These Celebrities Are Promoting Call of Duty: Black Ops 3 DLC on Instagram

With the launch of Call of Duty: Black Ops III's Awakening expansion this week, Activision's marketing department is spinning into high gear. A number of celebrities, presumably at the request of Activision, this week published posts on Instagram about Awakening and The Replacer, a silly character played by Peter Stormare who takes over your job and life when you're busy playing Call of Duty.

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Some of the celebrities who posted about Black Ops III on Instagram included NBA player Kyrie Irving (4.5 million followers), Chrissy Teigen (4.9 million followers), and Coco (1.8 million followers).

You can see their posts in the image gallery above; Teigen's photo sees Stormare pretending to be pregnant like she is right now.

All of them were published on February 2, the day that Awakening launched for PlayStation 4. It arrived first on PS4 thanks to a new timed-exclusivity arrangement between Sony and Activision. This deal was previously between Microsoft and Activision.

The expansion, the first of four planned paid add-ons for Black Ops III, includes four new multiplayer maps (one of which is a re-imagining of a Black Ops II map) and a new one for Zombies mode. A release date for Awakening on Xbox One and PC has not been announced.

In other news about Black Ops III, a Double Weapon XP event is running through Monday.