Street Fighter X Tekken sales blamed on 'cannibalism'

Capcom says crossover fighter fell short of expectations because of a glut of brawlers launched in too short a time frame.

by

Street Fighter X Tekken didn't perform up to Capcom's expectations, and the publisher thinks a glut of recent fighting game releases is to blame. In a postearnings Q&A session posted to the publisher's investor relations site today, Capcom addressed the game's worldwide sales of 1.4 million.

Maybe the fighting genre needs to take a breather.

"Sales of Street Fighter X Tekken have fallen short of our plan," the company's statement confirmed. "We believe one of [the] causes is cannibalism because of the large number of other games in this genre that were launched within a short time."

Since the beginning of 2011, Capcom has released a range of fighters, including Marvel vs. Capcom 3, Ultimate Marvel vs. Capcom 3, Super Street Fighter IV: Arcade Edition, Super Street Fighter IV 3D Edition, and Street Fighter III: Third Strike Online Edition. The same time frame has also seen a number of fighting games launched by other publishers, including Mortal Kombat, SoulCalibur V, BlazBlue: Continuum Shift Extend, and King of Fighters XIII.

The publisher also addressed Resident Evil: Operation Raccoon City shipping 2 million units as a vindication of its business plan. "This shows the success of our decision to try the new approach of using an alliance with an overseas development company," the company said.

Discussion

147 comments
DSkinMasque
DSkinMasque

Hey Capcom! VF5 is being released again with tweeked game play and two chars/more items in the infinite quest mode...for only 15 bucks! You know what your problem is? GREED.

brasenhell
brasenhell

I honestly don't get the whining about on-disc DLC. It tells you on the back of the case how many characters are available. Capcom didn't cheat you guys out of your money. Most of you just can't read.

masutomo
masutomo

i don't buy this game because i'm waiting for SFxTekken Hyper Ultra Ultimate 3D extended upper Dash'' ++ edition....hehe...

and I hate their DLC practice too.

HisstKa
HisstKa

I didn't buy it because I've been burned on double-dip Capcom games in the past. I also don't care for the PS3 exclusives. I have an XBOX. If they want to beef up the PS3 version and ignore the XB, I'll buy something else, thank you.Maybe when the Super-Ultimate version releases and goes on sale, I'll pick up a copy.

LanceCypher
LanceCypher

Capcom needs to reevaluate more then just their on-disc DLC policies. On-disc DLC was a TERRIBLE business decision, but let's be honest, Street Fighter, as a franchise, needs some work. Think about it. Street Fighter was a cool and unique arcade game, back in the day. It didn't start fighting games as a genre, but Street Fighter and Mortal Kombat made the fighting genre popular. But now look at it. Pretty much every Street Fighter game is fundamentaly exactly the same. Same Hadokens, Flash Kicks and creepy Indian guy. That's because Street Fighter on home consoles is basically a continuing effort to provide players an arcade experience. But arcades are practically dead now. Capcom needs to take a break and modernize Street Fighter a bit, if they want to continue the series.

masakri50
masakri50

Actually the reason why they didn't sell as well was because not everyone buys games as soon as they came out and all the on disc dlc controversy was a big reason I for one didn't decide to get it. The reason I'm considering it again is because its going to be October before another game I want comes out and that's re6. But hearing about a major uproar about a game can and will stem desires to buy your product. Capcom will do well to remember this.

sevendiamantes
sevendiamantes

After all the bread chewing people are going to continue buying their games. No DLC early. They are going to re evaluate how to sell us pieces of content without making costumers angry. That is all. The DLC will still be exclusive for the Vita release. It doesn't matter if people want the 12 characters. We are not going to get them early. Support Capcom at your own discretion.

InnerSenses
InnerSenses

I personally am waiting for Tekken x Street Fighter for several reasons.

 

1) Tekken x Street Fighter will stay Tekken x Street Fighter. It won't become Mega Uber Ultimate Tekken x Street Fighter Super 3D Ultra-Cool Edition after 5 previous releases.

 

2) They've already said it won't have character DLC. (I forget whether or not they said there would be on-disc DLC.)

 

3) I personally prefer the Tekken engine and game just because I grew up with it, Street Fighter is unfamiliar to me.

