Ubisoft drops old DRM system

Ubisoft’s worldwide director for online games formally announces the company has dropped old digital rights management system; new policy has been in effect since June 2011.

Ubisoft's digital rights management policy has been a source of many headlines over the last few years. Most of them have been negative; from PC gamers affected by crippling demand upon the launch of Assassin's Creed II, to a server transition resulting in legitimate buyers of Splinter Cell Conviction and Tom Clancy's H.A.W.X. 2 being unable to play their games.

Assassin's Creed III will not use Ubisoft's always-on DRM.

Gamers are now hopefully going to have a smoother ride of things, as Ubisoft has announced that it is ditching its old DRM system. Ubisoft’s worldwide director for online games, Stephanie Perlotti, explained to website Rock Paper Shotgun that the old system has been ditched.

“We have listened to feedback, and since June last year our policy for all of PC games is that we only require a one-time online activation when you first install the game, and from then you are free to play the game offline," she explained. "And you will be able to activate the game on as many machines as you want.”

Ubisoft CEO Yves Guillemot recently stated that the company was seeing between a 93 and 95 per cent piracy rate on its PC games.

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AloeVera4
AloeVera4

So what does this mean? What if I buy AC: Black Flag, (or any of the other of the games mentioned) and it was made before Ubi announced that DRM is eliminated? What happens then? Will those games work even if DRM is gone?? The ONLY reason I haven't purchased any of the Assassin's Creed games is because of this bullshit DRM!!!

Anti-DRM-Guy
Anti-DRM-Guy

95% piracy (when u push gamers into a corner we dont just get out but we push u into that corner. DRM sucks and is controlling. We need to get rid of it(what ever happened to good old gaming )its a game and it should be that way. Oorahh!

wrf101
wrf101

I will not buy an XBOX 720 if it has an always online requirement. There are 2 reasons for this: 1) This requirement is SOLELY designed to benefit Microsoft and (possibly) software developers. It provides no benefit whatsoever to the customer, and often times punishes us. If you want to fight piracy, don't do it by punishing those who pay for games. Microsoft is actually dumb enough to think they can get away with biting the hands that feed them. We need to vote with our dollars and show them this is intolerable. 2) Clearly the always-on feature is the work of control freaks who like to use and take advantage of others. I don't like control freaks. I don't like being controlled. I don't like having all my online surfing and game usage data being mined, without my consent or knowledge, for the benefit of others, without any compensation to me for providing them that data. It is one-sided and unfair. When I think about control freaks who like to take advantage of people in such a manner, it makes me angry. So no XBOX 720 for me, and none of my cash will go to Microsoft, if there's an online-only requirement.

calanorn
calanorn

Im against the strict DRM inposed on PC gamers these days but im even more appalled by the so called PC gaming crowd who are screwing over there own preferred way of gaming.

 

If i was ubi and i got 95% piracy id tell all PC gamers to suck it up and get a console where the piracy rate is lower *at the moment* and ditch PC altogether, AS a massive PC gamer im against DRM and hope like hell studios like UBI continue releasing games for PC before the leeches in the PC crowd drain all the good will for PC gamers away and we end up with nothing due to gamers being impatient enough to save and buy someone elses work rather than steal.

ali1111111
ali1111111

at last ....I hate DRM.it is so mean!!!

 

ogara0c9
ogara0c9

If they continue this trend that they have been following (even if it is a little late), I won't be afraid for Beyond Good and Evil 2 to come out so I can support it without the DRM

vault-boy
vault-boy

Why such negativity? This is a good thing! Ubisoft had a horrible DRM system, ya we hate EA but Ubi isn't much better in a lot of ways and this shows that they could actually be getting better. Yes, they might replace it with DRM thats just as bad or even worse, but this is one of the first legitimate source of hope we've had coming from a publisher in a very long time.

Apastron
Apastron

Ubisoft have the reflexes of a potato if it's taken them this long to realise that this was backfiring on them badly.

 

And that's on top of the potato they already were for not being able to see this coming in the first place.

JJMikhail
JJMikhail

Drop old DRM system?  And replace with....?

 

They have to, unless other companies are planning to drop it out as well.

