Taco Bell announces Xbox contest

Taco Bell has announced an extensive nationwide sweepstakes program that will award 6,700 lucky winners with an Xbox system, controller, and one game. Consumers making a purchase at participating Taco Bell restaurants between October 18-28 will receive a so-called "Win It Before You Can Buy It" sweepstakes ticket. The ticket number can then be entered online at xbox.com to enter in a random drawing.

"Taco Bell is leading the much-anticipated introduction with an unprecedented sweepstakes promotion that gives consumers an opportunity to win a free Xbox before they can even buy it on retail shelves," said Debbie Myers, vice president of media services, entertainment & licensing at Taco Bell. "Xbox appeals to Taco Bell consumers who are also avid gamers seeking adventure and excitement."