 

4) I no longer want to try Street Fighter because I can never quite be sure anymore which game I'm buying will be the full game, or if I should wait for Capcom to roll out a few more Ultimate editions before I invest.

dragonsama
dragonsama

No Capcom the sales figures are because of your "On-Disc DLC" garbage.   If anything Capcom should release a patch that makes those character unlock for free and all future versions of the game sold should have them unlocked.

Badguy_NYC
Badguy_NYC

To be Fair GOW3 had on disc dlc and yet theydidn't recieve as much heat as capcom is getting. Anywaysi passed on this game since Lee Chaolan and Bruce Irvin were left out. i figured i wait until Super Ultimate Sf x Tekken Arcade edition comes out where i can get everybody all at once. guess thats not gonna happen. Much like mvc3 and umvc3 i yawn at capcoms 3d fighting games these days. I dont even want Capcom vs snk 3 anymore if its going to be 3d.

sevendiamantes
sevendiamantes

You want to carry your message across. Cut off their supply of money down to 0%. The millions of dollars on their pockets is no letting them listing to their fans. Make them pay!

brain20035
brain20035

Say whatever you want about your expectations not being met capcom! You lost us when you decided to rip us off in our faces by deliberately locking characters on disk!! and for the record Residents Evil ORC is nothing but a piece of JUNK!! you ripped us over in that respect to, getting us to buy a game in a popular franchise which was nothing but pure crap!! and then you say it was successful?? because you made a lot of money from it??? how stupid can you get????

dxdevilex0
dxdevilex0

Or maybe on-disc DLC just turns people off?

wyan_
wyan_

I don't care if this sounds like every other reply, but it has to be hammered into the thick greedy heads of the Capcom execs. Capcom... the reason SFXT didn't sell well is because of the on-disc DLC crap!!!!

Henninger
Henninger

OK this is funny as hell. Yea capcom it had absolutely nothing to do with the "DLC" u guys put on the disc & sold it for 60 bucks & then try to sell said "DLC" @ a later date for another 20 bucks. Lets just blame it on all the other fighting games that have come out. Because every1 in the world who plays fighting games plays every single game mentioned in the article. Some ppl dont like certain fighting games. I know of ppl who hate Street Fighter (yes i know how do u hate SF), love Tekken & wont even touch SF. I know ppl who hate BlazBlue & love SF. I myself dont like the new Marvel v. Capcom games that have come out & dont play those @ all. So please dont blame it on the "over saturation" of the fighting genre. Its because u pissed every loyal fan out there & insulted the intelligence of the other not as loyal fans that actually had an interest in playing ur game. WE BOYCOTTED UR GAME U DUMBA**'. Now if u stop with ur BS business practices & maybe just maybe some of the fans will come back. But thats a VERY steep hill to climb.

servb0ts
servb0ts

I'd respect  Capcom just a lil more if they admitted they purposely screw over paying customers and Fired all those Greddy Bastards in charge for newer honest developrs and publishers.

gam3r2011
gam3r2011

good this will teach CRAPCOM not to f*ck with customers

tsunami2311
tsunami2311

Capcom is seriously blind as to why there games have bad sale numbers these days. or just ignoreing there own mistakes. Capcom has fallen from grace and they can even except that..

 

Asura wrath was only game i bought that had "capcom" attached to it and they still milking that game too. 60$ is already to much for game that are short, and it even more of slap in the face when you find out the bulk of the "DLC" isnt even DLC as it on the disc you just payed 60$ for

JessMarz
JessMarz

You think that is the only reason why SFXT didn't do so well? Couldn't the reason be the mistreatment of a certain "Blue Bomber", you know the one, right? You denied him being in the game not once, but twice. You also denied him of two new games, technically three since one was a beta demo that you were going to charge anyway. Oh and to top it off you got some fat bas**** to pretend it's him in this game. Maybe its the way you steal our money by locking DLC that is on the Disc itself already and selling it to us? Or maybe it's the way you ignore your other franchises and continue to milk the Streetfighter and Resident Evil series? How can I put this even simpler: YOUR FANS ARE PIST.

deathblow3
deathblow3

lets call it how it is capcom this game failed because of on disc dlc. you have hurt your customer base and you will need to change a lot of things before your games start doing respectable numbers again. if you dont see that say hello to sega at the bottom of the barrel for me

nintendoboy16
nintendoboy16

Capcom, you guys have no one but yourselves to blame for all the on-disc DLC Bulls*** you pulled with the game. As much as I was interested in the game, you guys finally get what you deserve.

