Ubisoft: We'd be stupid not to release Assassin's Creed every year

Ubisoft also plans to support the PS3 and Xbox 360 for many more years.

Ubisoft plans to support the PlayStation 3 and Xbox 360 for many more years and to keep releasing Assassin’s Creed games annually.

“We are able to offer people a new Assassin’s Creed every year because they want Assassin’s Creed every year,” Ubisoft vice president of creative Lionel Raynaud told Edge. “As long as this is true we would be very stupid to not satisfy this need, but it puts a lot of pressure on us to create something that will never disappoint.”

Raynaud also said that Ubisoft will keep supporting the PS3 and Xbox 360 because of the many people still playing those consoles, but that this will not hold back Xbox One and PlayStation 4 versions of its games.

“If you decide that new gen is lead for all of your games, then you have no restrictions at all – you’re just saying that the other generation will maybe not be able to have everything but still be a better game than we’re used to having on this generation,” he said. “We never made choices on Assassin’s Creed or Watch Dogs where because we have this other generation we couldn’t put something in the game. It would be a very bad call from a company and brand perspective.”

Last week Ubisoft revealed Assassin’s Creed Unity, which will release only on Xbox One, PS4, and PC. Earlier this week, we heard that the other Assassin’s Creed coming out this fall is Assassin’s Creed Comet, and that it will launch on Xbox 360 and PS3.

Ubisoft’s Watch Dogs launches May 27 for PlayStation 3, PlayStation 4, Xbox 360, Xbox One, and PC. The Wii U version is coming sometime later.

Emanuel Maiberg is a freelance writer. You can follow him on Twitter @emanuelmaiberg and Google+.
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Emanuel Maiberg is a freelance writer in search of the Citizen Kane of burritos.

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Discussion

311 comments
DemocraticTroll
DemocraticTroll

I don't remember the gamers that you claim to listen to saying " oh you know what? we want AC every damn year :D i love milk!, thank you for ruining one of my top 3 fav franchises ever! this game should have ended with Ezio goddammit!

Frosty192
Frosty192

I don't think I have heard anyone that wants a new AC every year.... The quality of these games has been declining since the Ezio saga ended.

godhand1942
godhand1942

Translation from business speak: "It would be stupid not to suck the money dry out of this cash cow. Who cares about brand fatigue and poor quality games! $$__$$"


(AC4 was better for everything non-assassin. The assassination parts were awful.) 

Almitri
Almitri

Dude.. Don't just focus on AC... get me Farcry 4~! it's been 2 years since the last release!!

tightwad34
tightwad34

Well, you would be even more stupid to not realize it's getting very stale. I guess the feedback they get is only the feedback they want to hear. There are a whole lot of us who are going to at least give the series a break for at least a couple of years. It really sucks when money is the driving factor, but I guess that's the case 99.9% of the time with any business.

bbq_R0ADK1LL
bbq_R0ADK1LL

Climbing things & bad stealth mechanics are getting old. C'mon, at least 2 years between releases.

AyatollaofRnR
AyatollaofRnR

I like AC, but find it hard to keep pace with yearly releases. Especially since they are time sinks.


I'm still not finished AC3 (not sure If i will), but keen to play AC Black Flag and Unity.

grenadehh
grenadehh

Ubi I still had respect for you. Though I surely intend to buy Unity, I really wish you had not said this.

RyogaRod
RyogaRod

I'm looking forward to AC Unity. I think they are not going to produce 9+ games every year, but they will get a few really great gems as long as the series continues. AC is awesome, keep them coming.

Vodoo
Vodoo

These big companies don't seem to understand that they're gonna burn out the franchise by releasing so many games. Now AC has TWO console games this year! That's a bit much Ubi. They're obviously taking advantage of both generations by releasing different games on each, hoping that gamers will buy both. It's a smart business idea, but it's just gonna ruin the series that much quicker.

Need I mention Guitar Hero?

bigimpact21
bigimpact21

You can't compare AC1 to AC4 and tell me that it's the same sh**

bigimpact21
bigimpact21

I got back into Assassins Creed when 3 came out. Stopped playing after 2..by that time I was thinking what some are thinking now "same shit every year" 3 was  refreshing and Black Flag was even better!

HowlPendragon
HowlPendragon

As long as the locations and activities are fun I guess.

