The NFL Is Making Its Own Video Game Show

The NFL on Friday announced a partnership with EA Sports to develop a new video series that will air every week on digital platforms. The show is called EA Sports Madden NFL Live, and it will air on a weekly basis through NFL.com and Twitch (yes, the NFL has its own Twitch account) every Friday at 12 PM EDT.

Reruns can be seen on the NFL Network on Fridays at 4 PM EDT. You'll also be able to watch clips from the show on NFL.com, the NFL mobile app, and Twitch.

EA Sports Madden NFL Live is produced by the NFL's internal NFL Media team. The show aims to be the "premier destination" for everything you'd want to know about EA's Madden series. Hosts will talk about new in-game content for Madden Ultimate Team and give you pointers on how to play better.

The show will also include a SportsCenter Top 10-like segment of the best plays of the week and provide the latest details on in-game player ratings. There's also some synergy going on here, as the show will air recaps and highlights from real-world NFL games "through the lens of Madden NFL 16."

The EA Sports Madden NFL Live hosts are writer Adam Rank and former Pro Bowl running back Maurice Jones-Drew. Popular Twitch sports game streamer Scott "Coltrane" Cole also appears on the show, while a different guest--a current or former NFL player or celebrity--will join the regular hosts every week.

Madden NFL 16 launched in August and enjoyed a generally positive critical reception across the board. GameSpot's review scored the game an 8/10.