Valve piping music, video into Steam?

Source: An interview with Valve marketing VP Doug Lombardi, conducted by Tom's Games. What we heard: 2007 was a watershed year for Kirkland, Washington-based Valve Corporation. Aside from winning awards with one of the highest-rated games of the year in The Orange Box, the publisher opened the...

by

Source: An interview with Valve marketing VP Doug Lombardi, conducted by Tom's Games.

What we heard: 2007 was a watershed year for Kirkland, Washington-based Valve Corporation. Aside from winning awards with one of the highest-rated games of the year in The Orange Box, the publisher opened the floodgates on its online content distribution Steam. Among the achievements for Valve during the year, the developer signed on a number of top-tier publishers, including Rockstar and Capcom; revamped its community portal; purchased Left 4 Dead developer Turtle Rock Studios; and altruistically released as freeware its suite of publishing tools, Steamworks.

The gaming industry sufficiently conquered, Valve may now be turning its glittering eyes to the music and film industries. In an interview with Tom's Games during this year's Game Developers Conference, Valve's marketing head Doug Lombardi indicated as such in response to what the developer has in store for Steam in the coming year.

"We're looking at more casual games and international games," said Lombardi. "And we're also looking at other types of content like video and music. We're definitely having those conversations and meetings, and we're reaching out to folks with other types of digital entertainment. I think before the end of the year, you'll probably see some pilot programs with other digital entertainment on Steam."

The idea of music and films being digitally distributed online is hardly a new concept, with major players such as iTunes and Netflix dominating their respective fields. Inroads have also been established linking the gaming industry with Hollywood. Namely, Microsoft has signed major Hollywood studios such as Paramount, Warner Bros., MGM, Disney, and many others to distribute their content through the Xbox Live Video Marketplace.

So what could Valve bring to the table? An all-in-one service, for starters. Also, the addition of films and music would significantly expand the developer's reach into mainstream audiences. This, coupled with Steam's more causal-friendly content such as PopCap's Peggle, would make the service ideal for the influx of nontraditional gamers brought into the fold by Nintendo's success with the Wii and DS as well as the growing popularity of online casual games.

The official story: "We don't have any specific announcements to share on this front yet, but we should have a few coming soon."--Doug Lombardi, responding to GameSpot's request for comment.

Bogus or not bogus?: Bogus that Valve has announced any deals to bring music and video to Steam. Not bogus that the company is up to something...

Discussion

40 comments
i_got_you60
i_got_you60

atleast we dont have to pay for a gold acc to play on steam go vavle and where the hell is hl2 ep 3 i thought it was supposed to be out in 6 months and still no news of it lol

maddog619
maddog619

yea "zoe265" every time you make an xobx live account you creat an EA one. Also don't forget the 360 supports IPTV!

HOMIE_G64
HOMIE_G64

Steam = wins. I don't get how people don't see that.

Citan76
Citan76

Steam is great and really convenient. I probably wouldn't have played Hitman Blood Money had I not purchased it off of steam. I'm also thinking about getting audiosurf considering it is only $10. My hope is that more and more older no longer available or hard to find games are sold on there. Also more independent games would be good too. Although I do worry about clutter I am sure music and video will have their own dedicated store sections. My hope is that more developers release their games through steam and it becomes a big business.

aragorn_bleh
aragorn_bleh

Well Steam, you should try to fix some of your bugs before trying to go further again 9_9

zoe256
zoe256

Steam are sneaky, everyone thinks that Microsoft and EA are the ones trying to take over the gaming world...when really it's going to be Steam, they'll be quick like a ninja and no one will even notice!

Wula_
Wula_

Steam is just like what Microsoft is doing with Xbox Live. Except they aren't forcing us to pay to play online and use its service. Which makes Steam alot better then Xbox Live already. Hopefully more people then us gamers will see this and use the service more in the future.

Jd1680a
Jd1680a

Direct2drive does the same thing with on their site. The possibility for Valve do the same thing is likely.

Adam_the_Nerd
Adam_the_Nerd

Steam is fantastic. Good deals, great service, and always improving. Bravo! And wouldn't (possible) streaming music be awesome while playing?

Eko_Eko_Azarak
Eko_Eko_Azarak

Steam is pretty awesome and I'm glad Valve is doing awesome. However, I really hope this doesn't make them take any longer on Portal 2 and HL2:E3.

Flimsyfishy
Flimsyfishy

That will be a very interesting move by Valve. They have a bunch of nice titles out on Steam, and it grows even more. It's already the prime free online gaming application. With that being said, i see this still staying free. I don't believe that valve will be charging people money to have steam. The game companies that get their games downloaded for full price on steam actually will end up giving Valve a piece of the earnings for those games. If they add music and movies, they will turn an even higher profit.

Bowser05
Bowser05

If Steam is the future of PC gaming, then the future must have already begun.

SrTVBR
SrTVBR

Every day has something new on Steam, this is great for the gamers. This idea of music is good. I think in the future we gonna buy a house, cars, boat on steam. LOL

DukeEdwardI
DukeEdwardI

sure, steam may slow things down a bit, but i LOVE how it's all in one place. to an organization freak, steam is a dream come true. keep it up valve!

snoopy248
snoopy248

I have no idea what you're talking about... They aren't copying anything from Live. (@ Killer2401)

frankfurter209
frankfurter209

Steam blows XBL and PSN completely out of the water.

wordoffantasy
wordoffantasy

Steam certainly has its moments, however I'm an 'old school' type of gamer and I must say that I like to physically own a game, movie and/or music cd. Unless the price for digital version of product goes down considerably compare to the actual retail version I'll stick to my old ways. Still, in its way I'll agree that Steam is on top of its game.