Cause they damn sure haven't made me care about the story line at all, so that's obviously out the window

Albaficas
Albaficas

ac4 was awesome after the crappy 3


what im fear is that ac unity will be like ac3

was more a hack n slash than a assassin game

Aengelus
Aengelus

Why settle for yearly releases? I say you give us monthly releases! Who cares right? As long as their good it doesn't matter. Every game can just be named after its location. Assassin's Creed: Detroit, Assassin's Creed: Ontario, Assassin's Creed: Moscow, Assassin's Creed: The Suburbs. Screw story, I want the same game every month in a different location. When they run out of places the game can just go to space. There's nothing like zero gravity parkour!

anarky23
anarky23

No you need to spend more time working on the games instead of shoving them out every year. AC4 was good but they shouldn't push their luck.

esubs
esubs

Although most would argue, including myself, that putting out annual games will cause decreasingly innovative and rushed titles, I'm willing to give this new one a shot because Black Flag was an incredible game aside from straying away from the whole Assassin element but I never really cared for the story in the first place. Anyways this new one looks like it's heading towards the original vibe of the series, not to mention the transition from AC3 to black flag had a lot to do with Ubisoft actually paying attention to gamers reactions unlike Activision/Infinity Ward with CoD.

OGKNav
OGKNav

Is it APR 1st already?

bigcr47
bigcr47

Call of Duty does it right? And that series has "groundbreaking and ambitious" changes every year releasing better and better installments each time right?! Why don't we cash in? 


/sarcasm

crazeon
crazeon

Just get rid of eavesdropping missions.

Dexyu
Dexyu

severe punking aaahh make it stop!!! I want to watch thiss!!!

kryotech
kryotech

Assassin's Creed was good for the first three games (I'm willing to include Brotherhood, although others may disagree), but after that, the series went downhill. AC3 was pretty useless, in my opinion, mainly cause it lost a lot of the open world setting. Black Flag I never played, mainly cause I didn't like the setting (pirates aren't really very interesting to me, and the setting wasn't too far off from AC3's setting again). I was really hoping for a different setting for the new AC, but it's set in the French Revolution, which is in many ways, similar to the American Revolution setting (it's roughly around the same time period mainly). Changing the location does not really help, as we are looking at a relatively similar atmosphere as in AC3. If they want to do a yearly release, that's fine, but what I'm getting annoyed with is the repetitive nature of the game. It's not that the gameplay needs a major revision necessarily, but Ubisoft is taking a safer approach with their settings for the game. It's unfortunate though, cause I really enjoyed the first three AC games.

LordCrash88
LordCrash88

Hit list of pointless arguments:

1) Too little innovation
2) Franchise milking
3) Gameplay doesn't change
4) Yearly AC = CoD

Everyone stating one or more of the above arguments doesn't have a single clue about game design and/or what AC is all about, sorry. It's like copy and point some famous accusations seen on the internet without understanding a single bit what they all mean. Most of them are sadly based on the attitude that the own oversaturation or disliking must be true for everyone and therefore you need an argument why everyone liking the games and the franchise is just wrong. People using these arguments don't even think about why other people play these games or what makes them special.

So guys, please stop to pretend that your own opinion was universial. Some people like the games, some people don't. That's fine. There is no point here to pretend that you knew it better than everyone else and that everyone had to hate these games because of the pointless arguments above...

redman919
redman919

Yearly release of a bug infested franchise...yay¬

Torquille
Torquille

I am not so sure. I loved AC originally, but because exactly because of neverending annual storm of sequels, I lost interest in the series totally, and stopped both buying and playing it... If the sequels would be coming out every two or three years, I would probably still buy the new games and play all of them, even if the total number of games after the years would be the same.

playmynutz
playmynutz

i buy assassins creed for the story

RyogaRod
RyogaRod

@bigimpact21 AC Brotherhood is one of the best ALL TIME AC games. You should check that one out.


Vodoo
Vodoo

You missed out if you thought 3 was refreshing. It was by far the worst game in the entire series. You should go back and play the ones you skipped when you're ready.

grenadehh
grenadehh

@esubs  So like everyone else you had no business playing the game because it wasn't actually what you were looking for.

tduhon07
tduhon07

@kryotech Probably shouldn't pass judgement on the series until you play the latest installment.


AC Black Flag was the best game in the series since AC2.

Thanatos2k
Thanatos2k

@LordCrash88 But they're all accurate.  ESPECIALLY regarding the last two AC2 games which had barely any changes and were as milky as you can get.

jayd02
jayd02

@LordCrash88  Looks like you like the series and you're fine with the yearly release of Assassin's creed.   Although I have to say that "franchise milking, and the yearly release will make it become a COD like problem.


I'm not just saying this because I believe this is what everyone else thinks.


