UK retailer expecting Xbox One to outsell PS4

Head technology buyer for John Lewis chain of department stores gives advantage to Microsoft's console this holiday season.

United Kingdom retailer John Lewis is expecting greater interest in the Xbox One than the PlayStation 4 this holiday season. Head technology buyer for the department store chain Jonathan Marsh told TrustedReviews (via GamesIndustry International) that Microsoft has the advantage and its console will outsell the PS4.

"We are expecting more interest in the Xbox One," Marsh said. "We are stocking both the PS4 and the Xbox One, but if we were to back one, we are thinking that Xbox One will appeal a bit more to our customers in terms of the experience it creates."

"If we had to edge one I would favor the Xbox One," he added.

The Xbox One may have a higher price tag than the PS4 ($500 vs. $400), but Marsh said the Xbox One's launch lineup and online platform will set it apart from the PS4.

Marsh is not alone in his prediction that the Xbox One outperforming the PS4 this year. Robert W. Baird analyst Colin Sebastian said in July that Microsoft's console could outship the PS4 by a 3:1 ratio at launch.

On the other side, a report from the International Data Corporation this month concluded that the PS4 would outsell the Xbox One due to a "variety of factors" but most directly its lower price point relative to the Xbox One.

The PS4 launches on November 15 in North America, with the Xbox One following on November 22.

Written By

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.

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Discussion

1289 comments
neropx
neropx

have you seen the types of people who shop at john lewis though? lol! it's a pretty expensive store. It's pretty obvious people who would pick up a console at john lewis are not gamers, mostly parents who have no clue what they are buying and just assuming the xbox one is better because it's more expensive

idk95
idk95

Well interesting but this doesn't make me anymore excited for an Xbox. Microsoft is a snake waiting for gamers to turn their backs so it can strike, with tons of restrictions on their console. They tried it with the xbox one but it was noticed this time around thankfully. I just don't believe that they have the gamers best interest at heart. Sony on the other hand needs to cut more deals with third party developers but I feel like Sony will do what it believes gamers want. Sony screwed up at the beginning of last generation but learned from their mistakes and made a complete 360 "no pun intended." Now Microsoft will screw up by being more expensive and just less attractive because of their sneakiness.

farcorners
farcorners

uncertain how the masses will react to the new two. Die hard gamers have until now mostly played on the X360, but the many errors Microsoft made effect that sort of gamer more than casual gamers. Very difficult to call the race, out of the box. Pun intended.

Zeus
Zeus

Wow, talk about being out of touch...  I hope some idiots will lose their jobs over not doing any actual research into consumer demand and fronting the XBone as a result.

Findy37564
Findy37564

"We are expecting more interest in the Xbox One," Marsh said

well prepare to get your heart broken~

ed6565
ed6565

It'll be interesting to see how both consoles turn out in the long run, especially now that valve has made their move.

Depresso
Depresso

Frankly I like them both but to my mind the Xbox One is the most innovative of the two with the best Online experience. The PS4 though has a killer appeal in the cheaper price so it's a tough call. Long term having Kinect from day one will make a big difference in the support stakes but money is money and right now there's not a lot of that around so...

bryjoered2007
bryjoered2007

It probably will, I'm a playstation guy ,always have been, and just like me there are xbox guys on the other side. Most people I know have xbox, period, in the U.S. The xbox has a huge following, mostly caused by the PS3 taking an entire extra year to come out, and the online component being flat out better. It's going to be really hard for playstation to catch up and the only way to do this is through great game lineups.

TigusVidiks
TigusVidiks

They don't release in the same day, so a comparison would have to be relative. First month sales?

amdreallyfast
amdreallyfast

In other news, the rest of the world moved on without noticing, while generation X continued to refer to both as "a new Nintendo".

TacticalTimbo
TacticalTimbo

Basically parents will be magnetically drawn to the cheapest system, therefore tweens around the world are swearing an allegiance to the PS4.

meanwhile, those that aren't poor, or going cap in hand to mummy, they're happy to stare straight into the light of truth that is Xbox One.

Think about it, the PS3 got destroyed this gen, woeful lack of first party titles, an architecture that was so convoluted, that third-party titles invariably looked worse on PS3, horrible XMB interface and vastly inferior controller.

There were moments of excellence, chiefly the Uncharted series, and Last of Us, but for the main part PS3 lagged behind...

Best thing is, I can afford all the consoles, I've got a PS3, 360 and Wii, this allows me to be frank and honest with my opinion; I don't have to get all partizan for inexplicable reasons. I've already got the Wii U, and well, the less said there, the better... go job I only ended up paying £99 for it!

