Ubisoft: Core gamers 'starving' for next-gen

Assassin's Creed publisher says core audience chomping at the bit for new platforms; Ubisoft market share rises to 11.2 percent.

by

The wait for next-generation consoles will soon be over, and according to Ubisoft, gamers will be eager to adopt the new platforms. As part of its latest earnings report, Ubisoft said the eight-year wait for new consoles has left gamers "starving" for next-gen platforms.

The company also detailed the various long-term opportunities it sees in next-gen platforms. Ubisoft said the social nature of these platforms will make players even more connected, which in turn will yield greater average revenue per user.

Overall, Ubisoft said it believes the arrival of next-gen platforms will lead to record sales for the industry. Outside of the Wii U, the only announced next-generation platform thus far is Sony's PlayStation 4. This is likely to change in five days, when Microsoft lifts the veil on its long-rumored next Xbox.

Ubisoft CEO Yves Guillemot said in prepared remarks that gamers today want to express themselves without limitation, noting that new platforms for Sony and Microsoft will key in on this to their benefit.

"We live in a world of self-expression. Everywhere, everyone is creative and wants to add value," Guillemot said. "Customization, or curating, is a huge growth area across all services and that holds true for games. People want to play in their own way, they want to define their own experience and they want to share the way they're playing."

Ubisoft also revealed new market share figures for the industry's leading publishers. Citing NPD, GFK, Chart-Track, and Nielsen data, the company said it was the third largest publisher in the business, with its market share jumping to 11.2 percent in the past year, up from 8.8 percent a year ago.

Activision Blizzard was the top publisher in the year (19.5 percent), with Electronic Arts (18.4 percent), Nintendo (10.8 percent), and Take-Two Interactive (6.4 percent) rounding out the top five.

Discussion

781 comments
Hurvl
Hurvl

If Star Wars Episode 1 was about consoles and games:

Datth Maul: At last we will reveal ourselves to the gamers, at last we (or rather, the gamers) will get revenge.

Darth Sidious: You've been well-constructed for handling new IP's, my young successor, they will be no match for you.

Yes, that's my first thought, when reading this article - making a Star Wars reference and an Episode 1 reference to boot.

SunnySkyNL
SunnySkyNL

I am so ready for the PS4, I can't wait for E3 to see gameplay for the games to come. I'm saving up my money and my vacation days from work so I can get a PS4 at launch and play that thing into the early hours.

SteelCurtainX
SteelCurtainX

I've had my PS3 for 4 years and it's transformed my view on gaming.  I'm not ready for next gen though, but I could really use a good PC. :(

Brian Energy
Brian Energy

I'm on PC more than I am on 360 and PS3. I haven't even turned on my 360 in over a week.

Philip Iyobo Eki
Philip Iyobo Eki

Not until I see what they can truly deliver. What I've seen so far is what the current gen can already deliver with some maybe performance tweaks. I wouldn't call what I have seen so far a "Next-gen", like what the PS3 era was to the PS2.

Robert McPherson
Robert McPherson

Manas, that doesn't stop many from canning indie games for having horrible graphics.

PodXCOM
PodXCOM

Did people forget what we can do with new tech? We'll have more Red Faction: Guerrilla, From Dust, Dead Rising, Hydrophobia,  and more. We'll be able to do whatever we want.

tim1935
tim1935

I will buy if it's worth it.  My money is not burning a hole in my pocket.

Aspire85
Aspire85

Wouldn't say I was starving. I'm pretty sure all we are going to get is more of the same but with nicer graphics.

korvus
korvus moderator

I really wish they would stop putting words in our mouths; it's getting really annoying...

Also, I'm wondering what they will blame their crappy games and lack of innovation on when the next-gen is here...

zenstrata
zenstrata

Just go with PC.  Its a great platform.  And is already more 'next gen' than the upcoming consoles.

Manas Gupta
Manas Gupta

This generation had far better indie games than most shitty AAA games.

Argle
Argle

dunno about the rest of you, but im more hungry for a really good new IP, and for publishers to stop trying to milk every last penny out of every last gamer and game.  stop milking the old and tired cows, and breed a new herd.  

my prediction for new games at launch:

next battlefield, next CoD, next AC, Diablo 3, and a new IP or two.......meh


Woady
Woady

I don't think new consoles are really going to make much difference...Core gamers are after new games, not the regurgitated rubbish that is currently being handed to them. Sure the new graphics might look good when they first plug the console in...but we all know good graphics doesn't make a good game...

