, and none of them give a damm about the Lego bits. Actually many of them are tired of these games, they want something different. Personally I never saw the appeal and so I've never tried any of these games... I wasn't a fan of Lego as a kid either, it always felt too restrictive for me.

The-Neon-Seal
The-Neon-Seal

As long as they keep interesting, then I'll keep playing 'em.

jinzo9988
jinzo9988

Here's a crazy idea... Lego Minecraft.  Minecraft for a lot of people is essentially Lego... building stuff with blocks.  Of course, they can put their own spin on it.  There's a lot they can do that revolves around the mechanic of placing and taking away blocks and objects.

Darkmoone1
Darkmoone1

Lego games are fun for sure, but I never got the same enjoyment of Lego games since the last Lego star wars. Don't get me wrong, I still love to play them, but the Lego Star Wars games felt like they had the most creativity and charm over what came after.

xolivierx
xolivierx

that is a great franchise for Kids

MJ12-Conspiracy
MJ12-Conspiracy

It's because the Lego games have variety.....

I'm not into all of them really but the ones I like I really like....like Lego Batman and Lego Indiana Jones, I'm really looking forward to Lego Marvel Heroes.....

AdderD
AdderD

The Lego franchise of video games has seen "no fatigue at all," and in fact consumers are calling for new and different experiences within the brand.

Which is why the series hasn't changed since Lego Star Wars.

zinten
zinten

I've never understood the appeal of those lego games. 

Why play a games with legos imitating your favorite characters when you could have a game with your favorite characters portrayed more realistically instead?

hystavito
hystavito

@PlatinumPaladin They are all very similar, most are pretty much just a reskin.  What I am interested in how much of their sales are for kids.  Kids of course don't care about that, for them the IP just draws them in.

Apastron
Apastron

@jimdove2 Games that provide fun and enjoyment to a wide range of ages, that parents can happily play with their children without having to worry about the content.

Pointless to the max.

Vojtass
Vojtass

Your comment is pointless.

GatzbyIGN
GatzbyIGN

I hope so. My kids and I love the Lego games.

jpo
jpo

@catsimboy Lego Pirates on the PS3 had far worse load times.

Hurvl
Hurvl

@toshineon They didn't kill it, they did something much worse: F.E.A.R. Online (gamespot has an article about that game).

Roger01
Roger01

@wgerardi Problem with those movies is that they totally lose focuse by ripping off EVERYTHING instead of focus on one thing.

That said, those lego games are most of the times the best game adaptation a movie can have, honestly, there isnt any other lord of the rings game using movie dialogue and telling the full story of the three films like that. Same goes to lego harry potter, there isnt a full decent well polished harry potter game that tells all movies like that.

The silly humor is just there, it IS for kids afterall, but it can be overlooked over these other things.

Vojtass
Vojtass

@1wikkid1 The only restrictions are money and imagination. LEGO sets are really expensive, but if you have lots of them, you can build literally everything.

Vojtass
Vojtass

@AdderD Series has changed. Just compare LEGO Star Wars and LEGO Lord of The Rings.

Roger01
Roger01

@zinten Problem is, the more realistic games are usually rushed and have silly mechanics. So this is better than nothing, or better than the horrible movie games that are usually released.

Also the gameplay would have to be totally different, there are lots of things the characters do that works well performed by toys but would seem absurdly silly done by realistic characters.

jinzo9988
jinzo9988

It's the novelty of the Lego brand and how it has a variant on all these different franchises.  You'd -never- get away with the kind of humor and accessability that the Lego games provide using the real characters and the real looks.

I mean, why do people buy Lego Star Wars when they can buy actual Star Wars action figures and play sets?  It's the same sort of thing.

Vojtass
Vojtass

@zinten Why adult people love The Simpsons or South Park? Characters don't look realistically at all. See? The same thing with LEGO. It has its charm.

evil_m3nace
evil_m3nace

@zinten The games are really fun. Not to mention they bring Lego to audiences who don't have access to lego or can't afford it. Lego is very expensive in Asia and South America.


ZackRoyer
ZackRoyer

@zinten Because they are made for kids. Kids like lego, so kids play lego games, if kids want to play lego games, parents buy lego games for their sons, or do you think it is ok for a 6 years old play Batman Arkham series?

nyran125tk
nyran125tk

@BuiltForSin @wgerardi lego texas chainsaw Massacre

zinten
zinten

@Vojtass @zinten that is not the same thing, the simpson are the original characters there, they are just representing themselves, same for the south park crew. It would be more like having to watch the simpsons with lego playing as homer/bart etc..

zinten
zinten

@ZackRoyer @zinten not all of those lego games are made for 6yo kids.

I dont think I would recommend stuff like an mmo lego for example to a 6 yo kid knowing how most other players will deal with them, that is as any other adult player.

Timmy_Gwar
Timmy_Gwar

@iampenguin @zinten Someone with a CTA pic is not someone who would play a lego game. No offence. Never underestimate the buying power of children.

Plus... the games are additively fun.

Hurvl
Hurvl

@toshineon @Hurvl I'd call it bastardization rather than murder, but it sure kills your enthusiasm/hope about the franchise.

Vojtass
Vojtass

@zinten @Vojtass So what? LEGO games are based on several IPs, but these games are basically parodies of the originals. Similar with real LEGO sets based on these IPs - cutness and humour is just great. If you don't enjoy LEGO bricks, you will never understand this.

forbiddenmow
forbiddenmow

@zinten @Vojtass dude. LEGO is cool. that's just the way it is. it's cool for kids. and people who had LEGO when they were kids think, jeez, this new LEGO shit is cool. it wasn't like this when i was a kid.

also, the games are funny. there's a humour that cleverly holds reverence to the original versions.

basically it's charming.

ZackRoyer
ZackRoyer

@zinten @ZackRoyer and thats why the last lego MMO was shut down, but they think if they sell figures that you can use in a game people will play it.

ZackRoyer
ZackRoyer

@iampenguin @ZackRoyer @zinten Yes, as many 11 years old play Call of Duty, they aren't the target audience. And maybe because there are some adults that don't want a dark and gothic batman, they want a fun and silly batman game, so they play those lego games.

zinten
zinten

@Timmy_Gwar @iampenguin @zinten To be honest as I didnt find the appeal in those games I didnt play them so I certainly cant contractict you on the fun part. 

But still i think they could still be fun without looking like silly legos.