I will no doubt end up having a PS4 and Xbox One, but  I like to base my expectations on previous experience, thus the 360's triumphs lead me in only one direction...


Algearond
Algearond

So, the majority of industry people releasing opinions think the X1 will be the superior system, except for the one solely due to the price point of the PS4? The comments from the Sony fan boi's should be reach.

Nforspeed
Nforspeed

He maybe right for his "store". But I can't help but feel he was paid a little extra to say that. In end does not matter much to me, I want them both.

Securator
Securator

Wow these John Lewis people are suddenly famous, just on the account of a really far fetched assumption on their part.

At least International Data Corporation knows their shit. I mean price is a major point when it comes down to well...anything really.

dmastor
dmastor

Unti i see a picture side by side of Xbox one and PS4 and the PS4 blows away the X1 to me the X1 is better due to kinect and internet. If it's like ps3 and 360 which look the same and games play the same I won't care. 

g-man_III
g-man_III

we'll see what the numbers say Jan1st

Merkasaw
Merkasaw

I've never taken John Lewis seriously when it comes to technology. Their homeware is nice, though.

Crossel777
Crossel777

Lol John Lewis...  Can't remember the last time I shopped there.  

VintAge68
VintAge68

This seems but more wishful thinking than well-founded sales prognostics...

the22for4
the22for4

John Lewis Go home your Drunk.
...

pedrote
pedrote

"UK retailer expecting Xbox One to outsell PS4... in a parallel universe."

PlatinumPaladin
PlatinumPaladin

That makes sense. John Lewis customers have money to burn and don't know shit. They'll just see the price tag and assume it's better. 

orangepeel1972
orangepeel1972

If some jump up little twonk in a suit from John Lewis said that then it must be true.

I mean, John Lewis. Who the fudge are John Lewis?

redskinStu
redskinStu

I just have one thing to say, I wish everyone would stop talking about this "Xbox One," whatever that is, and get back to that Xbone. I want to know more about that.

slfite
slfite

After the incredible failure rate of the early Xbox, you'd thing people would be leery of early adoption when it come to the Xbox.

trffinal
trffinal

what  John Lewis  says is he has get f*** by Microsoft and get Money from Microsoft only to says this go to hell  John Lewis  i will never buy a spybox from microsoft

btbrotherton
btbrotherton

Will people get over their insane devotions to meaningless names and labels and just realize both consoles have many advantages. I would bet two years down the line PS4 will have the better game line up, but for the foreseeable future you can't question XB1's supremacy as far as games goes.

Baconstrip78
Baconstrip78

He may be right, but I wouldn't take much stock in what some suit working for a retail chain has to say about the products he selects to sell in his stores.  I work IT for a major sporting goods retailer.  I stood next to the the senior VP of fishing tackle procurement as he marveled at the grand opening sales figures of our flagship outdoor store and commented that he couldn't believe the right handed special edition baitcasting reel they bought wasn't selling more than the left handed.  They had purchased rights to left at a 2:1 ratio but lefts were outselling rights by nearly a 3:1.  Clearly he doesn't fish because if he did, he would have realized that right handed people typically cast with the right hand and reel with their left.  He simply assumed right handed retrieve meant it was for right handed people.

This guy in the article, like the VP in my example, could just be your typical Ivy League know-nothing manager.

arthurmclean
arthurmclean

@ed6565 how do you think that valve's steam machine would affect anything?

Horndawgie
Horndawgie

@the22for4 And you're not too bright. I suggest refraining from any further comments because you only make yourself look ignorant. John Lewis is the name of the department store. Head tech buyer has an educated guess to make, and data suggesting what their clients like. You have absolutely nothing but ignorance. 

LancerVI
LancerVI

@Ayebang What you've just said is one of the most insanely idiotic things I have ever read. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this thread is now dumber for having read it. I award you no likes, and may God have mercy on your soul.

dmastor
dmastor

@slfite The issue is if you had one that failed MS fixed it for free and gave you a new game. So people don't care really as long as they fix it and get free stuff 

dmastor
dmastor

@btbrotherton You do know people are not getting the xbox one just for games. This is what Sony fans are missing. 

RighteousNixon
RighteousNixon

@Baconstrip78 Or he could very well be an intelligent person with a very keen understanding of the business. Considering we know next to nothing about him, labeling him one way or the other is pretty much pointless.

ed6565
ed6565

well lets say in 5 years valves box has seen several incremental upgrades, while the home consoles havent changed. I'm curious to see if this would increase interest in steam/valve. you could be right though, and nothing could change, just thinking out loud.

Ayebang
Ayebang

@LancerVI @Ayebang You are not a dude really.

However, what you said was pointless and too general.

Give me more specific and tell me exactly what it was not true.

Can you do that ?