Ubisoft CEO says used games 'good' for industry

Yves Guillemot says "we haven't decided yet" about allowing secondhand Xbox One sales; says used-game market can be a positive force.

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Ubisoft CEO Yves Guillemot has spoken out about Microsoft's recent announcement that decisions about secondhand Xbox One sales will be left up to publishers.

"What I like is because they are not taking a fee, it will give us the option to look at what service we have to give if we have to give service," Guillemot said to media recently. "So it's a good thing Microsoft is not taking a fee."

Directly asked if Ubisoft would allow secondhand Xbox One sales, Guillemot said, "We haven't decided yet." He further noted that Ubisoft will wait to disclose its plans until Sony and other publishers have spoken about the matter.

Ultimately, Guillemot said it's "too early to take a real position" on the matter.

At the end of the day, Guillemot explained that the secondhand market can be problematic, but overall is a positive force for the industry.

"Lots of people are buying a game, reselling it, and buying another one. It has a very positive impact on the industry," Guillemot said. "Because it [gives] the customer the possibility to buy many games. It gives them a chance to play more games. I think it has been good for the industry; what we have to make sure is that there's not too much money lost in between so there's good efficiency there."

GameSpot contacted major publishers including Activision Blizzard, Electronic Arts, Capcom, Bethesda, Warner Bros., Take-Two, Ubisoft, and Konami about their stance on Xbox One used games and did not receive a definitive stance from any company.

Discussion

104 comments
Hellcat_1
Hellcat_1

I'm more pissed off at the publishers who want to make money off of the used games than at Microsoft for letting publishers have a choice.  If I buy a CD or a DVD and sell it the publishers don't make a cent.  If I buy anything and then resell it, the people who made the thing I sold don't make money off the resale.  Basically game publishers are saying they're above everyone else and that they should make money again off of the resale of their product.  All Microsoft is doing is trying something new to see how it will effect things, they can always change their minds if they see its getting out of hand.  Microsoft isn't making any money off of the resale of games.  They did this so as a kind of bribe to get publishers to make games for their console, is it a little cold, yes, is it wrong no.  Sony has done some pretty screwed up things too.  Also if the Xbox is popular there is a better chance that the popularity of Windows Phone 8 and Windows 8/RT will raise too.  The thing that upsets me the most is Game Stop usually makes over 100% on used games, they're the ones that are giving customers the shaft.  Lets just see what happens.  If all goes well maybe Microsoft will sell the downloadable versions of the games for a discounted price since there is no disk and no way to resell or trade it.

Thanatos2k
Thanatos2k

Everyone's distancing themselves from Microsoft now.  Awesome.

rdeachin33
rdeachin33

Is it just me or is it strange that all these game companies are now coming out and saying, "We support the used game industry" now that there has been such a backlash from consumers. Where were they last month? Two months? Last year?

jkim161
jkim161

Considering Ubisoft's bad reputation with DRM on their PC games, i find his comments so ridiculous it's almost funny.

TheWatcher000
TheWatcher000

No One is listening to your Double talk, Fraudemont.


jonjonjonjonjj
jonjonjonjonjj

thats why ubisoft was one of the first to use online passes in their games. as long as they somehow make money off the used games its good for the industry. nice try ubi you fraud.

Goldrock
Goldrock

I think its crap i really dont care how they try and justify it damn games are problably gonna cost 70-80 bucks after i spend that amount i EXCPECT TO OWN THE GAME. I excpect to be able to do whatever i want with it. This is the very reason why people depend on pirating now days stupid shady crap like this.

Navardo95
Navardo95

I like this Ubisoft CEO guy...he really talks a lot of positive stuff.

DEATH775
DEATH775

At first they say its a good thing, after everyone raging. Oh people we would like to say that used game is good :) yeah right

WantYouBad
WantYouBad

Is this the same Ubisoft that said all PC gamers are pirates? I like to flip flip flop like the pancake on top.

cyberarmy
cyberarmy

I'm telling you, Ubisoft suren ploting something sinister!

Needles-Kane
Needles-Kane

Dang right it is a good thing.  1.  I'm not spending a large amount of money on a game that I cannot recoup the cost of it I don't like it or I'm done with.  I'd treat it just like digital PC games, wait for $5 or less or never.  2.  Can put trade in/sell money towards more games.

Majkic666
Majkic666

double moral... used games are bad! and now they are good when they see everyone raging -.-

and if used games are good then remove your DRM UPLAY

Dark_Deceptions
Dark_Deceptions

I don't mind Microsoft giving the option. I've watched to many studios close their door's last year and wouldn't mind paying a small fee.

X-Robert
X-Robert

In a world so full of sequal, used game are perfect advertisement for sequal.

ry0uz
ry0uz

Yeah, I believe him like I believe that EA will soon speak out in favor of used game sales to reinforce their previous statements about how DRM was a failed strategy.... :\

Vodoo
Vodoo

What a misleading title on this article. We're made to believe, by the title, that Ubisoft is cool with used games. Which couldn't be further from the truth. All of the publishers are waiting for the next company to decide, but noone wants to be first because if another company says they'll charge a fee then the backlash will be on the other company. Then the other pubs will jump on board.

