uDraw sales 'supply constrained'

THQ ups Wii drawing tablet sales expectations to 1.3 million units through March, plans four to five new games for peripheral next year, considers licensing the hardware to other publishers.

While Nintendo is coping with a slowdown in system sales, one of its third-party partners has found itself facing the same problem the Wii did for years after its debut. Speaking at UBS's 38th Annual Media and Communications Conference this week, THQ executive vice president and CFO Paul Pucino said that sales of the uDraw tablet for the Wii are currently "supply constrained."

THQ paints a pretty picture of uDraw's potential.

Pucino said the company was so encouraged by initial sales of its uDraw tablet that it raised expectations on the unit to 1.3 million sold through March, with half of those accounted for by the end of this year. Previously, the publisher had expected to sell only 1 million units through March.

The uDraw launched in North America on November 14 for $69.99. The tablet came packed in with the uDraw Studio art utility and was released alongside two compatible $30 titles: Pictionary and Dood's Big Adventure. Pucino said that during THQ's next fiscal year (beginning April 2011), the company plans to release four or five new titles, including one starring SpongeBob SquarePants.

However, gamers may wind up with more uDraw games than that. If the tablet turns out to be a big hit, Pucino said THQ might be able to license out the ability to make games for it. In addition to possible royalties, that would benefit THQ in boosting sales of the tablet itself, which Pucino called a piece of hardware that generates "software-type" profit margins.

For more on uDraw, check out GameSpot's previous coverage.

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Discussion

26 comments
KuRf
KuRf

a great invention...I wonder if they can make it to work with RTS type games...that would be cool on consoles...and PC

blakeney
blakeney

@jnjreams76 It will be less fun now, you didnt know i had this account did you! thanks dad! :P

Gamingclone
Gamingclone

Why are people like the uDraw thing is pointless, so what if it currently only has 2 games. Like the article said, if it is a success you can expect more games for it.

AlphaCommando
AlphaCommando

You'd like to think that there'd be more than 1 or 2 games for a $70 peripheral.

hotdiddykong
hotdiddykong

Trauma Center, Mario paint, Drawn to Life, Wii can make great use of these games with the uDraw

jnjreams76
jnjreams76

my daughter has one of these wrapped up under the tree right now, gonna be a fun Christmas morning :)

mariokart64fan
mariokart64fan

in fact head over to vg chartz they have a full ru n down ofyrly sales and it shows its flat, meaning from jan -nov so far they areeven with last year i dont call that slow sales i call that susatain sales the others have just increased ude to various things like slim 360 etc thatll die out and wii will beback on top

mariokart64fan
mariokart64fan

coping with wii slow sales haha ya right i hardly call 1 ,2 million slow sales, and meh what is u draw somthing i got on my dsfor free lol , pictochat rotflol

salvucci91
salvucci91

who's the cool kid who thumbs' downed everybody? and this thing is going to be a blast!

Flint247
Flint247

I want to see a game where you can make animations with this accessory. (unless there is one?)

ChiefFreeman
ChiefFreeman

I want to get this. I saw a New York artist using it on YouTube, and it has some impressive things you can do for a cheap price.

super600
super600

I'm happy this is succeding. I hope THQ uses this for good reasons in the future.

Euaggelistes
Euaggelistes

Not sure where the supply is constrained at, these things are everywhere where I live.

elbert_b_23
elbert_b_23

udraw has a lot of potential i hope thq fully uses it

MissObvious
MissObvious

This actually looks pretty cool...too bad it's third-party, so they're probably not going to make a new Mario Paint to work with it. :( Mario Paint was awesome, it was so disappointing they never released that one for the N64 in the US, even though looking at it now it seems pretty ridiculous since it needed the Disk Drive and was still sold as a bunch of separate games. Anyway, I've been hoping for a new Mario Paint game since the Wii came out. I'm ready to swat some more flies! :P

KBFloYd
KBFloYd

@yomigaeru check mii out channel has thousands of miis to choose from...spend some time there.. its awesome

Yomigaeru
Yomigaeru

Nintendo should jump on this and allow us to draw our own Avatars in a future system update. I'm tried of the same on Mii options, so adding this as an alternative could be just what the doctor ordered.

feryl06
feryl06

I can't find it in stores! :(

Heshertonfist
Heshertonfist

@SolidTy A new Mario Paint would be awesome.

standarddamage
standarddamage

Imagine the possibilities for a game like Trauma Center.

Toysoldier34
Toysoldier34

Uhgg.... Count Me out. I will catch the new Zelda and maybe a few others, but for the most part my Wii sits untouched.

zequex
zequex

@SolidTy ...and even more awesome than EVER!

jedinortd_basic
jedinortd_basic

I work in retail and I've sold a ton of these. I didn't know it even existed until a shopper asked for it lol

FallenOneX
FallenOneX

I plan on getting one. Yes, It's primarily for my 5 year old, but I plan to fool around with it myself.

zequex
zequex

I remember playing Mario Paint on my cousin's SNES and being fascinated by the possibilities. This opens the door to so much more than simply drawing. This is a whole new way to play console games! Stylus style like the DS. I use a Wacom tablet professionally and there are still so many people who have never heard of graphics tablets. Even more people who have never tried one. This is a great way to introduce pen interfacing to the masses. That and it looks like a lot of fun. :D

brandon2802
brandon2802

I didn't know anyone was buying this. But if they make quality games all the power to them.