Take-Two: "Arrogance is the enemy of continued success"

Strauss Zelnick says company has a "healthy respect" for competition and is constantly keeping tabs on what its competitors are up to.

Publisher Take-Two Interactive has seen continued success from its stable of industry-leading franchises like Grand Theft Auto and BioShock, but the company has not been blinded by its accomplishments, according to CEO Strauss Zelnick. He explained in a recent earnings call that to be blinded by hubris would be the company's downfall.

"We have a healthy respect for our competition. We don't take anything for granted," Zelnick said. "We're fond of saying that we think arrogance is the enemy of continued success. We're always looking over our shoulders, and not because we're worried about someone eating our lunch, but because we're worried about making sure that we always provide the best experience to consumers."

Take-Two's portfolio of franchises include mutli-million sellers like Grand Theft Auto, Max Payne, NBA 2K, Borderlands, Civilization, and BioShock, among others. These games make Take-Two the "standard bearer of what is the very best in interactive entertainment," Zelnick said.

If Take-Two is to continue to hold its position as an industry leader, it must monitor what its competition is up to and listen to consumer feedback, Zelnick said.

"To do that, we have to be mindful of what our competitors are doing and what our consumers want and always give them what they want and then some…and to do so at a fair price," Zelnick said. "So, we have the highest weighted [review score] average on Metacritic ratings in the business. And yes, we know we can always do more. We're very self-critical; we're always trying to push the envelope. So, are we worried about our competition? Yes. But what do we focus on? We focus on our own knitting and making sure what we do is the very best."

Take-Two's next major release in Grand Theft Auto V, which releases worldwide September 17 on Xbox 360 and PlayStation 3. The game is expected to be a major contributor to the company's bottom line.

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Discussion

117 comments
dr_jashugan
dr_jashugan

Wow, that picture of the gamer giving that girl the finger! Just WOW! 8-\

Revl8n
Revl8n

And other development studios releasing games with 10 hours on content wonder why their products struggle and end up in the used game bin. It's great to see the developers that focus on customer value and satisfaction doing well. GTA V is my only preorder of the year.

Hurvl
Hurvl

"Arrogance is the enemy of continued success" Some of the people of the internet could learn from that quote, but I doubt they'd want to learn. They're too narrowminded and arrogant to do so.

Anyway, Take-Two has a great mentality, you've got to constantly improve. If someone does something good or better than you did, you investigate that and try to make your own products even better. 

Slagar
Slagar

SOFTLY SOFTLY CATCHY MONKEY.

myungish
myungish

Wise words from a gaming publisher CEO. That's a rare thing these days.

tightwad34
tightwad34

Remaining humble is one of the best qualities you can have. And like they implied, don't take things for granted.

ChaosUndivided
ChaosUndivided

If only politicians, and some health professionals and government workers felt the same.

hadlee73
hadlee73

Take Two: *Looks at what Rockstar and Ken Levine are working on*, then *looks at what other companies are working on*, then tells Rockstar and Ken, "Just keep doing what you're doing". :P

SIDEFX1
SIDEFX1

I think it is pretty cool using two character or three for a major moment or another..

SavoyPrime
SavoyPrime

Out of all the big publishers, I feel Take-Two doesn't exactly get the props they should. Zelnick has done a good job running the show.

llantaeusll
llantaeusll

2k needs to work on improving the quality of NBA 2k series. The association mode has been the same for the past 3 or 4 years. Also you can not even turn off auto save. NBA 2k13 imo was a disappointed. 

Bioshock was also a overhyped disappointment. Luckily it had a great ending to save the game. The game started off amazing but lost its halfway threw the game.

brokenpike
brokenpike

He mentions competition in the article, who are they referring too?