 

Something tells they have a plan and they don't want us to know how they will get around it.

theKSMM
theKSMM

I'm sure that they'll still have some form of copy protection, but I'm still glad this obscene DRM is going away.  Hopefully they'll see some goodwill from the community in terms of increased sales.

toshineon
toshineon

That's a bit better Ubisoft. Don't get me wrong, I still don't like you very much, but at least I don't hate you, like certain other developers/publishers I could mention.

tightwad34
tightwad34

What the hell is a digital rights management system anyway? I have heard of it before, but never was interested enough, until now.

MidNightStrikes
MidNightStrikes

I dun mind... i rarely get pirated games "Oops LOL"

but i buy games that deserved to get bought after looking into it first

 

But... What if they are ditching this DRM system to make way for a new one!

Briantb_2008
Briantb_2008

I like this policy, one more reason Ubisoft is one of my favorite Game Studios.

Keivz_basic
Keivz_basic

I for one thought they should have tried to improve the DRM by making it more difficult to pirate as it was clear it wasn't working. Diablo III still hasn't been properly cracked and that sold 6 million+. I'd like for PC piracy to die so PC gamers will be forced to buy their games boosting PC game sales and leading to higher quality releases. If it takes always-on-DRM to accomplish that then so be it--I'm not effected by it in the slightest.

Her0
Her0

Ah! At last Ubisoft will stop treating their customers as pirates.

firzok
firzok

Good move UbI the DRM was like a curse on something desirable as truly UBI makes some amazing games though i am sure a lot of us would like them to bring the old splinter cell style back into the splinter cell series.

MagicQuinn
MagicQuinn

I never did like pirating games and I will never again

JBStone1981
JBStone1981

Very good move. One-time registration is fine; anything beyond that is unfair to the customer. It's nice to see that our voices have been heard, at least by one company.

fanaticsm
fanaticsm

the pirates (terrorists) have won........

lm316
lm316

lol at the name of the editor... Guy Cocker lmao

ExplicitMike
ExplicitMike

So you're coming to your senses little by little Ubi? Now kill your Uplay and we're good. Take notes EA. Oh is EA. Never mind you won't. Trololol

oldschoolvandal
oldschoolvandal

So now there's a one time activation an I'm the master of my game? FINALLY!!

I was avoiding Ubi games for a while because of their crap DRM and now they will have their chance to win me back as a customer. Let's see how they do.

GothikaGeist
GothikaGeist

Ubisoft has bad DRM, PC Gamers cry. Ubisoft gets rid of of bad DRM because PC Gamers were crying... then PC Gamers cry harder. Really? They got rid of the DRM, made it a ONE-TIME online installation and you're STILL crying? Come on, Ubisoft's new DRM is BEYOND reasonable.  They did their part, now do YOURS.

s4dn3s5
s4dn3s5

Good. There's just something they're going to learn now; once you scare away your loyal customers, it's pretty hard to bring 'em back.  But it's still good news, now I can buy Ubi games games.

BigFeef
BigFeef

So you were seeing a major drop in sale and a rise in the piracy rate of your games while you had your ridiculous DRM. Oh well; at least you did the common sense thing and dropped it (because it obviously wasn't working at anything other than pissing off your legitimate consumers).

 

But yeah, we're supposed to now be happy and throw a massive celebration in your honour because you've 'listened' to our feedback. Yeah, I guess you can call looking at your declining game sales as 'feedback'.

bignick217
bignick217

"Will this influence your future purchases?"

 

Absolutely.  This means I can finally lift my 3 or 4 year (lost track of time... When was Assassins Creed II released again?) ban on buying Ubisoft games.  I won't be running back to your games too quickly thanks your years of treating us legitimate customers like dirt and your downright disrespectfulness.  But provided this announcement is true, then I can safely say that I'll be lifting my boycott.  So I'll test the waters and we'll see what happens from there.  But go down that road again and watch how quickly I reinstate the boycott.  I've done it for this long already, I'd happily do it again just to drive the point home.