I love Ubisoft.  They are one of my favorite companies but by releasing an Assassin's Creed game every year they will start to milk the franchise.  Just so you know, I do know what milking means.  They know people like the series which is why they are doing this.  They know if they keep releasing games they will keep getting money.  Ubisoft listens to their fans and we know this because of how they cut Desmond out of Black Flag.  They saw how we didn't like Desmond and they cut him from the series.  They know we love the game and so they want to keep giving us games.  This is nice and all but the game gets old very quickly.  Lets think for a second.  What if COD wasn't released every year?  The game might not be seen as it is today by the gaming community.  The improvements from game to might be more significant and if they weren't they would still be looked upon more greatly because of the break in time from title to title.   


They want to give the fans what they want and to Ubisoft that is a yearly release which I disagree with.  I'm not sure if you read my comment before but to me this is over saturation.  I got sick of COD because it was released every year with little to no improvements.  I'm not saying this will happen to Assassin's Creed but after awhile it doesn't excite me when I hear the name.  Look at GTAV.  They took some time off and then slowly started advertising and then had a huge release.  If the game gets this kind of treatment they will keep fan base strong and keep getting just as much money.  They could even go about it like they did Watch Dogs.  Show it off every now and then and then have a huge release.  This yearly release thing is just dumb to me.  Hearing another COD is being released is nothing new; hearing another Madden or Fifa, or any other yearly released game is just whatever to me.


I love the series and I want to play Black Flag.  I loved 3 for its story but not its gameplay; it was over simplified and lost appeal after I found this out. ( Did like playing that chess game though, that was fun lol)  I'm no saying these things because this is what everyone else thinks.  I'm saying it because of selling patterns of other games in the industry and my personal preferences of games. 

ipawk
ipawk

@LordCrash88  Completely agree. People just see what everyone else thinks and decides to dislike all of the games just because of everyone else. If you truly hate the game, you don't need to play it, but some people enjoy it. I've enjoyed every game so far and am glad they continue to make them. It's pretty hard to make games and Ubisoft tend to make some good titles.

crazeon
crazeon

@redman919 I never really had a problem with bugs in any of these games.

livinlifeman
livinlifeman

@Torquille  That literally makes zero sense. So because they release them yearly you won't bother to play them, but if they released the same game just every other year you would? That is a special kind of dumb and leads me to believe that you are one of the sheeple like so many other commentors here just going with the "popular" opinion of that they are released too often. I love these games and i don't feel that much has been compromised being released yearly, but then again i also follow my own opinions unlike most of the people commenting on this like you.

grenadehh
grenadehh

@Vodoo  That's your opinion, not the consensus. People who bitch and cry about AC3 are a minority.The fact is it was a great next step from the Ezio trilogy.

kryotech
kryotech

@tduhon07 @kryotech  I might play it, I've heard a lot of good things about it. Like I said, the setting of pirates kind of puts me off though.

LordCrash88
LordCrash88

@Thanatos2k @LordCrash88  They're not, not at all.

3) Gameplay doesn't change

That's not an accusation or critique after all. Though there are people who think it is (in the same kind of thinking that being not innovative is a valid critique). Offering basically the same gameplay with each sequel means staying true to the series. It's one of the parts many people like so there is no need to change it. Take sports, for example football or soccer. The game doesn't change (much) but people still love to play it a lot, no matter if in real life or virtually. It's just a compelling experience, it's a kind of gameplay people can't get enough of. Same is true for AC. Many people don't want big innovations in gameplay here because they already like what they get. Sure, there is always place for improvements, but that's true for everything. Following that logic of "Gameplay doesn't change = bad" then each and every genre of video games is flawed by design. Each and every FPS is almost the same, only looking at gameplay. Same is true for platformers, sports games, tacitcal RPGs, third person RPGs, third person shooters, or whatever genre you want. It's all the same all over again. But that's not bad by any means. It's delivering on a working principle, on something people want and like. Of course not everybody likes it and sometimes people even change their tastes over the years but that's a personal issue and not a reasonable and universally valid argument.