ManDope
ManDope

steam is like the best online service out there.... its way better than xbl or psn..... steam juss owns too hard...

Virus214
Virus214

half life movie ftw ?? lol

DJ_Quack_Quack
DJ_Quack_Quack

Lets just hope steam won't be like Crytek kicking our computers' ass by developing a super computer graphic engine on their games. Keep the requirement low, please. Steam owns.

Sub-Zero_SUCKS
Sub-Zero_SUCKS

Oh no! Something like this would just shatter the "solid" GFW service

Pete5506
Pete5506

I don't like steam but seeing how they are getting big, I better get use to it

Soldaten027
Soldaten027

I sure as hell hope that this happens. I'm getting sick of iTunes selling mediocre ipod games and Gametap putting out nothing but games. Valve would become a big contender in the online marketplace if they implemented this system. And coupled with their Steamtools, an online marketplace would be a great place for aspiring game desginers to get a head start!

Acurev
Acurev

If Valve is going to lame low-grade "flash" type games and music and movies its going to be WAY to cluttered. Id rather Steam be just Valves AAA titles and not all this value-oriented "casual" games.... Too much going on here Valve....

ColdfireTrilogy
ColdfireTrilogy

I just hope this doesn't impact the great service we are getting right now. If this becomes payware and has stupid fees like the Live service .... oh man what a dark day for steam gaming we will see.

Tremere1
Tremere1

Just not that Hollywood tiiiiit again. Please keep Steam for games. Make a similar service for movies and music,

Canitbe
Canitbe

[quote]Steam is great, but you dont think they're coping a little too much from live?[/quote] I don't see them copying much of anything, they're improving a dedicated service that in all fairness, has been around before live was even a twinkle in microsoft's eye.

Killer2401
Killer2401

Steam is great, but you dont think they're coping a little too much from live?

Canitbe
Canitbe

I've been using steam since it first went live and it definitely has imroved tremendously. For awhile, I quit using it due to it's seriously buggy interface,horribly atrocious error's, and bad download speeds. However, over the past couple years it's definitely improved to the point that I pretty much do most if not all, of my game shopping there. The possibilty of them adding additional entertainment such as Movies,TV shows, and smaller international games is definitely a welcome addition.

teirdome
teirdome

I'm waiting for M$ to buy out Steam and integrate it into Live. You know it's going to happen, M$ can't let something good like this thrive on its own.

Homes225
Homes225

I wouldn't be surprised. Steam is getting better and better each day. Down with GFW?

xcollector
xcollector

I guess people who are into steam may like having a larger selection of media. I could care less though because I'm not into DRM in any shape or form because they're all proprietary.

michirican123
michirican123

I love how steam and valve is always striving to make their experience better and this would just blow every other online-game-distributor out of the water (not that steam wasn't already doing that)

Magrino
Magrino

Source: An interview with Valve marketing VP Doug Lombardi, conducted by Tom's Games.

What we heard: 2007 was a watershed year for Kirkland, Washington-based Valve Corporation. Aside from winning awards with one of the highest-rated games of the year in The Orange Box, the publisher opened the floodgates on its online content distribution Steam. Among the achievements for Valve during the year, the developer signed on a number of top-tier publishers, including Rockstar and Capcom; revamped its community portal; purchased Left 4 Dead developer Turtle Rock Studios; and altruistically released as freeware its suite of publishing tools, Steamworks.

The gaming industry sufficiently conquered, Valve may now be turning its glittering eyes to the music and film industries. In an interview with Tom's Games during this year's Game Developers Conference, Valve's marketing head Doug Lombardi indicated as such in response to what the developer has in store for Steam in the coming year.

"We're looking at more casual games and international games," said Lombardi. "And we're also looking at other types of content like video and music. We're definitely having those conversations and meetings, and we're reaching out to folks with other types of digital entertainment. I think before the end of the year, you'll probably see some pilot programs with other digital entertainment on Steam."

The idea of music and films being digitally distributed online is hardly a new concept, with major players such as iTunes and Netflix dominating their respective fields. Inroads have also been established linking the gaming industry with Hollywood. Namely, Microsoft has signed major Hollywood studios such as Paramount, Warner Bros., MGM, Disney, and many others to distribute their content through the Xbox Live Video Marketplace.

So what could Valve bring to the table? An all-in-one service, for starters. Also, the addition of films and music would significantly expand the developer's reach into mainstream audiences. This, coupled with Steam's more causal-friendly content such as PopCap's Peggle, would make the service ideal for the influx of nontraditional gamers brought into the fold by Nintendo's success with the Wii and DS as well as the growing popularity of online casual games.

The official story: "We don't have any specific announcements to share on this front yet, but we should have a few coming soon."--Doug Lombardi, responding to GameSpot's request for comment.

Bogus or not bogus?: Bogus that Valve has announced any deals to bring music and video to Steam. Not bogus that the company is up to something...