Sony under pressure to drop PS Vita price - Analyst

Gamers putting heat on electronics giant to counter Nintendo's 3DS price cut, according to Japanese industry watcher.

The 3DS price drop goes into effect later this week, and its impact is already reverberating throughout the industry. Speaking with Bloomberg, Ace Securities analyst Hideki Yasuda said all eyes are now on Sony to see whether it reacts with a price cut for the upcoming PlayStation Vita.

Is a price drop vital for the Vita?

"Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut," Yasuda said. "Sony is under major pressure to cut the price of the Vita or risk a major failure."

That's a risk Sony is apparently willing to take. Last week, Sony executive deputy president Kaz Hirai told reporters the Nintendo drop wouldn't impact plans for the PS Vita.

"We packed so much into the device and made it very affordable," Hirai said. "There is no need to lower the price just because somebody else that happens to be in the video game business decided that they were going to lower their price."

If Sony does cut the price of the PS Vita before launch, it wouldn't be the first time the company has pulled such a move. With less than two months to go before the PlayStation 3's 2006 Japanese launch, Sony cut the Japanese price of the 20GB system from the originally announced ¥60,000 ($515 at the time) to ¥49,980 (around $429).

The PS Vita is expected to launch in Japan this year, with North American and European launches following in 2012.

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373 comments
firesage
firesage

@jonwh18 and by the way, playstation as alot of games focusing on the casual market too, the fact is they did it a bit better than nintendo because they got more 3rd party support so it helps delute the casual games and have it there but not make hardcore gamers mad too. it works, but only a fool would think that playstation isnt working on getting as many people as possible, they wouldnt just focus on hardcore gamers because its not a good sale point but they are just better on 3rd party support so that it helps fools like you not notice a good sales sceme, got to look at it as a business and not them looking out for you because they are not, they are looking out for the most important thing, the money

firesage
firesage

I might of got alot of hate from my comment but sales dont lie and also game sales are up too on the DS and nintendo sure knew what they were doing, a different experience and remember, they are a company and they are out there to make money and they dont care about how they are making money, they are just going over their books and seeing the best way to make it. sony put blu ray in their PS3 and alot of people brought a PS3 for that reason, it was not a good move in the beginning because of the price but its doing good now and only going to get better, alot of people brought the PS3 just to watch movies in and nothing else, face it, it was a marketing sceme, hardcore gamers, can laugh at that, the reason why nintendo is the way they are is because there is more money in mass market than in just focusing on one group, thats why playstation brought out PS move, to try to get into the pie and so did XBOX brought out kinect

warrner11
warrner11

"fans self with $300".....Ahhhhhh its good to have been smart enough to save up money.

HiroArka
HiroArka

I am waiting a year for before getting the Vita .. so I am indifferent. I did the same thing for the PSP except I waited until the slim came out.

foxfacer2d2
foxfacer2d2

@shadow655 psp vita not important. I don't need it. doesn't feed a person. times are tough. still no price drop=no buy

shadow655
shadow655

@foxfacer2d2 Why? U do know the Vita should cost more than 250 and 300 right?

KJsmashdude
KJsmashdude

I don't think a price drop is nessasary. Like Hirai, I think all of the things, and tech they packed into the Vita makes $250 a good price.

KrazzyDJ
KrazzyDJ

Perhaps the Vita seems too expensive a proposition because it is primarily a handheld and people seem to believe that a handheld should cost lesser than a console - something which the Vita seems to disobey considering that it is more expensive than the slimmer PS3. But that is to be expected - the Vita is newer as opposed to the PS3, has a lotta features far surpassing that expected in a conventional handheld and with a great lineup at launch, can become a system that might as well rival its own brother, the PS3 !!!

foxfacer2d2
foxfacer2d2

no price drop= no buy, price drop=buy

Dominic_18
Dominic_18

hahaha -laughing at sony- now i know why microsoft arent bothering them self with making portable devices

Shinjikami
Shinjikami

Arrgh, it all depends on the games. It can cost 30 bucks and if it has no game I won't buy it! If they do nicely with the software as well as the hardware I see no reason to do a price drop xP.

Scorchstar
Scorchstar

@LKPWarrior26 I didnt say anything about me liking that it takes 3D pictures. But still, it sucks.

theslimdavylp
theslimdavylp

I wish I could change my money into ¥'s $515 = ¥60,000 ... sweeeeeet :P

KaizerJinn
KaizerJinn

@MrMisanthrope HEY! canada has some beautiful women. imo! xD LoL anyways, back to topic... i don't think a price cut is necessary because Vita is offering A LOT already and at a good price! i recall 3DS costing around the same price when it first came out, and i'm pretty sure the Vita is a better equipment (...as far as what it has to offer and value of it...) i think $ony should leave the price alone and price cut along the way as they reduce the cost of the parts and etc...ijs. *shrugs* but a price cut for an already worth wild equipment would be awesome. ^___^

thesim1990
thesim1990

I don't want a Vita, but from my point of view Sony shouldn't drop the price, afterall there are manufacturing costs to consider.

