Ubisoft opens second China shop

French publisher builds on success of Shanghai studio by opening new, online-focused office in the provincial capital Chengdu.

Though Ubisoft's headquarters is located in Paris, one of its most successful internal studios is halfway across the world in China. Opened in 1996, Ubisoft Shanghai has been behind several critically acclaimed Tom Clancy titles, including Splinter Cell: Pandora Tomorrow, Splinter Cell: Double Agent, and the PS3 version of Ghost Recon Advanced Warfighter 2. The studio is also readying the real-time strategy title Tom Clancy's EndWar for release on the PC, Xbox 360, and PlayStation 3 next spring.

Ubisoft Shanghai's success has prompted Ubisoft to start up another China shop. Located in the eponymous capital of Sichuan province in the country's southwest, Ubisoft Chengdu opened its doors today under managing director Richard Tsao, former senior producer at Ubi Shanghai. Tsao and Ubisoft CEO Yves Guillemot were on hand at the studio's opening ceremony, along with several senior officials of the Chinese Communist Party.

At first, Ubisoft Chengdu will focus on the oxymoronic task of "internal outsourcing." Eventually, though, it will develop online titles for consoles, handhelds, and the PC.

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Discussion

45 comments
DavidCK
DavidCK

http://www.youtube.com/watch?v=s0kWDZfJkuU (Beijing) Anyway, China is growing exponentially, and still many of you believe that the country is a threat to the world... Believe me, people there live in peace and chinese people always want to live in peace. Compared to the US, you pretty much have no right to question the motives of the country...

DavidCK
DavidCK

To re-emphasize some points people has made, China is not a sweat shop based and third world country that pro-US based protectionist media such CNN lead you to believe...Watch this people, open your eyes: http://www.youtube.com/watch?v=KskDG1NeF68 (shanghai) By the way, did you all know that the communist party helped millions of people came out of poverty in the recent years? Did the american media publish that? The answer is no and they are trying to destroy China's economy and its people by bringing bs such as the recalls (a extremely small percentage of goods affected blown out of proportion)

DavidCK
DavidCK

@Sergsky: China is oppressive and a regime and tortures its civilians? Damn it, have you even been to the country? Go there in person for a year, come back and tell me if what the american media tells you is true. We chinese people have 5000 years of history and we live just like anywhere else. You've been way over-brainwash by CNN, tibet activists and of course falun gong practitioners...

McHenry2
McHenry2

GIF, your comment displays much judgment based on a few key facts, other matters play out too, know more about what your saying, because wars these days don't throw numbers at each other

LasTSuPremacY
LasTSuPremacY

shanghai don't let you chew gum because the ground will be filled with black dots so shanghai is a very clean place with weird rules. In china there are around 1billion they have LOW currency BECAUSE THE DAMN PLACE IS OVERPOPULATED.....if china's currency is equal to U.S's think of the money one company will make 1 game will make around 250mil or so and if they put out around 1000 games/consoles different kinds of games/consoles they will have around 50 billion dollars or so in a matter of years and plus the consoles like PS3 that is very expensive..............THAT COMPANY CAN BUY THE U.S. in just a matter of time but of course we wont sell U.S but the money is alot and i'm only estimating when a quarter of china buys 1 game 1 time.......so ya if china is same as American currency than china's economy will PWNZOR THE WORLD!!!!!!! Europe is a small continent and they are very little populated so European currency a.k.a euros is worth more than American money so you get my point.

GIF
GIF

China is a superpower, possibly the next big superpower being that the U.S. gets most of its goods made from there. Plus its population is way larger than ours so if you are talking about winning wars by throwing numbers at one another, China is going to win. I don't like it any more than anyone else but its a fact.

Sigil-otaku
Sigil-otaku

@ Sergsky: No need to pretend the chinese are the only country in the world that is evil. America is often looked at as a noble state yet they only invaded iraq to steal oil and now that the country is being torn apart no one is coming to their aid they all just seek to slowly get out. Plus what does it say about us when it's our companies that are condoning these actions by creating chinese factories like this?

DJ_Quack_Quack
DJ_Quack_Quack

uhh sergsky... Why didn't you consider the obvious fact that it cost less money to develop things in china than other places in the world. Think of the currency difference. (1 dollar US = 7 dollars China)

Sergsky
Sergsky

I am surprised that Western companies invest so much in China even though their regime is oppresive, it tortures civilians, it has concentration camps and it invades other countries. Why didn't they invest in Irak instead of declaring war? Oh wait! I know! China has nukes and Tibet doesn't have oil.

