Ubisoft: Just Dance endorsement from Obama proves franchise is "universal"

Managing director says Ubisoft is "very proud" of the fact that US president chose to purchase the game in December 2011.

When United States president Barack Obama purchased a copy of Just Dance 3 in December 2011, he wasn't just buying a game for his daughters, he was making a statement that Ubisoft's dancing franchise has "universal" appeal, managing director Xavier Poix has said.

Image credit: Associated Press

"We got so many phone calls that day," Poix told IGN. "My first thought was that our PR in the U.S. must be really good, but no, I was thinking: now we're universal. The image that we wanted to convey with the game, the spirit of it, really worked. The president, in front of 80 cameras, can think, 'I'm not making a mistake in showing that I love this game.' It is so simple and positive that nobody could object. We're very proud of that."

As part of a Christmas shopping trip to Best Buy in December 2011, Obama purchased a Wii copy of Just Dance 3 for his daughters, Sasha and Malia. "The girls beat me every time on these various dancing games...and you guys will never get a picture of me doing it because I get graded 'F' every time," he said to reporters. He also bought a copy of The Sims 3 that day.

Just Dance is now one of the biggest franchises in gaming, having sold around 50 million copies to date since 2009. Its success was never guaranteed, as the game originated out a Raving Rabbids minigame and was pitched to Ubisoft top brass just six months before release.

The latest installment in the series is Just Dance 2014 Edition, available today on Xbox 360, PlayStation 3, Wii, Wii U, Xbox One, and PlayStation 4.

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Discussion

96 comments
jark888
jark888

Just Dance is not better than Dance Central (except sell).

Hurvl
Hurvl

I don't give much credit to the personal preferences of national leaders in this area. The Swedish prime minister has said that he's a fan of the awful Swedish Eurodance/pop music group Da Buzz.


Xavier Poix? That's way too many X's in one name. Sounds like a science fiction character.

brdeftone
brdeftone

So if I like my Just Dance I can keep it??????

JamesKelly09
JamesKelly09

Why is this new??? This happened more then 3 years ago :/

Butt_Chunx
Butt_Chunx

Fuck oturdma and fuck you gamespot. I hope Eddie and ofagma gets a bullet to the head.

hadlee73
hadlee73

"...he wasn't just buying a game for his daughters, he was making a statement that Ubisoft's dancing franchise has "universal" appeal..." In which case quite a few people had already made this statement when they purchased it before him. After all, he's just a guy in a high paying management job.

pyro1245
pyro1245

can we just keep our previous Just Dance game?

Fursnake
Fursnake

Great, now I have to worry about Just Dance becoming mandatory or face a yearly fine if I refuse it.

enoslives7
enoslives7

Proud of what???? Barry Soetoro is a piec......   Um, I mean Obama is a piece of shit.

endorbr
endorbr

"...he wasn't just buying a game for his daughters, he was making a statement that Ubisoft's dancing franchise has "universal" appeal."  No.  I'm pretty sure he was probably just buying a copy for his daughters.

smokeless_0225
smokeless_0225

Chief of Staff: "Mr President, we need you to sign off on these adjustments that we made to your healthcare bill."

Obama: "Hold on, I've almost perfected the Miley Cyrus album....actually just sign it for me!"

thenephariouson
thenephariouson

[[Ubisoft: Just Dance endorsement from Obama proves franchise is "universal"]]


erm, no!, it simply means Obama likes it

Radnen
Radnen

Obama's not that cool of a guy anymore... :/

zenstrata
zenstrata

* With amounts of sarcasm*  Politics and video games?  Yay! 

jollyLibrtarian
jollyLibrtarian

"When I'm not slaughtering wedding parties in Yemen, I like to play Just Dance so kids will still think I'm hip and relevant."

Sl4cka
Sl4cka

Barack buys a game in 2011. Eddie reports it 3 years later.

cf_Kage
cf_Kage

& this was relevant then, & relevant now...how?