The_Gaming_Baby
The_Gaming_Baby

I agree. My disinterest in gaming at the moment is the fact the majority of games feel the same. I'm ready for the next step and have been for a while now

In Joe Swanson's voice: BRING IT ON!!!

THizzle7XU
THizzle7XU

I think Rockstar would say most people are only hungry for one thing...

Verityrant
Verityrant

Based on what information is Ubisoft making that claim?  Most of what I read here and on other gaming forums as well as amongst my friends suggests that there is no perceived need for new consoles, much like 3D television.  Add to that the one next gen console that already has come out, the Wii U pretty much has tanked, and I think the truth of the matter is that the market is saturated already, with many gamers owning at least 2 of the major 3 consoles from the current gen.  I think this sounds like industry wishful thinking. For my part, I don't think there is some magical time limit on consoles, the manufacturers might need more money, but the market doesn't have a demand, and pretending that gamers are "starving" for something they aren't won't make it true no matter how often they say it.  I honestly think just the opposite, unless Microsoft and Sony have some really impressive ideas on the table to wow the hell out of us (and if Windows 8 is any indication, MS is tapped out), then I think the Wii U sales performance has told the future of the next console generation.  

franzito
franzito

I'm pretty much satisfied with what I have here and now, and that includes good old gen. They're staving for our money and mine they won't have it!

vivalatour
vivalatour

I wonder if sony will be like all the video game companies and start crying about not hitting their predicted total sales ? I just had my PS3 worked on and it cost $173 well that was my fault ? I should have bought a new one ? the thing is the unit went out for no reason ? I will be damned if I now run out after just 4 years and purchase a ps4 ! the ps4 will magnify the game more a little more ! so what , and as for some other features I just can't see me throwing money away ...

Scorpion1813
Scorpion1813

With so many great games coming out this year, remind me again why we are "starving for next gen"?

The crap Ubisoft are spewing out reminds me of all that crap EA come out with. They try to tell gamers what they want, when in fact it is never what we want. It is only what THEY want, and the direction THEY want to go in.

Nobody fell for it with EA, what makes you think we will do the same for you, Ubisoft!?

alim298
alim298

Yeah I believe a disease  for money  has been spread in Ubisoft. 'guess selling nearly 10 assassins creeds with merely any change wasn't enough for them. Maybe Blacklist will be (Conviction  + new voice actor  = Blacklist)

Coseniath
Coseniath

"Ubisoft: We are 'starving' for more money from next-gen"

There, fixed it for you...

undeadgoon
undeadgoon

lmao as long as it doesnt use 'uplay'... because that crap is bad... hehe screw you ubi

shinobiprophetx
shinobiprophetx

I won't be getting a PS4 for a while, Last of Us, GTA5, Arkham Origins - all current gen, and ps4 isn't even backwards compatible. With the exception of a 64-player BF4 and arguably Watch Dogs, what reason do I have to rush and get a ps4? 

PodXCOM
PodXCOM

@Philip Iyobo Eki You can't use your imagination? Sheesh! Kids these days.

 I can think of a hundred things for the Next-Gen, that I couldn't do in this Gen. 

Like, more games will be like Red Faction: Guerrilla, From Dust, Dead Rising, Hydrophobia, XCOM: Enemy Unknown, Total War, and more. In fact, what's stoping game-makers from combining the best parts of Red Faction: Guerrilla, From Dust, Dead Rising, Hydrophobia into one super game?

apnance
apnance

@PodXCOM I believe what we're seeing here, perplexingly, is people pointlessly parroting pessimistic pundit's pontificating predictions pertaining to perfunctory platform progress.

apnance
apnance

@Aspire85 Higher res models, higher res textures, better light effects, better AI, better physics, higher res graphics all around, better anti-aliasing, better filter effects, faster load times.

I've been ready for a new console for years, despite being told by so many supposed game experts (e.g. Tom McShea, Adam Sessler, etc.) that we didn't need a new console.  So funny how the old guys get set in their ways.  "In my day we didn't have these fancy 8-bit graphics, graphics was a big rock in the drive-way.  That's the way it was and we LIKED it..."

It's time for change.  Relax, you will enjoy it, whether or not you can conceive of it being better, it will be.

Sydrum
Sydrum

@Argle watch dogs is what's keeping me from sleeping at nights.

ExtremePhobia
ExtremePhobia

@Verityrant I disagree. Core gamers (the ones not buying those Wii U, mind) are very much for a new console. I'm very much looking forward to it myself. These new consoles that "nobody wants" are important enough to make it into regular news on occasion. I think the very fact that the Wii did so well and the Wii U did so poorly is actually a sign that people don't want what they already have, even if it comes with a new tablet.

