Stupid Fun Club developing three 'play industry' projects - Wright

Spore creator and notable game designer's new venture could have its first effort out before the end of 2010.

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With Spore out the door, Will Wright parted ways with Electronic Arts and Maxis in April to devote time to his latest venture, Stupid Fun Club. Described as an "entertainment think tank," Stupid Fun Club specializes in creating cross-media ventures, spanning games, films, TV shows, Web sites, and toys, and is backed by Wright's former employer, Electronic Arts.

Will Wright

Speaking with VentureBeat this week, Wright revealed that there are currently three projects that the Stupid Fun Club is "aggressively pursuing," one of which may be ready for release within six to 12 months. Wright went on to note that he plans to keep the company to under 30 staff, working on no more than five projects at any given time. Currently, the company houses 12 employees, nearly all of which Wright worked with at Maxis, he said.

Wright didn't delve into any specifics when talking about the company's current projects. However, he did say, "Every product that we are working on has a Web component. The Web is like the connective tissue in entertainment today." Wright also said that he still considers Stupid Fun Club to be part of the game industry, despite its branching out into other media, because "a couple of projects" in development are games.

"We are taking the games industry into other areas," he said. "We are expanding what we call the 'play industry.' Games are limited in some ways. Play can be applied to so many different kinds of experiences."

Discussion

35 comments
dgtx42
dgtx42

Will please come back and get with EA and Maxis and make a REAL city building game. Make a REAL SC5!!!

gk_of_berea
gk_of_berea

I know that Spore may not have been what some people were looking for, but it was still a great endeavor. The scope it provided with its accessible creation tools are an amazing accomplishment. Not everything is going to work for everybody. I personally hate the SimEverything games. Never been a fan, but Spore hit it with me. Keep cranking stuff out Mr. Wright.

talshiarr
talshiarr

He and Peter Molyneux should win dual lifetime achievement awards for shameless hype. To paraphrase a certain sith lord, don't be too proud of these technological terrors you're creating, Will. The ability to throw teh internets into anything is insignificant compared to the power of compelling design. Sadly, it's something he's lost touch with in the past few years in my opinion.

Judakel
Judakel

I strongly disagree. "Innovation is nothing if the end-product is boring" is among the most ignorant things every written on these comment sections (and that is saying something). Many innovations have come in uninteresting and overall unremarkable packages. Innovation is merely a by-product of creativity in one specific area and can come in the form of projects that push the envelope in one area while showing disregard for others and resulting in underwhelming end-products.

zaphod_b
zaphod_b

Will Wright is great at making very ambitious, interesting-looking games that lose their luster after a couple weeks of playing. He beat the "Sim Universe" to death and then gave us Spore. Innovation is nothing when the end result is dull and boring. He has arguably done a lot for the gaming industry by pushing it in new directions, but often the games that built on his concepts were better than his own games.

brian_13un
brian_13un

I think this will be interesting ^_^

Unetteh
Unetteh

Can't wait to see his next game, hopefully, one of them is SimCity 5. :)

Judakel
Judakel

Will is very ambitious and I don't mind that kind of energy. With EA and Maxis out of his affairs this sounds like a very promising endeavor. While I am not sure who is to blame for the failure of Spore, I do think it encouraged Wright to work on projects without as much oversight. That is always a good thing to me, regardless of how well those projects materialize.

thestrateger
thestrateger

it sounds very interesting, I'm eager to read more details!

brendanhunt1
brendanhunt1

"Stupid Fun Club"??? what goes on in your mind will wright? nevertheless you still make great game.

JohnnyBiz
JohnnyBiz

Ive never been a big fan of His games... they all are a bit ... "Fisher Price" if you know what I mean... but if hes smart.. he will go into kids learning games... thats where I think he belongs

Spetznas101
Spetznas101

No I lost my Hope in Will wright after the Spore disaster. its probably gonna be some games teaching the ABC

Tizn0w
Tizn0w

The "play industry" will be taking over! Be on the lookout for it.

pete_merlin
pete_merlin

Hopefully something better than Spore

Ryguy4738
Ryguy4738

I hope this time Will Wright creates a quality game without so many technical issues.

Oni
Oni

"Stupid Fun Club" kinda sounds like one of those strange Anime cartoons.

FoxExecutive
FoxExecutive

I'd like to see this really succeed. I hope that Stupid Fun Club grows to his full 30 staff and starts really making some interesting products. The idea of this is really neat. I saw they mentioned films, hope that mean they will be hired to assassinate Uwe Boll.

Rizer
Rizer

I just want to who picked their name. "Stupid Fun Club"? Seriously? :D I can't get over the fact that they named it that.

Miroku_of_Nite1
Miroku_of_Nite1

@ Darth_Tyrranus Probably. It seems like he has moved onto micro projects, to throw ideas out into the world that may lead to other games.

Darth_Tyrranus
Darth_Tyrranus

master zidane, Will Wright's idea for Spore was a brilliant idea and had so much potential. Unfortunately, the game was also much more shallow than most people thought it would be. However, I do not think Will Wright can be blamed for all of this. Doesn't it seem strange that Will Wright left EA right after Spore came out? Could it possibly be because he wasn't happy with what had happened to his brainchild?

FF_fan2004
FF_fan2004

Stupid Fun Club. It has that nice sarcastic ring to it and a nice hidden meaning. I hope they do well.

master_zidane
master_zidane

@ 2point5RSman This guy never had 'it' to begin with.....maybe the early Sim games, but he definitely lost it with the Sims and Spore.

JohnnyBiz
JohnnyBiz

I am hoping he makes water balloons that dont pop when you fill them up in the kitchen sink.

ASG_
ASG_

They've got what possibly is the dumbest name of a game studio ever. Seriously, what the hell?

Geek12
Geek12

Please Please Please Sc5 :D

atopp399
atopp399

[This message was deleted at the request of the original poster]

ikari-leader
ikari-leader

Guys, please, about EA limiting Wright. EA means business, and so does Wright. Check this article: http://investor.ea.com/releasedetail.cfm?ReleaseID=376217 As hard to accept as it seems to be for many of you (IDK why), EA has supported many excellent games, and has been extremely important for the gaming industry, and still is.

Legendary_Bibo
Legendary_Bibo

Is this the guy who made Sim City? If so it's awesome then!! I hope he makes a new Sim City.

sagelund
sagelund

Ah Will Wright. Broke off from EA and now shall make the games we want. Joyus day!

Xlean
Xlean

Go Will! Show off your true genius without EA Limitations!

Xlean
Xlean

Go Will! Show off your true genius without EA Limitations!

atopp399
atopp399

I would like them to disconnect from EA. Then I think we would have some great games being developed. As long as EA has their hands in it I feel like it will be rushed or not live up to the hype.

nintendoboy16
nintendoboy16

I really would love to see what Will Wright does in "Stupid Fun Club". He did so well with Sim City and the Sims, I'm really intrested with what he can pull of at "SFC".