Warcraft real-world loot for sale

Comic-Con 2010: Blizzard's Chris Metzen joins variety of licensing partners to discuss comics, card games, more; movie moving "very very quickly, very soon."

Who was there: Blizzard Entertainment's senior vice president of creative development Chris Metzen was joined by a number of the World of Warcraft maker's licensing partners. These included DC Direct design director Jim Fletcher (action figures), Cryptozoic president and chief creative officer Cory Jones (collectible card games), WOW magazine editor-in-chief Marty Cortinas, and Wildstorm and World of Warcraft comic editor Hank Kanalz (comics). Blizzard publishing lead Micky Neilson and licensing project manager Kat Hunter were also party to the panel.

The WOW money train continues to roll.

What they talked about: Merchandising! Merchandising! Merchandising! Yogurt's famous (infamous?) words from Spaceballs were the name of the game at the World of Warcraft: Epic Loot panel, which accounted for Blizzard's only presence at the 2010 Comic-Con in San Diego today.

With comics being the dominant entertainment medium of the event, much of the discussion was given over to Kanalz. The World of Warcraft comic line has transitioned from a monthly release to a heavier emphasis on special miniseries and graphic novels. Therefore, Kanalz spoke about the first new miniseries, which will focus on the Worgen, a new race that will be introduced with WOW's third expansion, Cataclysm.

Titled Curse of the Worgen, the series is being penned by Micky Neilson and James Wong, and it will focus on fleshing out the new wolfman race in advance of Cataclysm's launch later this year.

Kanalz also offered word on a new original graphic novel highlighting the Alliance, which will be written by Mike Costa and ties in to the Worgen origins. The Horde won't be denied, as a second graphic novel dedicated to WOW's evil side is also en route, courtesy of writer Doug Wagner. Only concept art was shown, primarily of Taurens and Orcs, and Kanalz also showed what appeared to be mock-ups of yet one more project involving the Pandaren character.

The panel also spent ample time hyping up new releases in the WOW collectible trading card game, which will now be developed by Cryptozoic, a new company that was formed specifically for WOW's CCG. The first release from the company will be a class starter deck designed to give players the ability to re-create their in-game characters. Future releases include Ice Crown, which will deal with the Scourge War storyline and is due for release in September.

Blizzard's Chris Metzen also briefly discussed the World of Warcraft movie, which will be directed by Sam Raimi (Spider-Man), written by Robert Rodat (Saving Private Ryan), and produced by Legendary Pictures (The Dark Knight). Responding to a fan's question, Metzen said that development is ongoing, but the production remains in the "notes stage."

Quote: "Especially in the past month, we've been back and forth on a treatment [Sam Raimi]'s been working on…Hopefully, we'll be moving very very quickly, very soon."--Chris Metzen, on the progress of the WOW movie.

"Are you ever planning on making a real murloc costume?"--A very young and eager fan.

Takeaway: The cottage industries surrounding World of Warcraft continue to grow, and fans of Blizzard's massively multiplayer online role-playing game certainly have a number of ways to experience the game away from their computers. And while fans certainly eat up the action figures and comics, it's clear that major interest lies in the forthcoming film.

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Discussion

21 comments
Scottopia
Scottopia

@aphuck Well, that does suck. I admit it's a quality game, but that might be a bit much. But, the die hard fans pay for it, and they enjoy it, so I guess that's all that matters.

wis3boi
wis3boi

I have lost all faith in activision, and now blizzard. The money train needs to get raided by cowboys soon :)

ahpuck
ahpuck

@Scottopia, The last week I played WoW, they were selling a mount for $20.00. They also sell a bunch of useless pets for $5.00. They do sell in game items for real money.

Scottopia
Scottopia

We sell some of those WoW trading cards at my job, and they actually sell pretty well. I'm not too interested in the graphic novels, but the Sam Raimi movie? All over it. It's Sam Raimi. I will applaud Blizzard, since (as far as I know), they don't charge people real money for in game items. If they do, well, that sucks.

Trooper813
Trooper813

I find it absolutely comical that people are bashing Blizzard for WoW. They only created one of the most, if not THE most, successful game on PC. They consistently develop on all their games. Name another company that for the past 20 years, give or take, has hardly slipped up once and puts the effort Blizzard does into each and every single game. I have played WoW since release and while I do take sabbaticals from it, I'm always drawn back, mostly because of friends that play in game and in real life. If Blizzard has made you happy with any one of their franchises, and I'm sure there are few true gamers that haven't been, don't bash them for bringing the spirit of gaming to millions of people. Blizzard performs consistently and makes sure all their games are top of the line. It's what has made them a success and will continue to fund them. Long Live Blizzard!

justinrscott
justinrscott

I'm as bored as the next guy with WoW, but you people have some serious issues hating on a successful product that is making a company money. Are they supposed to do it all for free? Come on people...think before you post ridiculous garbage!

tommygun6644
tommygun6644

Besides Starcraft and Diablo, Blizzard should be focusing on a next-gen MMO and nothing else. WoW did a lot right but has always been visually lackluster.

Pete5506
Pete5506

More pointless wow stuff

Rizion89
Rizion89

Diablo 3 info NOW!!!!!!!!!!!!!!!!! With that out of my system, the only thing that could possibly spark more interest in WoW for me is if they took away the monthly fee. God knows Merchandising! is getting them more than enough profit...

superyu7
superyu7

All im saying is Planetside 2 ftw

ahpuck
ahpuck

@ methodium I'm with you, dude. I used to love WoW. I don't think Blizz respects Warcraft as much as they used to, they realized they could just whore it to their fans for profit and that's exactly what they are doing.

KamuiFei
KamuiFei

They should make real weapons, hand-forged out of solid titanium that look like the epic weapons from the game. Imagine cutting down a small tree with a life size and fully functional Frostmourne. Who cares if it weighs 40lbs, right? And if any of you thought i was serious, shame on you. :P WoW is boring now, I mess around once in a while on a private server, but thats even more boring, lol.

vinylmeister
vinylmeister

Yawwwn... if it ever comes comes out, I hope it will be as good as LOTR when it does tho

methodium
methodium

I'm a huge Blizz fan but just not a WoW fan anymore ....

jazilla
jazilla

That's cool. Not a Blizz fan, but I am sure their fans are stoked.

vicsrealms
vicsrealms

Gah, I still enjoy watching that movie. Spaceballs is still one of the best old comedies ever made. WoW? Oh, was it mentioned in this. Didn't notice. Maybe if you had left Spaceballs out of it I would have. ~grin~

hjm0916
hjm0916

Sam raimi, the only one to pull this off. nuth said!

SoetSout
SoetSout

and till this day i cant understand the hype around wow, the graphics are so bad, the gameplay is so boring. the characters dont even look remotely cool cept bloodelf... items are boring.. its just so boring, the only reason il play that is if i have a slow con and a crap pc, but then again il rather play dota before i play that.. and no i dont have anything against mmo scene, i was realy looking forward to wow and it bored me. currently i play Aion and guildwars, way beter xD

Urworstnhtmare
Urworstnhtmare

I really wished Blizzard had never made WoW. Then the could concentrate on the decent franchises like SC, Diablo, and the RTS Warcrafts

superyu7
superyu7

You forgot to mention Sam Raimi's movies that are a crap load better than "Spider-man" EVIL DEAD!!!!! Sam Raimi will be the only one who could pull this movie off though lol Oh and First