Now, buy a DDR game and pad and lets see it raise from the grave. No, because, not original

NoahRoalson
NoahRoalson

Obama's opinion means nothing. He is an idiot...

fillup0
fillup0

Basically Ubisoft are like "OH MY GOD OBAMA BOUGHT OUR GAME WE ARE THE FUCKING SHIT"

bluefox755
bluefox755

Considering the guy's approval rating, not sure if I'd be bragging about this.

daviz88
daviz88

ubisoft is going to making an Obama game. lol!!!!!!!!!!!!!!!!!!!!!!!!

brdeftone
brdeftone

If that were the case then Obama would have been fired by now!

shreddyz
shreddyz

@Fursnake Every American has the opportunity for affordable Just Dance now. Is that so wrong. Many countries have already adopted socialized Just Dance and the populace would never go back to a For profit Just Dance system ever again.

brdeftone
brdeftone

I don't believe he ever was!

tightwad34
tightwad34

@jollyLibrtarian So Obama went to Yemen himself and slaughtered a wedding party? And what's wrong with him wanting to spend quality time with his daughters?

smokeless_0225
smokeless_0225

@Sl4cka 

He was desperate for an intelligent article so he just wrote about something he heard two other staff members cracking a joke about.

Warlord_Irochi
Warlord_Irochi

@fillup0Maybe UPlay will become the next NSA info gathering? Ceiling-kinect is watching us masturbate!

Hurvl
Hurvl

@tightwad34@HurvlYeah, it's stupid and their music is even more stupid. Be glad that you don't know who they are, lol.

brdeftone
brdeftone

I doubt it, you do not have to be republican to dislike clown Obama!

Fursnake
Fursnake

@shreddyz@Fursnake 

"Oppurtunity..."Affordable Just Dance" all highly subjective. I find Just Dance at any cost to be not affordable because it is worth nothing to me. Also, being forced to acquire Just Dance or being fined (punished) for refusing Just Dance to acquire is no more an opportunity than it is a choice.

daviz88
daviz88

PRESIDENT EVIL. LOL!!!!!!!!!!!!!!!!!!!!!!!!!!!

tightwad34
tightwad34

@Hurvl I wonder if people actually like all this shit music that keeps coming out or they think they like it because they are told to.

brdeftone
brdeftone

Sorry bub but no one said anything about him being evil, however more than half of Americans disapprove of Obama's job as POTUS. He will go down as one of the worst presidents in history right behind Carter!

tightwad34
tightwad34

@brdeftone It doesn't matter who's the president. Half the country will hate him and the other half won't. It's been that way for quite a while now. Obama isn't an evil person, at all.

shreddyz
shreddyz

@Fursnake @ExtremePhobia hahaha also, who in their right mind would willingly refuse Just Dance knowing eventually they will need to use it? That seems a pretty short sighted if you ask me. k let's dance!

Fursnake
Fursnake

@ExtremePhobia 

Whew...gettin' a little long winded and heavy handed there dontcha think? Kind of like a politician.

 :P

ExtremePhobia
ExtremePhobia

@Fursnake @shreddyz Right, but currently all those around you are paying more for Just Dance because people who don't pay for it partake in it anyway. Pretending that you'll never play Just Dance (because people never age) so that you can complain about being forced to pay your fair share is quite silly.

Dance Clubs are certainly not closing. Where do people think the money comes from? The people who don't pay for Just Dance (but eventually end up playing it anyway)? or the people who pay for Just Dance regularly because they know that whether you play Just Dance is ultimately out of your hands (because who would actually play it they had a choice?)

Like I said, it's quite silly. What's not silly is what such a potential requirement would do to Dance Clubs. You see, such a system has a large potential to remove competition, causing a sharp decline in the US' standing as the premier source of new styles and techniques in Dancing. With no competition, where would the push to excel come from? I find this absolutely terrifying comparatively speaking.