Alucard_Prime
Alucard_Prime

Words of wisdom.....they are industry leaders for a reason. I feel sorry for other publishers releasing a game this September.....what could  possibly survive a GTA release?

vadagar1
vadagar1

everyone should be trying to be like CD pro. 


lik thats even possible ...hhhha 

they are way above the rest of the game company wana bes :P 

joce667
joce667

@arkhamcity54  

No they do not 2k is a publisher and naughty dog a game studio  . You need to find better argument or learn the no to mix up apples and oranges .

arkhamcity54
arkhamcity54

Take - Two needs to worry about Naughty Dog.

suder
suder

Who to go for GTA 5 or a girl friend

suder
suder

Who to go for GTA 5 or a Girl Freiend

DrKill09
DrKill09

I dunno, you guys have been arrogant in the past.  You told us what we wanted with GTA IV's boring mini games, and lack of stuff to do.  Volition gave us what we wanted only months later with Saints Row 2. 

Don_Mattrick
Don_Mattrick

This is shore-ly a note that some kind of "fish" should take.

Because this is turtley and dolphintly is for him and his arrogance.

001011000101101
001011000101101

Respecting your competition? Providing your customers with good products? What is this!? - EA

DoublesWorld
DoublesWorld

One of the few publishers I actually respect in this industry. Keep up the good work Take-Two!

santinegrete
santinegrete

To think I respect 2K because their products are very different but also very high on quality. If this publisher got it's hands on a Survival Horror genre, I'd love to see what they come up with.

GAMERALL
GAMERALL

Ah the usual Mr. Zelnick "We rock, the rest suck" yammering.

KidKupo
KidKupo

1. I don't think they are related, shes a cute blond, hes a soulless ginger. 2. I hate when people wear shoes in their own house. Poor people do that.

digits52
digits52

The dude's Sister has been yelling obscenities from down the hall, when finally she decides to confront her brother saying...Where the fuck is the gram of haze i left in my upper drawer u mutha fucka..the dude replies with a casual middle finger.There ya go (Thumbnail in a nutshell)

gamist
gamist

"Arrogance is the enemy of continued success"

Did you hear that, EA, MS, Activision?

MN121MN
MN121MN

@SavoyPrime Yeah, but they're stlil posting losses..... Hope that changes though with GTA V....

str8killa007
str8killa007

I think this is about take-2 not 2k ,, diff devs you know .

frylock1987
frylock1987

@arkhamcity54  

nah....while Naughty Dog games are fun and amazing graphical, they are still extremely linear. 

rad8045
rad8045

@arkhamcity54  Why ?? It is healthy for a company to have good competition, It helps them do better. Take -Two / Rockstar and naughty dog are my favourite developers and publishers and can co exist just fine. Plus after Far Cry 3 and the up coming Watchdogs and The Division I can add Ubisoft to the list as well. 

aminal85
aminal85

@suder Don't worry bro, I've got it covered. I'll wager you'll be able to get a girlfriend of sorts in GTA5 ala San Andreas :)

arc_salvo
arc_salvo

@suder 

Both!  When you get bored of GTA 5, you can cheat on it with your girlfriend.

Kooken58
Kooken58

@DoublesWorld There is also Valve but you dont see much of them these days since they have trouble counting up to 3.

arc_salvo
arc_salvo

@DoublesWorld 

I agree, they are very consistent in the quality of their games and they're not afraid to take risks.  Smart risks that get them success and profit though.

One hell of a company that I respect WAY more than Activision or EA.  Take Two cares about quality and respects its customers and it shows.

jyml8582
jyml8582

@GAMERALL when you're publishing a monster title like GTAV, you earn the bragging right to talk like Einstein or Confucious. 

Evanduil
Evanduil

@GAMERALL Maybe, but this is the one parent company that deserves to say that.

R2C25
R2C25

@gamist "You gotta get a second job to get a PS3"- Son¥.

Very convenient that  you forgot them.

llantaeusll
llantaeusll

@str8killa007Take-Two's portfolio of franchises include mutli-million sellers like Grand Theft Auto, Max Payne, NBA 2K, Borderlands, Civilization, and BioShock, among others. These games make Take-Two the "standard bearer of what is the very best in interactive entertainment," Zelnick said.

wgerardi
wgerardi

@R2C25 @gamist To be fair, the Japanese work way harder than us... so them Sony telling us to get another job probably just means "if you worked as much as we did you could afford it" :p