King-gamer
King-gamer

A drop for the isn't necessary to beat the 3DS. The 3DS still lacks games, so as long as the Vita has a strong launch line up, then the Vita will sell. Of course, a drop would make the system much more attractive in price, though I don't think it's necessary they can earn more with the current pricing, but if they do drop it, then people will have one less reason to buy a 3DS, which is being the cheaper console. So, it's a win-win situation for Sony really.

shadowhunter0
shadowhunter0

@MrMisanthrope even in that link you post it say rumor so it isn't fact and I shouldn't have said they worked closely with Sony it is kinda true what it is actually is that they know people that work at Sony and they say they haven't cut down the specs and I trust them over some stupid rumor also what I have been finding out is that the specs we have heard of the ram was also rumors because the initial spec was never announced anyways system's final specification remains undisclosed and I will say it again RUMORS ARE NOT FACTS and that link you posted isn't working

MrMisanthrope
MrMisanthrope

@Shadowhunter: You ... know people who work closely with Sony. Cool story, bro. I bet you have a really hot girlfriend, too, but she, uh, lives in Canada, which is why nobody's seen her. Anyhoo, like I said in the other thread, no, the downgraded specs are not a "false rumor." http://www.destructoid.com/dev-backs-up-ps-vita-ram-cut-rumor-207310.phtml (among many other links -- if you've got some links that have official confirmation that specs were NOT reduced, then by all means: lay 'em on the table, champ.)

shadowhunter0
shadowhunter0

@ at the people saying that Sony cut the specs well fact is that they didn't vita specs is the same as when they first mention it Sony didn't cut nothing from it and all that was nothing but a false rumor I know people who work closely to Sony and that is what they have told and that is what I thought just look at the games at E3 on it people need to stop taking rumors and analyst has facts they are nothing more than speculation

StuffHobbes
StuffHobbes

I purchased a 3DS when they first came out... now I'm just waiting to trade it in for a Vita.

shadow655
shadow655

Why should Sony lower the price in this situation? If Sony wanted to they could just make a cheaper model for 199 or 169 with less features. Also last time I checked people wanted the Vita to be affordable? Your telling me 250 is not affordable? Plus the 3ds isn't even in the same league as the Vita. The 3ds is more in the league of the PSP. The Vita on the other hand is in a league of its own. So it doesn't make sense lowering the price of the Vita.

leeko_link
leeko_link

Sony doesn't need to lower the Vita's price, all they need is a strong launch lineup and some good upcoming games. The 3DS launch wasn't that good, the games are just ports, remakes or sequels of old IPs, the 3D feature wasn't as interesting, and the price was just terrible even the eShop wasn't ready for launch and some of the more interesting titles announced for the system were all cancelled such as Mega Man Legends 3. On Aug. 12, it'll be better but still all the good games won't be released until the holiday season which to me is when all them shopping chaos begins.

dawnofhero
dawnofhero

@Hirasugi I'm not a 'hardened Nintendo fan' like you mentioned, and I do realize that the company seems to be going through some rough waves right now. I would personally like to see Nintendo release products like they used to years ago; products with the familiar: 'Now you're playing with POWER!' slogan. Imo, the GameCube was that transition from 'good ol' Nintendo' to the 'what is this?' Nintendo. More power, that's all I ask from you, Nintendo.

Wormkid_64
Wormkid_64

@ endorbr Firstly,to avoid fanboys on both sides here,I'm not here to "dis" either system. I think they're both great and carry loads of potential. Now more directly to you,endorbr. The 3DS's selling point is the 3D. It's not "gimmicky",in that it isn't simply slapped on there as a last minute idea.It's integrated and functions quite well indeed.Whether people want it or not,only individuals can say. But 3D is only its selling point.Anyone who's only tinkered with one at Gamestop can't talk about the system as a whole.The 3DS is so much more than "DS + 3D".It's the most powerful handheld yet(Until the Vita),it has numerous control methods,vastly improved connectivity,and an ever-improving eShop with a growing Virtual Console. All in all,it's a great system that was let down by a bad launch lineup.But so was the original DS,and looked how that ended. The Vita is powerful with lots of media options,and looks to have potential.Undoubtedly the higher price will push some to the 3DS,but I think this will do better than the PSP did.I may even buy one,and I'm not a big Sony fan.It depends on the games.I got the 3DS because I knew games I'd want were on the way,and here they come.If Sony shows games(even if they aren't for launch) that I want,they may convince me to have the Vita too.My concern is that like the PSP the Vita may get lost in it's features and become a media machine more than a game machine. Anyway,both are good,and if they want to have a price dropping war,cool.

franzito
franzito

So price dropping seems to be the new battle between game's industry giants? I'M ALL FOR IT!!

