Special WoW Pet And Toy Sales Raise $2.5 Million For Make-A-Wish

Blizzard's latest World of Warcraft charity campaign was a huge success.

The developer announced today that it raised more than $2.5 million for Make-A-Wish through sales of the Mischief in-game pet and the real-world Mischief plush toy.

The Mischief in-game pet sells for $10 and can be purchased here. The $25 plush toy, which glows in the dark, is sold out right now, but Blizzard says more units will be in stock soon.

Make-A-Wish grants wishes to children diagnosed with life-threatening medical conditions. Last year, the group turned a backyard into Fenway Park for a 10-year-old with Duchenne muscular dystrophy.

Over the years, Blizzard has donated millions to Make-A-Wish, in addition to other groups like the Red Cross.