Take-Two: "Arrogance is the enemy of continued success"

Strauss Zelnick says company has a "healthy respect" for competition and is constantly keeping tabs on what its competitors are up to.

Publisher Take-Two Interactive has seen continued success from its stable of industry-leading franchises like Grand Theft Auto and BioShock, but the company has not been blinded by its accomplishments, according to CEO Strauss Zelnick. He explained in a recent earnings call that to be blinded by hubris would be the company's downfall.

"We have a healthy respect for our competition. We don't take anything for granted," Zelnick said. "We're fond of saying that we think arrogance is the enemy of continued success. We're always looking over our shoulders, and not because we're worried about someone eating our lunch, but because we're worried about making sure that we always provide the best experience to consumers."

Take-Two's portfolio of franchises include mutli-million sellers like Grand Theft Auto, Max Payne, NBA 2K, Borderlands, Civilization, and BioShock, among others. These games make Take-Two the "standard bearer of what is the very best in interactive entertainment," Zelnick said.

If Take-Two is to continue to hold its position as an industry leader, it must monitor what its competition is up to and listen to consumer feedback, Zelnick said.

"To do that, we have to be mindful of what our competitors are doing and what our consumers want and always give them what they want and then some…and to do so at a fair price," Zelnick said. "So, we have the highest weighted [review score] average on Metacritic ratings in the business. And yes, we know we can always do more. We're very self-critical; we're always trying to push the envelope. So, are we worried about our competition? Yes. But what do we focus on? We focus on our own knitting and making sure what we do is the very best."

Take-Two's next major release in Grand Theft Auto V, which releases worldwide September 17 on Xbox 360 and PlayStation 3. The game is expected to be a major contributor to the company's bottom line.

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Eddie Makuch

Eddie Makuch is a news editor at GameSpot, and would like to see the Whalers return to Hartford.
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111 comments
dr_jashugan
dr_jashugan

Wow, that picture of the gamer giving that girl the finger! Just WOW! 8-\

Revl8n
Revl8n

And other development studios releasing games with 10 hours on content wonder why their products struggle and end up in the used game bin. It's great to see the developers that focus on customer value and satisfaction doing well. GTA V is my only preorder of the year.

Hurvl
Hurvl

"Arrogance is the enemy of continued success" Some of the people of the internet could learn from that quote, but I doubt they'd want to learn. They're too narrowminded and arrogant to do so.

Anyway, Take-Two has a great mentality, you've got to constantly improve. If someone does something good or better than you did, you investigate that and try to make your own products even better. 

Slagar
Slagar

SOFTLY SOFTLY CATCHY MONKEY.

myungish
myungish

Wise words from a gaming publisher CEO. That's a rare thing these days.

tightwad34
tightwad34

Remaining humble is one of the best qualities you can have. And like they implied, don't take things for granted.

ChaosUndivided
ChaosUndivided

If only politicians, and some health professionals and government workers felt the same.

hadlee73
hadlee73

Take Two: *Looks at what Rockstar and Ken Levine are working on*, then *looks at what other companies are working on*, then tells Rockstar and Ken, "Just keep doing what you're doing". :P

SIDEFX1
SIDEFX1

I think it is pretty cool using two character or three for a major moment or another..

SavoyPrime
SavoyPrime

Out of all the big publishers, I feel Take-Two doesn't exactly get the props they should. Zelnick has done a good job running the show.

MN121MN
MN121MN

@SavoyPrime Yeah, but they're stlil posting losses..... Hope that changes though with GTA V....

llantaeusll
llantaeusll

2k needs to work on improving the quality of NBA 2k series. The association mode has been the same for the past 3 or 4 years. Also you can not even turn off auto save. NBA 2k13 imo was a disappointed. 

Bioshock was also a overhyped disappointment. Luckily it had a great ending to save the game. The game started off amazing but lost its halfway threw the game.

str8killa007
str8killa007

I think this is about take-2 not 2k ,, diff devs you know .

llantaeusll
llantaeusll

@str8killa007Take-Two's portfolio of franchises include mutli-million sellers like Grand Theft Auto, Max Payne, NBA 2K, Borderlands, Civilization, and BioShock, among others. These games make Take-Two the "standard bearer of what is the very best in interactive entertainment," Zelnick said.

brokenpike
brokenpike

He mentions competition in the article, who are they referring too?