LOS ANGELES--THQ kicked off the Electronic Entertainment Expo with the news that UFC Undisputed 2010 hadn't been selling as well as expected. The publisher isn't letting that undermine its plans for the mixed martial arts franchise, as today it announced a new UFC title in an E3 analysts meeting.
Set for release January 1, 2011, UFC Trainer will be a more combative take on the fitness genre than the likes of Wii Fit or EA Sports Active. The game will be released for the Xbox 360 Kinect, the PlayStation 3 Move, and the Wii. THQ's executive vice president of core gaming, Danny Bilson, apologized to analysts for the game's absence from THQ's E3 presence, but said the publisher doesn't want to show it off until it's the best training game on the market.
"We want this thing tuned to perfection without lag," Bilson said. "And I'm not going to ship it until it's the coolest fighting thing in the world."
This is the second straight year THQ has chosen to announce a New Year's Day release while at E3. Last year, the publisher committed to launching its Xbox 360 and PlayStation 3 action adventure game Darksiders on January 1. However, the publisher couldn't quite keep to that schedule, and the game slipped to January 5.