The Future of Madden After Madden

After nearly 30 years of broadcasting NFL games, John Madden announced his retirement today. Football fans have grown to love (and sometimes loathe) Madden's boisterous style, his often-shameless rooting of his favorite players (most notably Brett Favre) and his inarguable passion for the game...

After nearly 30 years of broadcasting NFL games, John Madden announced his retirement today. Football fans have grown to love (and sometimes loathe) Madden's boisterous style, his often-shameless rooting of his favorite players (most notably Brett Favre) and his inarguable passion for the game. Personally, I don't think there has been a finer NFL broadcasting combination than the duo of Pat Summerall and John Madden during their heyday in the 1980s and 1990s.

Sports game fans have come to associate the man with one of the best-selling sports series of all time, EA Sports' Madden NFL series. Madden's retirement from broadcasting, and the inevitable fade from public life that such an announcement means, brings up the inevitable question of the future of the "Madden" name in the Madden NFL series.

EA has flirted with the idea of dropping the Madden name from its premier football series in the past but the cache of the Madden name has proven to be remarkable. Far from being marginalized in the series in recent years, John Madden has actually had a bigger presence in the Madden series of late. In last year's Madden NFL 09, for example, Madden appeared as your virtual tour guide in the Madden IQ feature, which gauged your skill level in the game with a series of on-field challenges. While it's possible that Madden could continue to have a presence in the game post-retirement, it wouldn't surprise me to see him begin gradually backing away from these kinds of obligations.

So where does EA Sports go from here with the Madden brand? Do they stick with the "Madden" name for the forseeable future, trusting that the brand itself is recognizable enough to stand without the real John Madden appearing on our television sets every Sunday night? Do they decide to finally make the switch and change the name to something more in line with the rest of its sports lineup? Will we see next year's game simply known as EA Sports' NFL 11?

How long do you think the Madden name will stick around in EA Sports' football franchise?

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Discussion

134 comments
jahoousa
jahoousa

It will be around as long as it needs to be. Who cares? It's the same game either way, a title doesn't define it's contents. Irrelivant.

TXDRiPpA
TXDRiPpA

Madden is so boring. No excitement what so ever! Like other people have said they need to concentrate on a "Good Reliable" Working game. Rather then not fix all the bugs but just add new features to it. I was hoping this was about NO MADDEN completely, and was hoping 2k gets to make a nfl game again. But nope

hongo1313
hongo1313

EA should concentrate on making a game without any damn bugs, I would'nt miss having the game freeze after a couple played seasons and then having to get patches.

coolkid93
coolkid93

madden isn't madden without him. Well They can name it whatever they wan't but as long as it has great gameplay.

Yung_Thrandy
Yung_Thrandy

Madden is like Micheal Jordan to basketball shoes, nobody cares that he isn't actually playing anymore. NEVER EVER EVER EVER EVER EVER change the name from Madden. "It's a brand name, the people know may know Madden the same way they know the chairman or CEO of General Mills" (Denzel in American Gangster)

Netino78
Netino78

They wouldn't change the Heisman Trophy to another name and they should do the same to Madden, the only reason for them to change should be if john madden himself asked them to

Liferow
Liferow

I agree with jjdomo, I only played one madden game, and I do enjoy watching football. But all my friends that come over play it on my machine. It's like the name "Madden" replaced the word football. Example, "let me whoop u on that madden" It's traditional. It will be weird hearing people say "let me whoop you in EA sports NFL" I say they keep the Madden name, as long as it's been around, I'm sure ppl will accept his retirement but keep the legacy going by purchasing the new Madden games.

jjdomo
jjdomo

i think they will keep the madden name on it for a while yet. he'll probably also be on the cover this year instead of an athlete.

Nola17th
Nola17th

i would say call it espn football with a different nfl player on the cover r who ever won the superbowl that year

mskay2
mskay2

keep it Madden ! let the legacy live on ! and if ya don't like that idea... how about 'Frank Caliendo Football'

BarNone101
BarNone101

call the game whatever u want, just please make the gameplay good.

maddenfreak41
maddenfreak41

@ LickisMyCrackis john madden is awesome and your a f***ing d*****bag

gmagnus
gmagnus

They'll never drop the Madden. When people come in a video game store, they ask "y'all got that Madden?" If they drop it, it will return the next year.

ikeman0777
ikeman0777

dont worry ea sports will have madden on the game until "Madden NFL 3000"

D-MonDRV
D-MonDRV

Well, didn't EA Sports take the ESPN license a few years ago? Here's their excuse to finally use it.

djwc33
djwc33

i hope this doesn't ruin the fun for the greatest line up of games

sportmad
sportmad

i agree with maverick 76. i also think it is not right to use madden as a title.i have madden 09 it is great but if they don't make a 10' madden. not so great .

maverick_76
maverick_76

I have to admit that keeping the Madden name will be paramount to the EA football game. But they won't keep it if they think his name is not worth as much as ol' Johnny's inevitable asking price. Time will tell if it will stay Madden or change, but I think it will stay Madden personally.

