The Future of VR Video Games, According to Hot Pockets

Hot Pockets has launched a new, video game-focused ad campaign that offers a funny (and cheesy) prediction for the future of virtual reality games. The ad, called "Hunger Can't Kill My Game," is already airing on TV in 15- and 30-second versions. Check out the 30-second clip below.

Of course, the manner in which the ad depicts VR games isn't exactly how things work right now--but it was always meant to be over-the-top and ridiculous. And it certainly delivers on those fronts.

Gears of War creator Cliff Bleszinski, an early-round investor in Oculus Rift, responded to the new Hot Pockets VR ad recently on Twitter. Linking to the video, he wrote: "You go, marketing guy who read a CNN article about VR, you go."

The VR market is heating up. The Oculus Rift and Sony's Project Morpheus headset go on sale in 2016, while the ViveVR headset, from Valve and HTC, is scheduled to arrive later this year.