HYP3RD4SH_666
HYP3RD4SH_666

In the year 2332, two super powered game development companies do battle. Bungie International defends against the evil forces of Ubisoft.

i_got_you60
i_got_you60

[This message was deleted at the request of the original poster]

calumma
calumma

CrimsonSword88: I agree that angel investors tend to favor high tech companies as you implied, but making $9 million out of $1 million initial outlay seems too rosy of a return. It's not easy to set up companies abroad, especially in China where the legal (ex. their idea of patent, IP, or lack thereof) and business systems are drastically different from ours, and Ubisoft learned to adapt to the local environment and exploited an opportunity as their overall global strategy (cost reduction pointed out by Canitbe, differentiation pointed out by many other posters, or maybe just plain old economies of scale). You also got the idea of offshoring wrong. Offshoring takes away American jobs, not retaining it. I can understand why you'd call China a "third world country" because to some not-so-well-read individuals like you, that's what it may seem like. To me, China is the next big giant, it doesn't matter where Ubisoft bases its next studio, Chengdu, Nanjing, Jinan, shenyang, whatever, Assasins Creed is still gonna be a great game and I can never be sure how "sophisticated" you numskull really are.

darkscorcher
darkscorcher

why are they opening so many seperate buildings ?? dont they already have 5 ? why don't they make 1 large building somewhere, and just fly everyone in, like google ,or MicroSoft.,

7eight9
7eight9

hey CrimsonSword88: China isn't a third world country. I just felt the need to point that out.

azizrulez
azizrulez

good thing its not entirely focused on the wii like most developers are doing at the moment

CrimsonSword88
CrimsonSword88

Hi Canitbe: Suppose that I'm a US investor. I invested $ 1 mil in China, made 10 games, and made $ 1 mil out each of the games. so in total I makes $ 9 mil, which goes back to US because I'm a US resident. Thus its far more profitable for US to invest in developing countries, we are not taking jobs from Americans, we are only exploiting people of the third world countries in a very sophisticated way.

Canitbe
Canitbe

'sweet china is a big market this can olny be good for gaming' Nice naive remark from someone who get's an allowance. This move is for one reason and one reason only, cheap artist labor. I am in no means saying the artwork from a chinese artist is worth less then anyone else, I am just stating the economics of it. They opened this office with strict intentions of hiring artists from China and paying them less then their counterparts in Canada,France, and England. End of story

lamprey263
lamprey263

@ElectrolightSH - I didn't think anything was wrong with Double Agent, though, the games have all seemed a little less impressive as time goes on, but they're still fun

DizzInArms
DizzInArms

So, I guess End War will now involve the uprising of the Freedom-Fighting Chinese Communist Party against the "tyrannical oppresion" of the United States... ^_^ hahaha

ElectrolightSH
ElectrolightSH

Ubisoft Shanghai sucks balls, they f***ed up on Splinter Cell: Double Agent so bad it is surprising that Ubisoft is going to let them develop EndWar and considers them enough of a $uccess that they would open up another studio in China. Given the cultural differences between Asia and Western civilization I don't know why Ubisoft would have any Asian developer develop western style games to be sold in North America and Europe.

comthitnuong
comthitnuong

I think that it is a smart move by Ubisoft to get into the Chinese market while it is still young. I believe that in the future, China will be another large game market, and Ubisoft will definitely benefit from that.

deadmeat59
deadmeat59

sweet china is a big market this can olny be good for gaming

Pete5506
Pete5506

Well Ubisoft can do that since they help make such good games

yencanwasu
yencanwasu

keep up the good work and ill keep buying your games

Ranma_X_basic
Ranma_X_basic

The pretty good news for ubisoft. i wish them the best of luck in their new home. Now hurry up and bring me assassins creed,Splinter cell conviction and Naruto rise of a ninja. i wanna play all three games already lol.

mashom
mashom

Ubisoft is going well, may be near future he will hit the Edge..

DonutTrooper
DonutTrooper

Lets hope to see Ubi becoming EA before the greed and unoriginal titles soaked in.

david_critic
david_critic

Shanghai isn't very good, in my opinion. Although I love Ubisoft Montreal and I though DA was awesome (albeit flawed in a few aspects).

NandoSupes
NandoSupes

nice Ubisoft keeps expanding,just keep bringing the great games out.

Delongman
Delongman

Ubisoft ownz coz they're bringing Assassin's Creed to my home!

landau492
landau492

I HOPE UBISOFT GAMES WONT HAVE A HUGE AMOUNT OF LEAD AND TOXICS IN THEM.

solaris1979
solaris1979

Wonder if they will try to make a "Chinese-themed" Ghost Recon or Rainbow Six, sorta want to see what China would do to censor that or just ban Ubisoft from China alltogether :D

HK-47-M4
HK-47-M4

I'm not a big fan of Ubisoft, but hopefully they do well with their new shop.

Mecamatt
Mecamatt

Shanghai is absolutly awful =/

lamprey263
lamprey263

LOL: "Football Manager 2007 was banned for recognising Tibet as an independent country." - Wikipedia

imrlybord7
imrlybord7

WHY??? SHANGHAI SUCKS!!! GO MONTREAL!!! Seriously, SC4 for 360 sucked, but it was awesome for xbox.

Josepiphus
Josepiphus

lol... internal outsourcing. gotta love globalization.

Nxss-effa-sim
Nxss-effa-sim

If it helps the bottom line of developing a great game than go Ubi!

cocomacoco
cocomacoco

great Ubi, you guys are my top list, most of my games are Ubi, , i have a 360, you can check it out. GRAW1 & 2, R6V, SCDA, etc, etc

SkankForCrack
SkankForCrack

Go UbiSoft, Now that TGS is right around the corner I hope Assassins Creed will get a date so I can finally play my reserve. Wun.