LickisMyCrackis
LickisMyCrackis

[This message was deleted at the request of a moderator or administrator]

Waza19
Waza19

i never heard about this guy so they should just keep that name

im-a-roustabout
im-a-roustabout

The Colonel died and they still make it KFC with his face on it and everything....what's so different? ANybody who's anybody knows and associates that game with Madden. Still, it is just a name though, I don't think the integrity of the games will change whether they keep it or not.

davey5w
davey5w

i heard that there gonna change it to BERMAN ..anyone else hear that?

mgcrider08
mgcrider08

I don't know...I can't really see why at this point you get rid of the name unless Madden just doesn't want to fulfill the obligation anymore. But if they must find another announcer for the game, please get Gus Johnson...please!! Unfortunately, you may have to call it "Johnson Football 11"...not the same ring. The Madden name kind of transcends broadcasting anyway, so I think it needs to stay.

jj3344
jj3344

@ theoneborntogo: Yeah I can see it now Madden 25 hey he may hae been dead for 12 years but we finally found him a monkey body so here is John Madden back from a brief hiatus! lol jk

osxgp
osxgp

The name doesn't belong to EA unless Madden signed away the rights. Otherwise they will have to keep paying him royalties. And for those complaining about the name change, it's up to John Madden if his name stays with EA.

MrG31
MrG31

You gotta keep the name. When someone says Madden you know exactly what they're talking about. There's a bond among Madden players. I've been playing since 92 and it wouldn't be the same without the name.

Toropore
Toropore

Lombardi stayed Lombardi, Madden stays Madden. LONG LIVE GREEN BAY!

gtad09
gtad09

It wouldn't be a bad idea to keep the name for marketing reasons, but I sure would like it if the Madden franchise would take some chances and change up there game style a little bit for people who are bored with buying the same game with new players each year.

AoW_TMS
AoW_TMS

They should never change the name! Madden Football will always be Madden Football... They don't rename the Heisman Trophy because he is dead do they?

_maTT_4
_maTT_4

Why would they change the name anyway? It would be a tribute to his decades of service in the football league. He might be like Brett Favre and come back after several weeks. But, why would they change the name anyway?!

James192301
James192301

New name means new game! Re-organize your tired act of a game and give us something new.

b-black215
b-black215

i think they should keep the name madden... nfl 11 etc is to basic... its not your average football game even though its simulated.

OZONEKING
OZONEKING

madden just ain't madden without the "Madden." That made a lot of sense.

microtyrone
microtyrone

see ya later madden..it was a great run. id like to still see his name on the game

wisecrack57
wisecrack57

I think they should leave his name for several reasons. One, you shouldn't just change the name of a series, it could still be Madden even if he's retired. Also I think they should keep the name out of honor and respect for John Madden, because of all the time he contributed to football and the series itself

lmelo
lmelo

You don't have to ever change the name, it's always gonna be madden as far as i'm concerned. In honor of John Madden, it should always stay that way, he didn't just have his name on the cover, he helped make the game so that should be appreciated.

nickfogal
nickfogal

When you hear the name Madden what do you think of? Video games is the answer. It has never been about John Madden. I doubt any of you reading this even know he was a football coach. The fact he is retiring from broadcasting has no bearing on this game. Madden is video game football. It's not EA, NFL or Football. It's Madden.

TimmyNude
TimmyNude

Madden has sucked since it's been on next-gen systems, they don't seem to care anymore. It is known as Madden, but John Madden isn't going to be part of it. I figure it's better off to to move on without dragging his name along and associating him with these games for years to come. Sales won't be hurt. Drop the name in the near future. NFL 2011.

Nachoking2k2
Nachoking2k2

It's time to rename it ESPN NFL Football or NFL Football. They still do nothing with the ESPN presentation.

donner2
donner2

No way EA should change the game from Madden. Does anybody really care how much John Madden is involved with the game? Meanwhile, changing the name of the game would be re branding it. So unless if EA ever decides to overhaul the game, it should always be Madden.

thehac
thehac

Madden 2010 - The end of an era... Make that the last one... game is based on last years stats and players...

theoneborntogo
theoneborntogo

madden will just prob sell his name 2 ea and it will stay madden

Metallars143
Metallars143

tjax: Thank you for the correction, but I know he was the analyst as of recent, which is why i haven't purchased Madden 09. I just hope the Madden series doesn't turn into the Collinsworth series. On second thought, was this further proof of the Madden curse? Collinsworthless takes over Maddens 2009 video game commentary, and Maddens personality spot for the 2009 NFL season is replaced by Collinsworth? Madden had one heck of a great football career, even though his routine got a little stale and redundant towards the end of his analyst career. He was always a stand up guy, had a wealth of football knowledge, and extremely personable. It would be a shame to put Collinsworths name this product due to Maddens retirement. I don't know the contract Madden has with EA but I hope he will still license his name for use on this game for the next few years to come. Because even with my dislike to C Collinsworth, its not centered just on him. I honestly can't think of anyone at this time who can trademark the game as well as madden did and thats what EA (or anyone using a license to sell a product) would be looking for.