AncientDozer
AncientDozer

Didn't Ubisoft say used games were bad? I'm pretty sure they were among those who support online codes.

Lhomity
Lhomity

I'm stunned. I was expecting Sony to do something with used games. I'd even accepted it. This is very surprising. And very welcome. =)


I still want to see some kind of re-balancing of the mass retail market. I want GameStop/EBGames to at least act like they're trying to sell me a new game. I'm tired of this shit where I can't get a new and sealed copy of a 1yr old game, because they're not buying any more shipments, so they can push me their second-hand shit.

OldsToronado455
OldsToronado455

Sony just announced (i) no restrictions on used games and that they will follow the existing model of PS3 and (ii) no need to be ever connected. Owned my SexBox360 for years (4 of them), but I now know where my cash is going (unless MS fixes their SHIT before release).

iancwm
iancwm

I seriously do not get it. You don't see Honda or BMW bitching about their cars being popular in the secondhand market, right? Hell, they EMBRACE it. That's why they have good brand image.

rrhammer
rrhammer

"we have to make sure is that there's not too much money lost in between". That, my friends, is your answer. Never trust anyone in a suit or w/ the job title "spokesperson". Interesting he used the word lost..since they got all their money when the game was originally bought.

Redsyrup
Redsyrup

Haven't decided? Way to take a stand Ubisoft.

PStrife
PStrife

Yet their next-gen games seem to be against the concept.

CrazyFool319
CrazyFool319

People say its good because person 1 will buy a game, play it, sell it and buy a new game.  So now you have 1 guy buying 2 new games and 1 guy buying used games and not giving a red cent to the publisher.  How is that different than blocking used games and having both guys buy the new game?

bledsoe45sbc
bledsoe45sbc

so he wants to block used games for a amount of time , then open it up . it would be a good compromise

tigress666
tigress666

As much as I want Sony to play white knight and not do DRM, the fact he wants to wait for Sony to announce their stuff isn't a good sign.. he may just want to wait until people realize there is no choice and can't point fingers at UbiSoft (then they can say, out of our hands, both consoles require it).

rdwolf260
rdwolf260

I don't think these guys have a clue of the actual benefits of used game industry to them. I got a copy of Assassin's Creed III on 99gamers for $19 used because I've heard there were SO MANY technical issues with the game, I wasn't willing to spend $39.99 for a game that may be unplayable. However, after I got it I ended up buying their Season Pass for all the downloadable content for $20. Just because I bought the game USED, doesn't mean I would have bought the game NEW, that's a faulty assumption. These publishers think that they're losing sales because of used games, however, that doesn't mean that those who buy games used would have been buying the games new AT ALL. In fact, if it wasn't for the used game market making games more affordable for them, they may have never bought their Xbox 360 or PS3 in the first place.

So when you take the used game market out of the equation, not only are you losing upfront revenues because less people will buy or pre-order games at full $60 because they wouldn't be able to recoup some of what they paid if the game ends up being crappy, but you also now have people who would NEVER buy their game in the first place and would not be purchasing DLC either.

TrueGB
TrueGB

Kids, this is what we call "pulling a 180".

bluedistortions
bluedistortions

@jkim161 Intrusive as it is, what does DRM have to do with used games? That just means you can't PIRATE their games, they allow you to sell them.

bluedistortions
bluedistortions

@Goldrock As sympathetic I am, I also remember when I spent $75 to buy Super Metroid. The games we're getting for far less than that cost easily 20x as much to develop. (although.. i enjoyed super metroid more, i think..) but regardless, the high cost issue has been around for a long time, and minimum wage was around $4 at the time, so that would equate to about 19 hours of paid minimum wage, or closer to $160 now.

Butt_Chunx
Butt_Chunx

@Goldrock I couldn't agree more. Piracy was created mostly because of the greed of the music industry and started with Napster but has long since been fueled by the greed and BS of the movie, game and software industries which the government doesn't understand. What happened when iTunes and shortly after, other music stores, decided to sell DRM free music? Legal digital music sales exploded... gee what a concept, don't treat your costumers like crap and they won't steal your shit, a concept Micro$haft has yet to grasp.

bluedistortions
bluedistortions

@WantYouBad Ubisoft has a strong stance against pirates; I don't see why that equates to "they hate used games" like everyone on boards is saying. I have no problem with the DRM because I can't afford new games anyway, but having a company finally say they support used games, that makes me want to back ubisoft, because used games are about the only way I can keep gaming (besides steam sales and GOG)

Hurvl
Hurvl

@WantYouBadUsed games isn't a big issue on PC and Ubisoft has some issues with the PC. I wonder if those two are connected.