 

I hope you SERIOUSLY reconsider your DLC BS!

oskuuu
oskuuu

so bad sales had nothing to do with cutting off ½ of the characters with "disc locked content" and buyers boycotting the game because of it?

Uesugi-dono
Uesugi-dono

In my opinion, here's the problem with SF X Tekken:

1. Take a good idea

2. Make it look completely compatable with the established SFIV formula

3. Make it fight completely different

4. Add in  some much-loathed DLC-on disc content.

5. Fail.

SadPSPAddict
SadPSPAddict

Putting DLC on the disk is a con because it means it was ready at the time the discs were created. Day one dlc is different since it something the developers worked on after the discs went to print!!

Despite this there are a glut of fighting games on the market so that analysis may well be correct

LanceCypher
LanceCypher

You guys do all understand that just because the additional content won't be on-disc doesn't mean that it will command lower prices, become available any earlier, or whatever it is you're hoping for. Frankly, if any developers were listening to our comments, they would just publish a game with all currently available content, then move on. I think DLC is arguably the worst thing to happen to gaming since the video game crash of '83. Rather than hanging on a single game for however long they can, milking money out of the same piece of software, devs should forget about DLC and move on to making better, more advanced new games. Thanks to DLC, among other things, the video game industry is starting to stagnate.

hasancakir
hasancakir

There are too many fighting games around. Most of them are quite good. When this is the case, sales are shared equally between those games as they expected. For example I'm still happy with my super street fighter IV and not planning to buy anything soon :)

sevendiamantes
sevendiamantes

I am tire of this out of reach Disc Locked Content. Let it fall. Do not give them the pleasure of seen people begging for the Locked content. 

pound-u
pound-u

Crapcom, I'm sure many people didn't buy Street Fighter vs. Tekken because they didn't want to put up with your garbage DLC practices. I'm one of them.

slonekb05
slonekb05

of course you fell short, once you dropped street fighter 4 we were happy. but then you messed up just liked you did with super nintendo and started making 10 versions on the same game. Your over saturating the game completely

leeko_link
leeko_link

So Capcom not to many ppl buying your so call Street Fighter X Tekken. Well let's see they are either.

 

1 - Didn't buy it cuz you keep ripping them off with disc-locked contents.

 

2 - Rather wait for Ultimate Street Fighter X Tekken.

 

3 - Not taking your craps anymore and rather play much better quality fighters like The King of Fighters XIII, Mortal Kombat 9, Dead or Alive Dimension, and BlazBlue: Continuum Shift II.

rey2
rey2

They're blaming the release of other fighting games for the mediocre sales of theirs.

 

I think it's crystal clear they are aware of the real issue.  I bought one of the said games and was more happy with it than with this one.  The dlc on that game i bought is real dlc than capcom's SFxT.

 

Good one capcom.  Any other excuses?

blaze_boy30
blaze_boy30

 @brasenhell Talk about completely missing the point. I just finish looking at the 360 and PS3 back covers. You are right: Technically speaking, Capcom wasn't not lying. The game INCLUDES over 40 characters in it (PS3s/Vita's 56 characters vs. 360s 53). Whether they're all playable or not is unknown. However, if I ask anyone to read that back cover, he or she will most likely assume the 40+ characters are available to play as in this game. Minus on disc DLC characters, the PS3/Vita version has 45 Characters available to play as and the 360 version has 39 to play as; so the 360 version would seem to be inconsistent with its back cover, even though it isn't (F*****g semantics!!). This just shows how sneaky Capcom was trying to get this on-disc DLC through under the radar. Just because YOU saw it coming doesn't make it any less of a problem for everyone else. They have a right to complain.

Blayzino
Blayzino

 @brasenhell I think the point is the space could've been used to make the game a bit better? Instead of optional content you might not get...

JessMarz
JessMarz

 @sevendiamantes

 I am done supporting them, the last game i bought from them was Megaman Powered Up at a discounted price of $10.99 from an online store.

rey2
rey2

 @InnerSenses 

Harada said they won't hold back any characters.   Knowing Tekken's track record so far, they don't.  Hope it stays that way.

