Square Enix America's CEO leaves for Amazon

Mike Fischer has been working at Square Enix since July 2010.

The president and CEO of Square Enix's American operations has left the company.

Polygon reports that Mike Fischer, who joined Square Enix in July 2010, left the company earlier this month. Fischer is now working as vice president of digital music and video for Amazon Japan.

Fischer has updated his LinkedIn profile to reflect the changes.

Square Enix is currently undergoing a costly restructuring, which recently contributed to its net loss of ¥13.7 billion (approximately $134m/£87m) for the financial year.

Former Square Enix CEO Yoichi Wada also resigned in March after spending 12 years in the role, and the publisher has said it is unhappy with the sales of its AAA titles Tomb Raider, Hitman: Absolution, and Sleeping Dogs. Square Enix's Los Angeles studios have also suffered from job cuts.

Prior to his tenure at Square Enix, Fischer worked for Microsoft, Sega, and Namco Bandai.

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martingaston

Martin Gaston

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39 comments
Crush_Project
Crush_Project

just don't ruin amazon like enix did to square...

jsmoke03
jsmoke03

square enix...stop expecting more than 2-3 million in sales and budget accordingly and everything will be fine

soulless4now
soulless4now

So long and good night. 

I wonder who will take his place...

JRLennis
JRLennis

I'm sure he did all he could with the power he was given, which is to say not much.  I can only imagine how frustrating it was for him to watch a legendary developer stumble so badly during his tenure in the American office.  We should all wish him the best.

csward
csward

This is probably a good thing, as SE localization efforts have been awful imo (Having to read the whole codex to figure out WTF they're talking about in FF13 for example). Also, their websites are a cluster f*** to say the least (try to figure out how to get FF11 up and running without a google search or why they have a SE members page and a separate SE accounts page), their customer support is lacking (no call center, live chat) and their forum member policy is terrible (can't post on the FF14 forums unless you have played the game in the last 30 days, for example).

accesdenied
accesdenied

once they hit rock bottom they will pull their ace out, to make all their money back or to cash in on a sinking ship. ff7 remake, thats where the money will be at.

kiramasaki
kiramasaki

I actually like Amazon. Can the guy just go bury his head under a rock or something. While probably not entirely his fault, he has had a hand in some pretty poor years for the company of square enix, and the downfall of probably the most legendary JRPG maker.

MuddVader
MuddVader

He seems to jump around quite a bit ;v

Xristophoros
Xristophoros

Square-Enix now has a new president in Japan AND America. It looks like they are serious about enacting change in a positive new direction. This is the first step to improving the image of the company and getting back on track towards producing exciting new projects. I don't think Square will ever reach their previous greatness and be at the level they were in the 90s and early 2000s, but at least we might be able to get more consistent stream of quality titles than we did this generation. Final Fantasy desperately needs to be revived. 

silvergol
silvergol

Amazon Japan. him did find a nice job.

baxwam
baxwam

I can only hope if they find someone better. Its hard to watch square enix as a company these days its sad. 

top8cat
top8cat

so......what effect does this have on what SE Japan does? Because from the outside looking in it appears that no mater what SE America or Europe does, it has little to no effect on what SEJ ultimately decides, and that's pointing fingers and closing down everyone else that's not them.

But then again....I'm only on the outside looking in

AceOfCrismon
AceOfCrismon

Is this the company that buried it's most popular franchise Final Fantasy? I hope they go bankrupt next. 

blackothh
blackothh

when i read the title i had envisioned the amazon rainforest, now im disappointed

walidras
walidras

Square is sending 47 after him, there must be no witnesses of the real sale profits that square made during past years.

Super_Tramp
Super_Tramp

must have gotten tired of no one in Japan listening to him.

carolino
carolino

all the music events will be mush shorter from now on

quick time events

2bitSmOkEy
2bitSmOkEy

@accesdenied be careful what you wish for.  Do you really want a modern FF7 with corny voice acting and face palm cinematography?

SYTHULIN
SYTHULIN

@accesdenied Yeah, but they will mess that up too probably.  Instead of just updating the graphics and adding in voice acting, they will probably change the feel of the game and while some may like most probably would hate it.

decoy1978
decoy1978

@kiramasaki This guy had zero voice in the direction SE was heading as a company. His job was more likely the implementation and oversight of what SE envisioned for US. All the major decisions came from Japan. Hitman and Tomb Raider you can say were products of Western gaming but SE had some ridiculous goals of the the numbers it was expecting for them to sell. 

Xristophoros
Xristophoros

@kiramasaki That is mainly thanks to the management in Japan, not North America. I totally agree with you about the downfall of Square-Enix, but like I said, the blame shouldn't be put on the American division which is more responsible for publishing duties (of Western developed games such as Hitman and Tomb Raider, etc). 

Yomigaeru
Yomigaeru

@Xristophoros Quite frankly, I think the franchise needs to take a break. Instead of stepping back and focusing on something else when a title has flopped, they keep pushing out games bearing the Final Fantasy name in the hope of striking gold.

As for their other titles, they are setting their sights too far ahead. They spend so much on development, that even games like Tomb Raider (which get critical and commercial acclaim) have to sell a high number of units just to be profitable. It's been a major problem this generation; every AAA game seemingly has two sell 2 million+ to break even on dev costs. And despite their quality, that's an unrealistic goal for many games. 

silvergol
silvergol

@top8cat Well SE Japan.... they are shrinking again!.

They probably going fire much more people!.

Gegglington
Gegglington

@blackothh me too thought he'd buggerd off  tomb raiding get mauled by a panther and never be seen again and square to get back on track

plm3d_basic
plm3d_basic

@blackothh  

lol.  It might still be better than Square Enix which is bleeding money.  The fact that they needed Tomb Raider to sell 10 million, Sleeping Dogs to sell 5 million, and Hitman Absolution to sell 7 million to bail them out shows how deep in the hole that they really are. 

Mamamf
Mamamf

@walidras 47 is still thinking how to deal with Gamespot's Absolution review

Mamamf
Mamamf

@Super_Tramp Unlucky for him he went to Amazon Japan... He's into some deep bondage stuff

Joedgabe
Joedgabe

@2bitSmOkEy @accesdenied They just need to keep it like they did with the FF7 movie. All I ask is for them to keep the world map... all i honestly want in modern rpg.. a world map to explore.

csward
csward

@Yomigaeru @Xristophoros I think they could be a lot more profitable if they made games like Tomb Raider level-based rather than open world, like it used to be. I have to wonder if that's where the extra costs come in.

I mean Drake's Fortune (I assume) is a profitable franchise and it's level based too.

Addice
Addice

@blackothh @plm3d_basic I wish they would make good RPGs again too, unfortunately that is not going to happen any time soon. I am still mad what they did to Front Mission ... wtf were they thinking?