Ubisoft buys 300 effects house

300Ubisoft has been vocal about its ambitions to storm the silver screen, and today it announced another step in that direction with the acquisition of Montreal-based special effects studio Hybride Technologies. Hybride has lent its expertise to dozens of projects dating back to 1995, from...

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300Ubisoft has been vocal about its ambitions to storm the silver screen, and today it announced another step in that direction with the acquisition of Montreal-based special effects studio Hybride Technologies.

Hybride has lent its expertise to dozens of projects dating back to 1995, from Highlander: The Final Dimension to Snakes on a Plane. However, it is best known for its work on 300 and Robert Rodriguez films like Sin City and Spy Kids.

While Hybride will assist the publisher with attempts to bring its own game series to the big screen, it will continue to work for external partners in the film industry. The companies will also share technology and develop tools in tandem. Ubisoft projected Hybride's work for external companies to bring in €6-7 million ($9.4-11 million), with operating income roughly 10 percent of that figure.

"The future of our industry depends on our ability to create brands that captivate audiences and to extend those brands to other forms of entertainment," Ubisoft CEO Yves Guillemot said in a statement. "The acquisition of Hybride falls directly into the strategy that has already led us to open a digital creation studio in Montreal and to acquire the Tom Clancy brand for video games and ancillary products."

Ubisoft has a few more ties to the film industry at the moment. Producer Jerry Bruckheimer is working on a film adaptation of the publisher's hit Prince of Persia series, and the publisher is making a game based on James Cameron's upcoming film Avatar. That project looks to be more than a simple movie adaptation, as it will debut the publisher's latest 3D technology, which Cameron himself touted in a Microsoft advertising conference earlier this year. Guillemot said in an UbiDays presentation that gamers can expect to see the new tech next year.

Financial terms of the acquisition were not disclosed.

Discussion

44 comments
keyser27
keyser27

Yeah. We really Need Prince of Persia and Assassin's Creed movies. I can't wait to see a tattooed douchebag looking for a girl while grundgecore plays. Or how about watching the ULTIMATE douchebag sitting on a bench listening to two dudes talking. Before he jumps in a bail of hay. Awesome. Really. Can't wait. All of Ubisoft's games have the most boring unlikable uninspired characters in gaming. Doesn't NECESSARILY make them bad games, as PoP was fun, but AC and Splinter Cell are just awful.

Gifted_One
Gifted_One

So when does Ubisoft plan on another Splinter cell game?

Ocharlesincharg
Ocharlesincharg

altiar on the big screen would cause me to rethink my purpose in life. it would be a revelation. please god, let it be!

obywan
obywan

I believe that only a software house knows how to use his own character for a film, as we have seen all big movie production companies are only interested in acquiring the name and produce a film that doesn't have anything to do with it. Go ubi.

combatsoldier
combatsoldier

im glad to see this new technology. It holds an exciting future.

Fanible
Fanible

Aren't they off to a bad start, since they allowed Far Cry to be made by Uwe Boll?

RonTorque
RonTorque

Splinter Cell,Assassin's Creed movies please and make them fast!

cooldude03
cooldude03

Ubisoft is really becoming a big studio in all of the entertainment industry. This helps make the video games more respected industry. Alot of video game movies would look good with this technology.

Banyan007
Banyan007

A movie to a game , it Maybe will work but not always a game to a movie , it will never work and if u don't believe my go and watch Hitman or Tomb Rider

ps3thabest
ps3thabest

an ac movie would be good maybe a rainbow 6 movie hahaha my job is done {hides in the shadows}

Antinash
Antinash

Hmmm. Maybe a DECENT 300 game would fit in nicely here.

combatsoldier
combatsoldier

That would be great news. I would love to see Christian Bale as snake. He has the personality and voice down to a T. Also We now need a gears of war, and god of war movie. A halo movie and devil may cry wouldnt hurt either.

Vaco_P
Vaco_P

"this is very very nice. now how about a metal gear and gears of war movie." There's supposedly a metal gear solid movie in the works...at least, last I heard.

