THQ cuts jobs in marketing, production

Latest round of layoffs for Saints Row publisher focuses on non-development positions; "no projects were affected."

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THQ has had another round of layoffs. The publisher today confirmed for GameSpot that it instituted a round of cuts in non-development positions this week.

2012 has not been kind to THQ.

"THQ confirms a realignment has taken place in the company's marketing and production groups in Agoura Hills," a representative told GameSpot. "This change is reflective of the company's ongoing strategy to create a more focused, agile, and digitally oriented organization. Less than 3 percent of the company's global workforce was impacted, and no development teams or projects were affected by this action."

3D Realms co-founder and frequent layoff reporter George Broussard yesterday posted an email purportedly sent to THQ staffers by company president Jason Rubin. In the email, Rubin said about 20 people were laid off. He gave additional context for the move, saying, "As you know, it is my vision for THQ to enter into new markets through new distribution methodologies, and reaching those consumers in those markets will take a different approach to marketing. It is also vitally important that we improve our production methodologies and oversight so that we are shipping better titles, on budget and on time."

Earlier this year, the publisher laid off hundreds as part of a restructuring to exit the children's licensed game market, and then changed its long-awaited massively multiplayer online role-playing game Warhammer 40,000: Dark Millennium Online to a standard RPG in light of "changing market dynamics and the additional investment required to complete the game as an MMO." That move led to 118 more layoffs. Other notably negative THQ news this year included the publisher selling off the UFC license to Electronic Arts (a move that also included layoffs), canceling the Guillermo del Toro-Volition collaboration inSane, and dropping Tomonobu Itagaki's Devil's Third from its lineup.

Discussion

10 comments
DAOWAce
DAOWAce

Cut dem QA teams, change to public beta testing.. profit!

 

And the games won't be released in any better condition because of deadlines!

params7
params7

marketing and business majors cut lose, CS and CE majors employed :P

SolidTy
SolidTy

Rubin has a tough job saving THQ, but good luck to him. Sad to hear about layofffs, but better that sacrifice than the whole ship going down.

thom_maytees
thom_maytees

This is unfortunate for those who had jobs in these positions and the layoffs may not be a good sign that THQ is in good shape.

servb0ts
servb0ts

Companys really enjoy laying people off for the upcoming holidays.

sladakrobot
sladakrobot

I was about to purchase a copy of Darksiders 2.Few weeks ago i finished the part 1 and was really looking forward.Aaaand bang...season pass! No thanks THQ.I know you need money really badly but going for DLC's scares me away.I fear Metro 2033 will be the same :( Not considering buying those games untill there is a complete edition/goty.

BassMan
BassMan

Now... if only they could patch the PC version of Darksiders 2...   

strayfies
strayfies

Oh no.  I really hope THQ can pull it together, they're one of the last Big Guys whose titles I still like, whose DLC policies I can endure.

DarkSaber2k
DarkSaber2k

"The publisher today confirmed for GameSpot" Nice to know at least a couple of reporters on this site actually bother with this step. (Looking at you Hack-ooh)

strayfies
strayfies

 @Bl4KD37H Absolutely.  it's so bogged down in its own mismanagement that we might never see a major release with the same heart and creativity that we saw in earlier days.  It's a real shame, but it's also pretty much inevitable in entertainment industries.

 

Look how desperate Hollywood is, I mean they're not even trying new things anymore.