THQ seeking 'Evolve' trademark

California-based publisher files application with United States Patent & Trademark Office for "video game software."

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Publisher THQ has made it clear it plans to evolve its business, but it appears to be making a game of it as well.

THQ is looking to Evolve for new game software.

On February 22, THQ filed a trademark application with the United States Patent & Trademark Office for "Evolve." The mark is to be used for "video game software."

No further information regarding the trademark application is available, and a THQ representative told GameSpot, "Sorry, no, we don't comment on filings."

THQ has had a troubled year. It lost $56 million during the 2011 holiday quarter and cut as many as 240 jobs as part of its move away from the children's game sector. On top of that, THQ has until July 23 to get its stock valuation above $1 per share or it will face delisting from American stock market Nasdaq.

Discussion

16 comments
Psycho_Hands
Psycho_Hands

Lets just hope they don't evolve into something like EA or Activision.

Stealthos
Stealthos

I've really enjoyed many THQ games. Saints Row is a great franchise that shows they are willing to mix things up and experiment. I loved Saints Row 2's over-the-top (crazy) fun and comedy compared to GTA4's slow-paced (and sorry but imo boring) story. Darksiders was an awesome hack n' slash game with great pacing, action, bosses and diversity. Metro2033 is a brilliant (horror) FPS with elements of HL mixed with some stealth; worth checking out for any fan of single player FPSs - they didn't bother with forcing in multiplayer like many other publishers would have. We also have UFC fanbase covered with UFC3. ALL those games got a 'great' rated review of 8/10 here on GS. Sadly many gamers only try 9+/10 games or big franchises (and then wonder why we have COD being released every year). DOW2 Retribution is one of the most impressive expansions I've ever played. For fellow gamers like myself who love to play all genres and enjoy a larger range of titles to choose from, let's hope THQ can recover, and of course for the industry and their employees.

Carpetfluff
Carpetfluff

Probably just want it for another MX vs ATV game...

fatee
fatee

Titan Quest. I rest my case.

RapidFirE53211
RapidFirE53211

The should get a better logo while they're at it.

parrot_of_adun
parrot_of_adun

Why do so many seem to think THQ publishes bad games? I mean, there IS the occasional bad game, but they put out good stuff all the time, and recently just pared down their focus to their best stuff.

AvnKnight
AvnKnight

So this doesnt mean there gonna make a goodgame.

Ringx55
Ringx55

Hoping THQ can pull out of their downward spiral!

UnwantedSpam
UnwantedSpam

Hopefully THQ can "Evolve" into a better company. See what I did there? *GS community throws tomatoes*

anticusho1984
anticusho1984

THQ has good games, hope they can resolve it and create more games

YEPEE00
YEPEE00

i like THQ...Evolve, Mutate or something. good luck.

DevilD2005
DevilD2005

I cant make heads or tails of the current THQ direction. Is it good being that they allow for alot of DLC for their products? Or is it they are milking what they can without a care to the gamer? Either way, I think I am developing an anti THQ mindset.

King-gamer
King-gamer

...What? THQ is Evolving!! *press B* THQ did not evolved. :(

Takeno456
Takeno456

Hopefully they can sort this out. THQ has good stuff every so often.