4) Yearly AC = CoD

Well, that's the basic failure of comparing two games of different genres with different content and focus. CoD is first and foremost a multiplayer FPS. Most people would likely agree that the core feature of a multiplayer shooter is its gameplay. Well, like with AC the basic gameplay of CoD hasn't changed much over the past few years. But on the top of that there is hardly anything really new in the CoD games. It's almost the same setting each year (current to lightly futuristic real world scenario) with almost the same weapons. Of course story isn't even important here (apart from the few people who buy CoD for the 4h SP campaign but that's not the vast majority). So why do people buy the new CoD each year? It's not because they expect a great new gameplay experience or a new story or a new setting. It's because everyone else buys the new one and all your friends only play the new one. If you can call anything at all "milking" it's that principle: just offering a few tweaks and a few new maps and selling your game full price or even way above that (with some additional maps). AC on the other hand is a SP action-adventure. Many people buy it because they want to experience the detailed historic setting and the storyline, with gameplay only a minor focus. And Ubisoft delivers on that wish with each new game on a great scale. There is no social pressure to buy a new AC each year (apart from the few people who play AC for the mulitplayer perhaps). It's just about what the games offer. Gameplay stays vastly the same but that's not a big issue as explained above. But story, characters and the setting with the complete new open-world scenario in a different time and place is a serious effort in each game and for someone who likes that kind of game imo absolutely worth the money.  That's connected to the pointless milking argument: milking means that you offer only very little and people just buy something absolutely overpriced without getting enough value with the deal. That's not the case here. Each AC game offers a huge storyline (compared to similar games) in a huge new world/setting for a "normal" price of a full game. In its genre and even above that it's content-rich. Only few games offer an even bigger approach with each new game, like for example GTA. But GTA is only ONE game among 1000. It's not fair to call out Ubisoft for milking the franchise just by comparing it to GTA. Then you could call everyone not being Rockstar some lazy fan-milkers. in reality each AC game offers more new content than most of the other games out there, no matter in which genre. That's not comparable to CoD imo.

grenadehh
grenadehh

@jayd02 @LordCrash88  I fail to see how the gameplay was oversimplified, as a person who owns every AC game and finished them all, I can testify thats a load of bullshit. They all play exactly the same.

Torquille
Torquille

@livinlifeman @Torquille  And just because I do not agree with you, it is not my opinion? Nice. That is something I would call special kind of dumb. I simply became overwhelmed by the sheer number of the games. I do not have unlimited time in the year, and want to play other games as well. And before I was able to play AC games which came out three years back, there are three new games. I simply can not keep up with the pace, and when you read all the time how story progresses far beyond the point you are able to play it at the moment, and not only that, are running away from you faster and faster, it is not anything strange that it kinda takes away your will to even try to catch it entirely. If it would be coming out every two or three years, I would be able to catch up on them in the meantime, and play them. But there are many other great games out there than AC you know, and my time is limited. If it is stretching your brain too much, that people have other things to both play and do in their life than playing AC, than I am sorry, error is not on my side :-)

koospetoors
koospetoors

@kryotech @tduhon07  Sadly that's the only good part about it though, if it wasn't for the pirate setting this would be right up there with Revelations and 3 as garbage.


But give Black Flag a try, it definitely is one of the top installments in the series.

richlockard
richlockard

@kryotech @tduhon07  It's worth a rent at least. I wasn't crazy about Pirates either, but I really enjoyed the game. I was surprised by it, not expecting much, after 3.

jayd02
jayd02

@LordCrash88  I apologize that I wasn't very clear with my statements.  I agree with what you have to say but still the yearly AC would kill it for me.  When I say that it will be COD I'm not comparing gameplay or multiplayer aspects of either game.  I am talking about how COD died out and became boring to the core gamer community.  You go to any game website and you will see more hate then love for COD.  Regardless on their position of why they hate the game what has happened is we got oversaturated with the name.  We kept getting it and we got bored.  We knew what we were going to get after a few years and the name "Call of Duty" lost its ring.  When you say, "A new Metal Gear is coming out."  People get excited.  When you say, "A new Call of Duty is coming out."  People say who cares, or duh.  Yes Assassin's Creed would be new every year but that actually can incline me to not get the game.  "Why do I need to get it this year?  The story is different from the last one so I don't need to play this one to understand next years, nor do I need to worry about it continuing from last year since it is completely new."


When I say "milk" I mean the name.  They know the name is selling so they will put the name out there and milk it.  You also can't just give "milking" such a simple definition or just let it be one thing.  You can milk just about anything in just about any way.


I wasn't very clear with the gameplay comment I made.  I love the climbing, running, and jumping of the game.  What I meant to comment about was the combat of AC3.  I don't know if they put it back to its former glory in IV so please excuse me if they did.  Although in 3 it was oversimplified and boring.  In the first games you had to time your counters but in 3 you just had to press the counter at any time and you were set.  Just hold down block and hit counter every now and then and you were golden.  This got boring quickly for me and ruined the gameplay for me in that game.  I loved almost everything else about 3 and the other games though.  The gamplay doesn't need to change, "Don't change what's not broken."  I firmly believe in this statement.


I also wasn't comparing GTA to Assassin's Creed.  I said Ubisoft needs to take the approach of Rockstar and how they handle GTA.  Even how they have been handling Watch Dogs would be preferable.  Good advertising, good release date away from other games and it will sell like hot cakes.




jayd02
jayd02

@grenadehh The combat of AC3 was laughable compared to the others.  You could take on a whole army without taking any damage because they simplified.  I realize that I wasn't very clear with that statement.