THQ, Random House crafting new IP

Game and book publishers teaming up to create transmedia properties across "multiple mediums," plan to translate more offerings from game library into novels.

THQ is a big fan of transmedia. The game publisher is currently helping with a SyFy channel miniseries that will bridge the story between Red Faction Guerilla and the upcoming Armageddon. It also recently backed Homefront: Voice of Freedom, the novelization of its already-platinum shooter Homefront.

The Homefront novel was just the first novel collaboration between THQ and Random House.

Now THQ is taking another step forward in its transmedia efforts. Today, the company announced that it has inked a deal with book publishing giant Random House Publishing Group to develop all-new intellectual properties. The agreement will see a creative team assembled from representatives of both companies that will create "a rich IP universe" and manifest itself in "a collection of games and books."

One aspect of the collaboration will be the creation of "world bibles" for THQ game series through the Random House Publishing Group's IP creation and development group, Random House Worlds. No further details were given other than THQ would continue to try to bring its current IP library to "all existing book formats" with Random House's assistance. Whether or not that means a WWE: Smackdown vs. Raw novel is in the works remains to be seen.

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10 comments
X-RS
X-RS

so much of this cross media stuff happening...wish i could help play my part =(

ssjfuturetrunks
ssjfuturetrunks

@Shardz7 where is the fun in a game genre like that?

frttrain22
frttrain22

Whether or not that means a WWE: Smackdown vs. Raw novel is in the works remains to be seen. This novel would need pictures. And Snooki as a guest host where she gets punched in the face repeatedly. That may spark some sales

Evil_Sidekick
Evil_Sidekick

I'm a big fan of THQ and they are, imo, the company with the best vision of the future of video games. Kudos to them

Azghouls
Azghouls

Well I'm a big fan of transmedia as well. Good onya and let's hope other companies will follow as well.

Shardz7
Shardz7

I wonder when some creative developer will finally invent the "peace game" genre...you know, like not watching cutscenes of folks being tortured and basing a game off blasting limbs off people you can't verbally communicate with. I wonder if Peter Molyneux can pull for the big win and accept the challenge like the path he was on with Bullfrog. Other than that, I am so tired of war/casualty themed games (and not having purchased ANY for 10 years) that I just want to send a plea to all corporates to have their development houses work on something NEW and ORIGINAL. That's all. :)

Quinzark
Quinzark

i wish to know more. could be interesting.

santinegrete
santinegrete

They better give the single player crowd something worth, even if it has MP included.