 

Good Luck.

interrasteral7
interrasteral7

I do not feel like it is a good idea to thank Ubisoft until they remove the online installation. I wish all developers allow PC gamers to install their PC video games without having to do it online.

shantd
shantd

 @Apastron - lol, I never realized how funny it was to call someone/something a potato. Especially when done in both the present and past tense. Good stuff!

theKSMM
theKSMM

 @tightwad34A DRM system is basically a way of having a device authenticate itself before it can use some software or media.  Thanks to the prevalence of the Internet, you can make the device "phone home" and register before the game can be played.  If your copy of the game isn't authentic, well, no game for you!

 

But it doesn't take a genius to see the flaws with this sytem.  If the Ubisoft servers are down, no game for you.  If you lose your Internet connection mid-game, no more game for you.  (Yes, the newer DRM systems require a continuous connection to the Internet.)  And in the worst cases, companies may just go out of business or decide to stop supporting something, in which case your game could stop working forever.

 

cayne_phoenix is right, it was evil.  No gamer will be sad to see this go away.

cayne_phoenix
cayne_phoenix

it was evil. it was very evil. now it is gone. good times are here again!

BloodyEddy09
BloodyEddy09

 @Briantb_2008 yup finally Ubisoft has made a good move and have restored some faith in gamers minds. It will never be the case with a**holes publishers EA and Activision

Briantb_2008
Briantb_2008

I do agree with you in some cases but should you really pay to play a $60 game that isnt that great or even worth that much to begin with. Plus I know of some really rare games now a days that where great games you can no longer buy or there a couple hundred dollars off ebay.

 

On a side note I've priated a few games just because I bought the game and the danm DRM was such a pain in the ass I had to to pirate it or crack it just to play. Havent had any issue sense I went to Steam any ways its not like I can even find PC games sold any where in great numbers. Unless its a major release from Billizard. No one carries them not even my local Gamestops. I have to go to Bestbuy and over pay on it.

 

Also what about those games who do not have internet I know there rare and mostly unheard of (cant post if no connection) how can they play games if you must be connected to the internet to play?

Acidic__Thought
Acidic__Thought

 @fanaticsm The pirates won a long time ago. This is a victory for the average consumer who got penalized by the DRM meant to "stop" pirates.

ExplicitMike
ExplicitMike

 @blue_francis14 With Windows 8 coming out. I don't see that going away. Believe me. I wish it would.  So few games use it anyways WTF is the point MS? I have an 360 for that crap. I don't need an inferior version on my PC.

Daemoroth
Daemoroth

 @GothikaGeist I'm pretty happy with this, and have to agree with you. Ashamed of the PC gamers on here still crying about online activation (Being a PC gamer myself, obviously).

 

You can do that by sharing your phone's connection if you have to, for god's sake (And a little-known and well-loved service called Steam uses online-activation).

 

Now, if they would kindly apply this to their previously released games, so I can stop avoiding them and grab those I've been curious to check out.

gline
gline

 @GothikaGeist   I didnt know buying games was a "job", i thought it was a choice :)

Shawn45
Shawn45

 @bignick217 Pretty much this. I was about to buy Heroes of Might and Magic 6 last year, but upon seeing Ubisoft mentioned as the publisher, I immediately dropped all plans of buying it. Now though... I might actually go ahead and buy it, it's probably cheaper too.

tightwad34
tightwad34

 @cayne_phoenix

 Thanks for that. I feel a little bit better. But good times ain't gonna last forever.

maxwell97
maxwell97

@Daemoroth @GothikaGeist Unfortunately, the loudest voices in the PC gaming community often come from the whiny b*tch-@ss brigade.

GothikaGeist
GothikaGeist

 @gline By "do YOUR part" I meant "quit whining". Though the sarcasm was a nice touch.  :)

Briantb_2008
Briantb_2008

@maxwell97 where else are they going to vent but in online posting using there pc. At least you can just scroll past them instead of listening to them when your playing FPS.

GothikaGeist
GothikaGeist

 @gline Pointing out faults is a good thing , yes. But Complaining about something as simple as a one-time online activation that doesn't need improving is just whining.

gline
gline

 @GothikaGeist Its funny you should say we should "quit whining", because that is our "job" in a way, to point out faults so that things get improved :) no one else will.

ExplicitMike
ExplicitMike

 @Gelugon_baat I don't see that happening cute stuff. Ubi only gave GOG the first AC so far. I am right there with you tho. I wish DRM would go away in general. That Uplay can kiss my ass.