TheWatcher000
TheWatcher000

@Dark_Deceptions If you think Studios are closing because of Used games, you are a complete idiot.


Studios are closing because of mismanagement, poor direction, poor business practices, and putting out poor product.

You are drunk on Propaganda.

Sober Up.

Grunthor316
Grunthor316

@X-Robert  

I agree. I've bought plenty of used games that got sequels and then paid full price for the sequels because I liked what I played on that cheap used disc.

Dark_Deceptions
Dark_Deceptions

@Vodoo  Much like Sony will do to Microsoft ? eventually they will go drm and used fee option, believe it !

erMonezza
erMonezza

@AncientDozer Yeah, M$ just threw a hot potato at the publishers and everyone is avoiding it like a pile of hot, steaming s***. 

Aleperez75
Aleperez75

Cars deteriorate software is software and is always the same. There is a big difference there.

Dark_Deceptions
Dark_Deceptions

@iancwm  Lol I hated Bmws and last year I got a good deal on a used 2001 and now when I graduate college you better believe im getting a newer Bmw

Dark_Deceptions
Dark_Deceptions

@CrazyFool319  ID like to see stats on each  AAA game and see how many bought new and how many used where sold  till a sequel appeared. Then we can really see if these companies are losing major $$

rdwolf260
rdwolf260

@CrazyFool319 

See my comment below. You're under assumption that a person who's buying a used game will buy a new game if used game wasn't an available option. It's kind of assuming that someone who pirates games will pay to play a game legitimitely. A person who can't afford to buy a game new and pirates it or pays for it used, may NEVER EVER buy a brand new game at all. If used game option is not available, they may decide to skip buying the console altogether.

kieran96336
kieran96336

@rdwolf260 Yep I got Fallout 3 used for only £10 when I first got my PS3. I have now bought New Vegas for £45, the GOTY edition of both 3 and NV on PC and 1 & 2 since. Without the opportunity to buy 3 used in the first place I would have never bought any of the others.


Just because you stop people from buying it used doesn't mean they will buy it new. It will almost definitely mean they won't buy it at all.

jonjonjonjonjj
jonjonjonjonjj

@omni_free@jonjonjonjonjji'm not wrong. i never said they were the first i said "one of the first" which they were. after ea implemented online passes ubisoft followed with uplay passport.

paladin1459
paladin1459

@Butt_Chunx @Goldrock Piracy wasn't created mostly because of greed, how delusional you are. I used to pirate games back in the early 90's crap it was just something that people did, why buy the game when your friend can just give it to you and both of you can play. Piracy started because people found out they could do it, and there was no way for them to be tracked or punished. Then along came the first DRM, and the most common we see today, and that is the disc  having to stay in the disc drive in order for your to play. You may not of none but that is DRM, and often that style of DRM came with a C/D key to accompany it as another form of DRM

Piracy is not something they do because of greed. The people who pirate and spew that shit are lying to you. They do it because they can, and many feel like they are entitled, they spew that shit because idiots believe it.

It is the same story with hackers, some say they only do it because they hate a companies greedy policies. But in reality most do it because they can and to show you how easy they can do it. These pricks will always be around but don't believe there shit. The first DRM was created because pirating was truly running rampant.

AncientDozer
AncientDozer

@erMonezza Yeah. Look how quickly the tune changed.

All the publishers were like "yeah, used games are bad get rid of them" and then this happened.

I don't want Microsoft to fail. I want the Xbox to win. . but this was just terrible. And it probably had to happen, I think.

People. . the publishers and developers. . needed to see once and for all that we will not stand for people screwing us on used games and outrageous DRM.

The backlash is huge, loud, visible. It is necessary and they will see their error.

I don't know if Microsoft will change their policy. If they do, I will go back to them. If not, well, there's always the gen after this one.

TheWatcher000
TheWatcher000

@bluedistortions @TheWatcher000 @Dark_Deceptions Well, it helps when you have a lot of friends who actually work inside the industry, who know what's actually know what's going on, to help you separate reality from whatever bullshit is being shovelled by the Upper Management and the Greed Bots who work at the top, caring only about their bottom line, and fuck all for the people under them who actually make things happen.

 THQ is a good example of Poor Management and poor decisions that did them in, not used game sales.  38 Studios sure as hell didn't fail because of used game sales did they?  How you idiots can continue to fall for the same simple-minded propaganda bullshit over and over again is beyond me.  Maybe it's because your minds are too simple and arrested developed to achieve any higher function of thinking or nuance.

 But then I guess when you are a grazing sheep that believes anything the Top Brass sells them, instead of thinking for themselves and seeking out real truth, you get to the core of what's wrong with the country today.

Who is the bigger Danger, the Monsters causing all the damage, or the hapless zombies who are so determined to live in an enchanted world where anything some overpaid, hardly working, millionare authoritarian says is the Word Of God? 


Hard To Tell Sometimes.

Get Back To The Field, Cupcake.  The Grass Misses You.