Sports Authority to stock Wiis, fitness games

Retailer will begin stocking consoles and exer-games including Wii Fit, Jillian Michaels' Fitness Ultimatum, and others; dedicated EA Sports Active outlets also spotted.

With the Wii's momentum rapidly evaporating, Nintendo is looking at new ways to market its console to the so-called "Blue Ocean" of non-gamers. According to the Wall Street Journal, tomorrow the Japanese game giant will announce a partnership with the Sports Authority chain of athletic retailers. Starting next spring, the 450-store chain will begin offering Wii consoles along with Nintendo's Wii Fit Plus alongside the weights, treadmills, and other real-world workout equipment it usually offers.

Future home of a Wii fitness-game section.

The Sports Authority reportedly took six months to negotiate the deal with Nintendo, but company president David Campisi told the Journal the effort was worth it. Said the executive, "It's taken us a long time to get to the finish line, but what we came up with was the idea to not just launch a product, because it's not a new product, but to view the Wii Fit Plus as an opportunity to shift the paradigm and shake up the treadmill and sporting-goods business."

Despite the deal with Nintendo, the Sports Authority won't offer first-party games exclusively. Other titles it will stock include Jillian Michaels' Fitness Ultimatum 2010, with the titular trainer and Biggest Loser host being on hand tomorrow to cohost the announcement event in Los Angeles. Select Sports Authorities will also reportedly have their own Wii Fit trainers on hand to show potential purchasers how to play the game.

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10 comments
wahyudil
wahyudil

if this make wii get lot of new 3rd party AAA hardcore games .... I will support it

wiidsduelpack
wiidsduelpack

This will only be good if has a good price. A price inventive always gets customers who want to buy the cheapest thing.

KaizerJinn
KaizerJinn

this make me feel like kid who parents had to trick into eating his veggies or something by mixing it with something i would eat or something of the sort. if i wanted to exercise and stay fit, i would get a REAL workout machine or go to a REAL gym... i do not want those to worlds mixed. i like playing games because they are physically lazy. not to lose weight. LoL. =P

Dualmask
Dualmask

Boy, the gaming media sure uses some misleading terms... "momentum rapidly evaporating"? They make it seem like the Wii's going to drop to distant third place in a month and stop selling altogether by January. By doing outside research for my game development classes, I'm finding that the media tends to really exaggerate events in the industry, making things seem much better (or much worse) than they actually are. The Wii is doing fine...of course momentum is going to slow when the system's been the fastest seller for three years running. And this move to have the console carried by a company that normally has nothing to do with games is a great way to expand its reach.

Gamingclone
Gamingclone

Now thats thinking outside the box, selling in a place where people wont be side tracked to buy the ps3 or xbox 360 xD

hatieshorrer
hatieshorrer

I think this is funny. I remember that some Nintendo representative said that they originally had planed to eventually sale the Wii at department stores but the demand was so high that it was scraped.

Flint247
Flint247

The only good fitness games for the Wii are Wii Fit and Wii Fit Plus. Everything else is copying.

thetravman
thetravman

Makes sense. There is alot of bad fitness games though. Dam shovelware developers trying to copy Nintendo.

ayumi_miyazaki
ayumi_miyazaki

This is good, the wii is enjoying great sales as its still the highest selling home console as of november 2009! This will clearly increase sales more