Sunset Overdrive’s box art was a major challenge, Insomniac says

Insomniac explains why it didn’t go with a “standard” video game cover.

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Insomniac Games finally let us have a good look at Xbox One exclusive Sunset Overdrive this week, and you may have noticed that it doesn’t have just another “standard” video game cover.

As Insomniac Games Community Lead James Stevenson explained in a post to the developer’s official blog, coming up with the cover wasn’t easy. “First, Sunset Overdrive isn’t a character-forward game,” he said. “The character in Sunset Overdrive is YOU. You’ll customize your character and play as yourself. So the cover couldn’t really solely focus on just a game-style rendered character and weapon.”

Instead, Insomniac decided to show off the variety the game offers with a dense, detailed illustration. It commissioned British graphic design studio ilovedust for the job, which previously worked with Nike, Red Bull, and Wired.

The final product is packed with details from the game, and reflects its colorful palette. In addition to the hero character with the Roman Candle Gun, you can spot other heroes, multiple types of the game’s mutant OD enemies, Fizzie, the mascot for the game’s OverCharge Delirium XT energy drink, and much more. It’s almost the opposite of another great cover for an Insomniac game, Resistance 3’s minimalist design from artist Olly Moss.

For more on Sunset Overdrive, check out GameSpot editor Maxwell McGee’s hands-on preview.

Emanuel Maiberg is a freelance writer. You can follow him on Twitter @emanuelmaiberg and Google+.

Got a news tip or want to contact us directly? Email news@gamespot.com

Discussion

126 comments
bekyuubi
bekyuubi

The trailer makes the game really appealing.

Stiler
Stiler

This reminds me of older Genesis/Snes cover art.

cws3e
cws3e

I hope people enjoy this game but from the latest trailer it is clearly not for me.

mikemaj82
mikemaj82

This looks like a mess designed by a talented 12 year old.

hochstreck
hochstreck

While I like this cover art and the game's art-style very much, I highly doubt they will make a lasting impression on the average gaming-dunce.

ohyde123
ohyde123

lol i just wanted to read the comments, its like drag queens  arguing for a man.

DarkSaber2k
DarkSaber2k

Nothing interesting to say about your game? Talk about the box art!

3dmatrixgamer
3dmatrixgamer

Cover looks nice let see what is inside the case.

deathstream
deathstream

Why is the cover not in an article about the cover?

kye-mc
kye-mc

This is the only xbox game since halo 3 that I actually want to buy the console for! Good job Microsoft! Unique experiences for once...

sladakrobot
sladakrobot

Reminds me of colorfull japanese cover arts...nice.

I hope the coverart is on bothsides and on one i want the pure coverart(without M-rated,MS,Insomniac and such stickers).
Just like in Halo Reach and Fable 3.

SavoyPrime
SavoyPrime

What should be the major challenge is getting back the mojo they once had. Ever since going multiplatform, these dudes are putting out some suspect s***. First Fuse and now this. Not sure why some are getting hyped about this. I'm sure Xbox One owners can find something else to get excited about. Like Quantum Break. At least that looks like it will be a good game.

hehe101
hehe101

Looks amazing, really hope it delivers and the multiplayer is fluid, good luck to them.

PS4andXoneGamer
PS4andXoneGamer

Never been a fan of any of Insomniac games. The resistance series is very overrated in my opinion

megakick
megakick

That is 1 YAY for XBOX ONE.

REAL GAMES > HIPSTER GAMES

insloanwetrust
insloanwetrust

You mean it was hard not to make it look like a dead rising, infamous, Crackdown Ratchet and Clank and Jak and Daxter clone? Well that's what it looks like.

Martyr77
Martyr77

The game looks awful but I will give them credit for trying something different anyway.

Monsterkillah
Monsterkillah

Beautiful boxart

Love the street punk style of it

Halloll
Halloll

best cover I've seen in a long time, we had so many covers with the lead character tilting their head slightly down with a scowl on their faces last gen.

binbin90
binbin90

it's a very nice cover :) But I don't see it as being different compared to the so called "Standard" covers.........tbh

tightwad34
tightwad34

So the box art was a challenge. Since when in hell did this become newsworthy? Oh, right Eddie.....

hotwog21
hotwog21

offload the computations to the cloud.

vivvianni
vivvianni

720p 15fps on xbox one is a major challenge for Insomniac too.

shinjuki
shinjuki

CANT WAIT FOR THIS GAME!!!!

immortality20
immortality20

Looks like a comic book cover. I'd take that any day over standard bad ass with a gun cover. Or bad ass with a gun walking away cover. Or a bad ass with TWO guns! As for the game, it looks very fun and different from most games coming this fall. Adding it to the long list of other awesome games I want to get.

prats93
prats93

At first i thought it would be unique and inventive, but then i realised it was just Infamous with guns.

KBABZ
KBABZ

@sladakrobot I recall that the US release of Resistance 3 had reversible cover art that carried the theme of the front over to the spine and back too! So it may be possible that IG does something similar for SSO.

repetitious
repetitious

I'm sure xbox owners don't need you to tell them what to get excited about.

binbin90
binbin90

@megakick  you must think that ID@Xbox games aren't considered hipster :|

ooblah
ooblah

And your problem with that? That's only an argument for the game. Plus you forgot Jet Set/Grind Radio.

ooblah
ooblah

Yeah, sure, bud.

ooblah
ooblah

Makooooooooch!!!!!!!

smackdowner360
smackdowner360

@prats93  Please dont compare a piece of garbage like infamous that flopped to a upcoming master piece like sunset overdrive.We always know when the Xbox has a hit because you pathetic sony fanboys come to the Xbox section and become stupid with the ccomments.So please kid move along

Kaiser499
Kaiser499

@smackdowner360

Sorry to bust your safe bubble but I'd hardly call 1.19m in sales in under a month a flop, try harder next time.