JessMarz
JessMarz

 @Badguy_NYCBecause they were ADD ONS, the DLC for Capcom is already on the DISC, you are paying for an overpriced key so you can unlock one specific Item on the Disc.

 

 

JessMarz
JessMarz

 @servb0ts

 Here is my list of demands:

1.) Since I bought the Limited Edition Marvel vs. Capcom 3, they will have to give me Ultimate Marvel Vs Capcom for free.

2.) Make Marvel Vs. Capcom 3: "We Apologize to All the Fans" Edition,

 That includes some of the fanfavorite characters from the previous MvsC games, including Megaman, the REAL ONE.

3.)Start working on the release of Megaman Legends 3 and the demo.

4.)Start working on the US release of Phoenix Wright X Professor Layton.

5.) Rehire Keiji Inafune and give in to his demands.

6.) Stay off from Resident Evil and Streetfighter for at least 2 years.

7.) Work with Disney to rerelease the classic NES games like Darkwing Duck, Duck Tales, and other games you did for them on the Nintendo Shop Channel.

 

Capcom. Start Working.

JessMarz
JessMarz

 @tsunami2311

 The last game I bought that was released recently/during release from Capcom was Marvel Vs. Capcom 3 :Limited Edition. Yeah I was pissed when they released the Ultimate Edition.

 

deathblow3
deathblow3

what games would this guy be refering to? no new fighting games have come out with this release way before yes, way after yes but this game had plenty of time to make it i would have bought it till i heard of the dlc now i will never buy it.

brasenhell
brasenhell

 @blaze_boy30 The back of the case does not say "40+". It literally says, in big bold white letters, "38 PLAYABLE CHARACTERS" So, no, no one has the right to complain. Capcom delivered what they advertised. Don't get me wrong. I wish we had access to the characters now without hacking. But I paid for what I got. 

sevendiamantes
sevendiamantes

 @JessMarz They are really making costumers angry this days. I hate waiting a long time for content that is already  on the disc. I guess next time they will try to make the costumers less angry. Don't get me started with Mega Man. He looks like somebody I know. Is mess up.

Ninjiz
Ninjiz

 @brasenhell Ppl are complaing because of the practice of releasing a FINISHED product, and LOCKING part of the product away, and forcing you to pay AGAIN to use the content that is on your disc...

brasenhell
brasenhell

 @blaze_boy30 It was shoddy marketing. That we can all agree on. But all I see is people complaining about how Capcom didn't deliver on content, when the back of the case tells you exactly what you're getting. Its like when parents tried to sue video game companies about violent video games cause they couldn't read the giant bold letter that was an ESRB rating.

blaze_boy30
blaze_boy30

 @brasenhell I already knew Capcom had a deal with Sony. Nonetheless, putting DLC on the disc is still a very bad idea that should not catch on. I'm sure you've read the BS excuses Capcom has given for its chosen "delivery method" of "new content". If not, the articles are still on this site.  Maybe they should take a page from Harada at Namco on how to handle fighting game character DLC. So Sony paid for exclusivity rights. What's the worst that would have happened if they made the characters a free update after the Vita version gets released? Maybe their sales numbers wouldn't have lagged if they did that. What's the worst that could happen? I know: Capcom will only get a measly $60 a copy for Street Fighter X Tekken. Doesn't it bring a tear to your eye? 

brasenhell
brasenhell

 @blaze_boy30 The whole reason why the characters were locked was because Sony paid to have them locked until the Vita version came out while Microsoft did nothing. If you want to be mad at someone, be mad at Sony or Microsoft. Capcom made a business decision, and regardless of how we view it, they need to make money to survive.

 

Honestly guys, lets just voice what we're actually mad about. I mean, I wanted a Megaman Legends 3 also. XD

blaze_boy30
blaze_boy30

 @brasenhell I was looking at custom covers made for the game on google image. Whoopsie. It looked pretty darn convincing. It indeed says 38 playable characters on the official back cover.

 

Now that we have that out of the way, I'd still say you are still missing the point here. Yes they advertised 38 playable characters and that you got what you paid for. But issue is 12 of the characters were completed, put on the disc and locked away to be sold for extra cash rather than being unlocked in game. If they were done before the games release, they could have been available with the release of the game. It's a dirty practice that needs to stop. So if it doesn't bother you that's fine. Nonetheless, the people angry about on Disc DLC should complain. They should let Capcom know not to pull crap like this again.