Artemios
Artemios

God of Wartrilogy anyone?

neerajkumar_4
neerajkumar_4

wooot!! game based movies of such great games... would be great!! :D

pourya_ahmadian
pourya_ahmadian

i am a persian;we defeat that littles centeries ago;we exist and they not;our empire was like USA today;we defeat them hard; (WE ARE THE BEST AND WILL BE)

combatsoldier
combatsoldier

I would personally love a god of war and gears of war and metal gear solid movie. they have the technology to make them faster, stronger, and better.

shamarke
shamarke

yeah splinter cell, prince of persia and assassins creed would be a great movie its up to ubisoft!

raze-boi
raze-boi

THIS-IS-SAM-FISHERRRR, lol!

devildemondruid
devildemondruid

i was so happy when i heard they actually are creating a prince of persia movie (based on sands of time) then it was confirmed that jake Jake Gyllenhaal or whateva his last name is, is starring as the prince!! That is not a lie hes the prince!! Gemma Arterton is also in it.

javierkatana
javierkatana

Hell its about time a game publisher realized that Hollywood can only screw game franchises (Hitman its a love story, yea right?). Marvel realized the same thing as Ubisoft and we got an Ironman Movie that was respectful of the comic, DC haven't and now Superman has a son. When you Outsource to people that think gamers only think about boobs and blood, your movie will get Uwe Bowl as director.

Col-Neil
Col-Neil

Could the curse be coming to an end at long last?

plasma_twa_2
plasma_twa_2

Chessmaster: The Movie! I can see it now!

VFG
VFG

Move over Jack Ryan, sounds like a new Tom Clancy story will be making it's way to the big screen.

Intrakitt
Intrakitt

combatsoldier: What does this announcement have anything to do with Gears of War or Metal Gear Solid?

j5r9s2
j5r9s2

I think they should start with splinter cell.

Autolycus
Autolycus

[This message was deleted at the request of a moderator or administrator]

eryk1
eryk1

This is SPARTA!!!

O2k4
O2k4

great!, hope that they learn from actual film makers, before they begin movie producctions

kos1085
kos1085

I think Assassins Creed as a triology would make a good movie but making the first game into a movie by itself would be the matrix all over again with so many plot holes. At this point I would wait for the whole trilogy before making a movie of it.

shrink45
shrink45

What ever happened to that splinter cell movie that was teased in Chaos Theory?

combatsoldier
combatsoldier

this is very very nice. now how about a metal gear and gears of war movie.

bartman999
bartman999

We NEED a Prince of Persia and Assassin's Creed movie

akiwak
akiwak

I guess we can expect to see Harrison Ford come back to reprise Jack Ryan in another Clancy movie. Except this time Ford only wears a loin cloth and is the PRESIDENT of his Retirement Community's Home Owners Association. He beats up other residents that don't clean up their yard or pull weeds. In his final glory battle he fights an evil corporation that is going to demolish the community to build a strip mall. He gathers the other 300 'living' and mobile residents and is able to hold back the corporation with petitions and prostests. He then dies in front of a bulldoser which was making too much noise.

mad_tyger
mad_tyger

Wow this could make video game movies . . . not suck as badly, lol.

linkyshinks
linkyshinks

[This message was deleted at the request of the original poster]

SkilledBeast
SkilledBeast

A Prince of Persia, Splinter Cell, and Assasins Creed movie would be sick.

Polybren
Polybren

300Ubisoft has been vocal about its ambitions to storm the silver screen, and today it announced another step in that direction with the acquisition of Montreal-based special effects studio Hybride Technologies.

Hybride has lent its expertise to dozens of projects dating back to 1995, from Highlander: The Final Dimension to Snakes on a Plane. However, it is best known for its work on 300 and Robert Rodriguez films like Sin City and Spy Kids.

While Hybride will assist the publisher with attempts to bring its own game series to the big screen, it will continue to work for external partners in the film industry. The companies will also share technology and develop tools in tandem. Ubisoft projected Hybride's work for external companies to bring in €6-7 million ($9.4-11 million), with operating income roughly 10 percent of that figure.

"The future of our industry depends on our ability to create brands that captivate audiences and to extend those brands to other forms of entertainment," Ubisoft CEO Yves Guillemot said in a statement. "The acquisition of Hybride falls directly into the strategy that has already led us to open a digital creation studio in Montreal and to acquire the Tom Clancy brand for video games and ancillary products."

Ubisoft has a few more ties to the film industry at the moment. Producer Jerry Bruckheimer is working on a film adaptation of the publisher's hit Prince of Persia series, and the publisher is making a game based on James Cameron's upcoming film Avatar. That project looks to be more than a simple movie adaptation, as it will debut the publisher's latest 3D technology, which Cameron himself touted in a Microsoft advertising conference earlier this year. Guillemot said in an UbiDays presentation that gamers can expect to see the new tech next year.

Financial terms of the acquisition were not disclosed.