If there's a lack of interest for new consoles this year then it's simply because they've taken too long to get here (almost everyone I know expected them last year). With no new consoles being mentioned... well I certainly went for a new PC instead and I'd guess many others did the same. The enthusiasts always want to push the boundaries as far as possible and more horsepower is an important part of that. And right now, THAT boundary is the one that has remained dormant the longest.

Dante-xero
Dante-xero

@vivalatour I've read your comment three times and i still can't make out what you're trying to say..

Hurvl
Hurvl

@apnance @PodXCOM My, that's some alliterative assumptions alluding to ascertaining all but affable associations anchored at an alleged all-encompassing audience.

Aspire85
Aspire85

@apnance I get what you're saying.. My point was that the actual gameplay ideas are rather stale and I don't see how upping the tech will change that. 

Not sure if you caught the gameplay vids for BF4 or Killzone 4? They look beautiful but it seems to be just more of the same FPS action we've endured for the last decade. 

For example, the transition from 16-bit to 32-bit felt extremely fresh for me as the games were capable of 3D graphics at a time when it was rare for people to own powerful rigs. It opened up a whole new realm of gameplay to go along with it. Unfortunately, I haven't had that 'fresh' feeling with consoles or PC games alike ever since. 

Although I did feel that the N64 was a great continuation of the previous gen but, again, it was more down to experiencing Mario and Zelda at a 3d level - something completely new at the time.

I hope I'm wrong in any case. I understand it must be difficult for devs to come up with new ideas in this day and age as gamers have been exposed to almost everything the scene has to offer.

The public are definitely due a new console but I feel that the only standards to be raised will be in the graphical department.

Hurvl
Hurvl

@Sydrum Oh, so Among the Sleep isn't keeping you from sleeping at nights :P.

Verityrant
Verityrant

@ExtremePhobia @Verityrant Well I hope they prove me wrong and really bring something new to the table, but at this point I am not hearing about the new technology that we will want.  The stuff making the news is bad rumors and things that sound like stuff they want us to want, like always online etc.  So maybe they'll prove me wrong, but the extreme downward spiral of developers and consoles and business practices in the gaming industry leaves me feeling skeptical that this will be anything other than a cash grab.  I like new tech if it really brings something revolutionary to the table, the console change from Ps2/Xbox to this generation made great strides in 3D graphics which gaming needed.  I am not seeing that same need at this point. We'll see soon enough though.  

shinobiprophetx
shinobiprophetx

@MightyEzekiel @shinobiprophetx What exclusives? With the exception of the new Infamous (a franchise I've never been a fan of) there's literally nothing coming out that would make me feel the need to buy a PS4 this year. A mid-to late year 2014 purchase sure.

BF4 will be identical on both PS3 and PS4, except gfx and player count, map-size....the gfx for BF4 aren't that much of a leap forward, especially when compared to BF3 on PC. Hell if suppression/hit detection problems plague BF4 as they do BF3 I won't be buying it at all. Graphics are nice, but they're not what makes games FUN. 

shinobiprophetx
shinobiprophetx

@Xristophoros @shinobiprophetx @MightyEzekiel Couldn't agree more! Two Souls is current gen as well! (Cage even argued against the necessity for next gen quite yet) and I forgot entirely about Last Guardian! That's another possible delay for a quick PS4 purchase for me.

Xristophoros
Xristophoros

@shinobiprophetx @MightyEzekiel Yea there is still a lot of life left in the PS3. Don't forget about Beyond: Two  Souls and possibly the Last Guardian (hopefully) also releasing later this year. It is overwhelming just thinking about all the games I still need to catch up on. I'll be waiting until the end of 2014 or mid 2015 before I pick up a PS4 and by then it will be cheaper and have a strong library of games worth playing.

shinobiprophetx
shinobiprophetx

@MightyEzekiel @shinobiprophetx I feel you on that, all I'm looking forward to is Arkham Origins, Last of Us, GTA5 and BF4...with the exception of BF4, the other three are PS3 only and the PS4 isn't backwards compatible. Smart move Sony. lol 

MightyEzekiel
MightyEzekiel

@shinobiprophetx @MightyEzekiel lol... im just sayin.. i aint buying next-gen either, im fine with my xbox360 and i still have like 4-5 sealed games just sitting here waiting lol.. also i got a laptop for MMOs and stuff to pass the time.. :)