Take-Two files new Bully trademark

Publisher's new government filing covers "computer and video game programs and software."

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Rockstar Games parent company Take-Two Interactive has filed a new trademark application for Bully covering, among other things, "computer and video game programs and software."

The trademark application was filed with the United States Patent & Trademark Office on July 25. A company representative was not immediately available to comment.

The new trademark is the fourth that Take-Two holds related to Bully. The first, originally filed two years ahead of Bully's release in 2006, covers "computer game programs and software." A second covers clothing, while the third covers printed material like books and magazines.

In November 2011, Rockstar Games cofounder Dan Houser explained that after the original Bully shipped, it was decided that Rockstar Vancouver--the lead developer behind Bully--would work on Max Payne 3 instead of a sequel to the open-world game.

"So we knew that we didn't want to start doing the Bully sequel instantly at that second with those guys--even though it is a property that, like [Max Payne], we adore and might come back to in the future," Houser said at the time. "There was just no impetus to do that then. So we said, 'You can do Max, and then we will see what we can do with Bully.'"

If the Bully franchise is to return, it could be one of the multiple next-generation games Take-Two currently has in development. In May, CEO Strauss Zelnick said, "We also have a extraordinary pipeline of titles in development for next-generation platforms, including groundbreaking new intellectual property and releases from our proven franchises."

Take-Two will report earnings and hold a question-and-answer session for its latest financial period today beginning at 1:30 p.m. PDT. Check back later for more.

Discussion

264 comments
Jshaw71
Jshaw71

Hmmm, I can wait for a bully sequel, but i can't say how much longer, it's clear ppl want it, they sure are taking their time, for the past few years I have been looking forward to each E3, for even a teaser... something on Bully 2

gen85
gen85

its about time for a sequel bully was underrated screw max payne


Khalid Mohamad
Khalid Mohamad

Calm down everyone, this doesn't mean they are making a sequel. They had to file a new trademark to keep selling the game on Xbox Live.

Matthew Hall
Matthew Hall

Bully 2 would be great, hopefully we still play as Jimmy!

Don_Mattrick
Don_Mattrick

Hey Facebit**es!, get out, we don't serve your kind here!.

Tyler Hanson
Tyler Hanson

YES! My most favorite Rockstar game! 100 Bully three times now. Can't wait for a second one.

Mingo
Mingo

didnt know Take Two Interactive was still around..

Robert R Adams
Robert R Adams

as much as i do not care for this game as a collector i just might have to get it!!!!

Cirno Yousei
Cirno Yousei

If Take-Two doesn't get Rockstar North involved, expect to be disappointed. Do remember that they also own 2K games, which although have a good set of studios, they shouldn't be responsible for Rockstar's stuff.

Elk
Elk

New Bully? Yes! Yes! Oh one hundred times yes!

Sarkiri Ingti
Sarkiri Ingti

Opss !! sorry my mistake lol :D it was supposed to be i want to play bully 2 :)

Tareq Omar
Tareq Omar

Everything from Rockstar is awesome

Matty Ramone
Matty Ramone

jimmy is about 19 now and in college and finds himself unwillingly involved in some illegal activity and he has to get himself out of it. this would be a great scenario for bully 2. a mature rated game but not a saints row kind of mature.

Tommy Mcdaniel Jr
Tommy Mcdaniel Jr

oh snap and here i thought it was goingto be another red dead game...

mhj0808
mhj0808

Bully 2 on PS4 and XBone?

I would cry of happiness :,)

James Bos
James Bos

Hell yes! Loved it on the PS2 and 100% it on the 360! Bring on a new one!

Tony Luckovich
Tony Luckovich

Yeah, the first game is still one of the best games i have ever played!

Marc Boggio
Marc Boggio

I'd be thrilled if they released an HD remake of the original that wasn't as buggy as the 360 port

Don_Mattrick
Don_Mattrick

Grrrr...FB wankers they are spamming this page!

Zul Naim
Zul Naim

i think he is trying to say "I play Bully too"

3v1LR0n1N
3v1LR0n1N

@Stanley Hylton yeah... they kinda own Rockstar, and 2k games, and ALL there sub divisions as well, including irrational games and fireaxis games. so they own the companies that made the GTA, Bioshock, Max Payne, Xcom enemy unknown etc.

3v1LR0n1N
3v1LR0n1N

@Holy-Rapture its surprisingly good really... it's out for PC, 360, wii and, ps2. speaking of the ps2 version its also avalible for the ps3 via psn's ps2 classics... so you got the chance if you can get a hold of a copy

punksterdaddy
punksterdaddy

@3v1LR0n1N @punksterdaddy 

Not yours, you are safe. lol

I was meaning the guy that you replied to from Facebook.

It was so dumb, it makes you wonder what games he plays... if any?

Maybe he didn't realise that they are the parent company of Rockstar and 2K, which I guess is fair enough.

Then again, it does tell you who they are in this article and what they own etc.

So it seems that he DIDN'T actually read the damned story! Just read the headline, then commented accordingly. (Happens too often here but seems worse with Facebook people)

Which brings me back to my original comment... 

"That is such a silly statement," STILL!  >_<