VU Games posts results, changes name

Vivendi division posts another sales spike attributed to World of Warcraft, drops the "Universal" from its name.

What a difference a game makes. Vivendi Universal announced its first quarter earnings today, and its gaming division once again posted double-digit revenue increases attributed to the success of World of Warcraft.

Nearly than a year and a half after World of Warcraft's original release, the game has propelled Vivendi Universal Games' revenue up 18.6 percent from the first quarter of 2005. The company reported 134 million euros (almost $165 million) in revenue for the quarter. Other games cited as making significant contributions to Vivendi's bottom line include Ice Age 2, as well as back catalog titles such as 50 Cent: Bulletproof and Crash Tag Team Racing.

The gaming operation outperformed the rest of the multimedia entertainment company, pulling in the biggest revenue increase of any of its divisions. Overall, Vivendi Universal revenues were up a more modest 5.7 percent to nearly 4.77 billion euros ($5.87 billion). The company's Universal Music Group reported an 8.4 percent bump thanks to growing digital-music sales, while the Canal+Group film division enjoyed 7.7 percent growth in revenues attributable in part to its French pay-TV services.

The company also held its annual general meeting today, in which its shareholders approved a name change, dropping the "Universal" from its title and adopting a new logo. According to a company statement, "Vivendi's new logo and visual identity reflect the company's strength and ambition. A strength founded on its ability to be creative, innovative, and dynamic and the ambition to offer customers the best products and services."

While the names for the rest of the company's divisions remain unchanged, it appears VU Games is also dropping the "Universal" tag. The Vivendi Web site now lists its gaming operation as Vivendi Games.

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Discussion

42 comments
SnowFarmer
SnowFarmer

Other than WoW do they have anything worth getting excited about (not that I find WoW all that exciting anyway, but it does bring in the cash). New name, new logo, only marketing types think it makes a real difference.

DrKill09
DrKill09

They can call themselves "Triple Chocolate Icecream", that doesn't mean they won't still suck.

starstreak7
starstreak7

i wonder who's idea the name change was?

dark_surge
dark_surge

Thank God 2 Fast 2 Furious was never relasesd. *shudders*

gibb1
gibb1

the best game they released was WOW and the worst i think was 50 Cent Bulletproof...

paradyme777
paradyme777

That is a pretty basic logo, being a graphic designer and all. I wonder how much they paid for it.

LordAndrew
LordAndrew

So now we actually have to call them Vivendi instead of VU? This is an outrage or something!

cyprus646
cyprus646

Nice. except for the 50 cent bulletproof and ice age 2 the game made $$$??? when did that happen ???

NereusLaceee
NereusLaceee

Uhh :) It's a wonder! ANy years before i didn't hear this corporation :) But now they changes their logo's :D ...so hard :D

Malten
Malten

What are we supposed to call the company now that it's no longer VU Games? V for Vendetta Games? :p

Wulfei
Wulfei

It's gonna be weird calling them V, instead of VU :)

BigDanG
BigDanG

Erebus, the whole Vivendi Universal ownership is a little convoluted, just check the Wikipedia. Vivendi Universal was created in 2000 after merger of Vivendi, Canal+, and Seagram (yes, the booze people), which owned Universal Studios. Vivendi Universal owns 99% of Vivendi Games. Today Vivendi Universal's ownership of Universal Studios is not so dominant. Universal Studios iss a subsidiary of NBC Universal, which was created in the 2004 merger of GE subsidiary NBC and Viviendi Universal's Vivendi Universal Entertainment. Vivendi Universal only owns 20% of NBC Universal, compared to the 99% of Vivendi Games so it makes some sense that Universal Studios is licensing out its movies to other publishers, while Vivendi Games creates games based on other studios like Fox's Ice Age 2. When VU Games had shown loyalty to Universal Studios, it was prior to the merger, resulting in the Hulk game, and the cancelled 2 Fast 2 Furious. However, VU Games still has some intercoprorate loyalty as they published 50 Cent: Bulletproof. 50 Cent is on the G-Unit Label, which is part of Interscope Records, which is part of the Universal Music Group, which is 92% owned by Vivendi Universal. See, it all makes perfect sense!

WolfSkill5544
WolfSkill5544

that's good to know, I hope they keep making good games, but take out the 50 cent game please

Kahones
Kahones

Dayum, Blizzard gets no press for WoW.

Erebus
Erebus

Wait wait, Vivendi Games is a subsidairy of Universal?

BigDanG
BigDanG

Actually, it makes sense to drop the "Universal" from the company name. When Universal's films like "King Kong" and "The Fast and the Furious: Tokyo Drift" are licensed out to Ubisoft and Namco Bandai, it only leads to brand confusion (or maybe displays a lack of faith in its parent company's subsidiary). By removing Universal from the title, Vivendi Games conveys a certain autonomy from the Universal brand.

dazman92
dazman92

So now it's just V Games? weird...

MissAndDie96
MissAndDie96

Didnt Majesco do the same thing around this time of the year? Not that I am suggesting anything at all about Vivendi's future.

NeoJedi
NeoJedi

WoW continues it's dominance... :|

Ryo_Kensen
Ryo_Kensen

I always hated the "Universal" part. I welcome the change.

JackLumber
JackLumber

Wow, that logo is really freaking great. *note the sarcasm*

Toadonpa
Toadonpa

"... and dynamic and the ambition to offer customers the best products and services." :lol:50 Cent: Bulletproof:lol:

Jared_Vegeta
Jared_Vegeta

Maybe, but since is such a great game, you can go ahead and include the month because it will continue selling just as well.

XY12Burnz
XY12Burnz

[This message was deleted at the request of a moderator or administrator]

DaCloudz
DaCloudz

Easier to say, but I like saying VU Games, its easier to remember ^_^

Donkeljohn
Donkeljohn

WoW is the primary cash crop for Vivendi, especially now that Half Life has gone away.

Kounji
Kounji

Its just going to be vivendi now

blackIceJoe
blackIceJoe

THats neat to hear I wonder what it will now be.