Total US software sales hit $15B+ in 2009 - NPD

Factoring in used games, digital distribution, DLC, mobile--but not social platforms--industry group revises $10.5B figure upward by $4.5-$4.75B.

2009 wasn't a particularly banner year for the US game industry in terms of total revenue. According to the NPD Group, total dollars spent at retail on new hardware, software, and accessories amounted to $19.66 billion, a healthy number but well short of 2008's $21.4 billion spend.

NPD now thinks total software spend hit at least $15 billion in 2009.

Of that tally, NPD stats indicated that $10.5 billion came from software sales. However, considering that the NPD group only tracks new software sales at retail and not alternative forms of revenue, such as used games, subscriptions, or downloadable content, that figure could be seen as slightly misleading.

Today, though, NPD released a more comprehensive accounting of 2009 software sales. Taking into account used games, rentals, subscriptions, digital full game downloads, downloadable content, and mobile game apps, NPD revised its $10.5 billion figure upward by $4.5 billion to $4.75 billion for 2009. As such, the industry-tracking group now believes total software sales for the year came in at $15.0 billion to $15.25 billion.

"Our expanded estimate of consumer spending reflects the growing number of options to purchase, acquire and interact with video games ranging from GameFly rentals to iPod Touch game apps," said NPD analyst Anita Frazier. "Consumer spending on social network games like those offered by Facebook would push this estimate even higher." NPD noted that the revised figures factor in "all channels and media except for social network gaming."

NPD gathered its date through a variety of means, including point-of-sale tracking and industry research tools such as the Games Acquisition Monitor, Video Game & PC Game Subscriptions Tracker, and Consumer Purchase Tracker. It also uses sales estimates provided by retailers and publishers.

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15 comments
stevenrkorea
stevenrkorea

Wow. A quick Google search shows that there are about 300 million people in the US. At $15 billion, that's $50 per person in the US. Crazy!

The_crapgamer
The_crapgamer

I only buy top tier games new ie. COD MW2, Halo Reach, Alan Wake, Splinter Cell Conviction, Gears 3, Mass Effect 2 etc... However there are a lot of games I buy used as well, like Ghostbusters, Force Unleashed, Brutal Legend etc.. I just figured those are games I'd probably like, but wouldn't want to pay $64 for, so I wait a bit and end up getting like 3 games for that $64 instead of one.

atopp399
atopp399

I contributed more than I should have to that this past year...

grigjd3
grigjd3

Another sure sign that consumers of video games are increasing in number.

parrot_of_adun
parrot_of_adun

Unless you buy at gamestop, you rarely need to pay the suggested retail price. Hell, I got Red Dead Redemption just a few days after release and got it for just over $40 on amazon. There are obviously some exceptions, but not too many...

vj_box
vj_box

Wonder what the figure will be combining all other countries.

igHendrix
igHendrix

[This message was deleted at the request of the original poster]

Saije
Saije

I on the other hand... Only buy new. Maybe I'm a spoiled ass, but I HATE the idea that someone owned the version of the game before I did.... I might catch whatever it is that makes them so damn stupid.

drokmore
drokmore

Ya, secondary market is huge with prices steadily going up for new games. I rarely ever buy new.

Hekynn
Hekynn

They should really add in the digital downloads from Steam and D2D and the DLC downloads and that will boost up the sales numbers like CRAZY!! :D

Amnesiac23
Amnesiac23 moderator

I remember the Hot Spot crew mentioning them not factoring in the DLC about a year ago and they are just now adding it into the numbers...? DLC is nothing new NPD.

okassar
okassar

Oh lol? They weren't factoring in DLC before? It has been around for...quite a while now.

monson21502
monson21502

wow thats alot of money. and it all comes from us:shock:

Flatland013975
Flatland013975

Amazing how factoring in DLC and all the other previously-unincluded content raises the sales figure by 50%. They should keep doing that.