Mon6ana
Mon6ana

@hatieshorrer yes I dont want the cut because the PS Vita is not brutally expensive.. if it is, I agree that we need the cut. but it really have a good price that everyone can afford so why u insist for the cut ?! maybe u dont have money, but if someone dont have the money for a thing, he should not buy it. I love Lamborghini but I cant buy it and I cant ask the company for a cut so that I can buy it.. I hope u got the point

shadowhunter0
shadowhunter0

@hatieshorrer well now I can have both have money and have a console that I want has soon has it is release

hatieshorrer
hatieshorrer

@shadowhunter0 So you were willing to spend $100 more for a PS3 even if it meant having to pay more money for a game and having it (was it months or a little over a year) sooner. Ok good for you but some day you might realize that having money is more important then having the biggest and best console at that point in time.

BlueFlameBat
BlueFlameBat

I'd consider a PS Vita for $250 or $300, but I wouldn't jump right on it before testing it out. It's probably better to wait a while to make sure certain features aren't stripped from the unit "in the name of fighting piracy" like they were from the PS3.

shadowhunter0
shadowhunter0

@hatieshorrer I wanted a ps3 since it launch badly but like I said I didn't had the money until around the mgs4 bundle came out but I still wish that I could have gotten it earlier and I do have money that is how I bought the stuff I want

Hirasugi
Hirasugi

@dawnofhero popular does not equal innovative. What's the most popular franchise currently on the market? Call of Duty...(unfortunatly). And before Guitar died a terrible death that too recieved a nice run of rampant popularity. Nintendo despritely needs to shack things up. Whatever happened to the company that took a risk with the Fire Emblem series on the Super Famicom. Whatever happened to the company that brought back the video game industry after the crash of '83...single handedly. Even the most hardened Nintendo fan must realize them getting stagnant.

hatieshorrer
hatieshorrer

@shadowhunter0 Actualy we (do) know that the PSVita will get a price drop in the first year. The PS3s second price drop occured when third party companies threatened to drop support of the PS3 unless Sony droped the price just like whats happening to the PSVita right now. You said you bought a PS3 after it price droped. Was it really so bad playing a PS2 for a few months before buying a PS3. Like I said I like having money maybe you will too after a few more years.

shadowhunter0
shadowhunter0

@hatieshorrer that is the problem you don't know when they will drop the price it might be in a couple of years and since I have extra money and want it ASAP I will buy it day one hell I bought the ps3 when it was $500 (didn't had the money to buy it at launch) and they had already announce they was going to drop the price but since I was getting a game and ps2 bc it was worth it btw if you wait for the price to drop in technology you would be waiting forever since prices on technology is always going down it all depends on how much you want to spend and how long you want to wait for me I think $250 is a great price for the vita and I want it soon has it is release so I'm getting it day one I might even get the 3g version but that depends on what you can do with 3g on it

hatieshorrer
hatieshorrer

@shadowhunter0 Thats the kind of over zealous talk Ive been complaining about. (I never said the PSVita wasnt worth $250) I said that if it has a price drop in less then a year and it probably will you might as well wait for the price drop. Youll still get a PSVita and youll have money left over. Maybe you dont like having Money but some of us do.

HollowNinja
HollowNinja

$250 is a low price for what the Vita is. I think it's the 3DS that was overpriced before, though.

shadowhunter0
shadowhunter0

@hatieshorrer wrong for what you getting it is worth that price and there has already been tons games that look awesome and look allot of fun to play that has been announce for it plus all the other new features that has been announce for and I'm sure there will be more games and more features announce for it the closer we get to launch and after launch

hatieshorrer
hatieshorrer

Sony must be proud to have so many posers willing to buy their products but as for me Im not a corporate brown noser so Ill what for a price drop after all it might be enough to buy another game.

calvinsora
calvinsora

So many 3DS haters. Why do people have to irrationally hate on something just for not being attracted to it. The 3DS has a great potential library and it's a sweet piece of tech. So is the Vita. No need to be stingy.

shadowhunter0
shadowhunter0

@dawnofhero you are so wrong at what the vita is it is way more than psp with anther analog stick it has way better graphics and other new features and why would anyone spend $250 for 3d ds

dawnofhero
dawnofhero

@shadowhunter0 I wouldn't pay more than $250 for a gimmicky PSP with a second analog stick.

deathblow3
deathblow3

@shadowhunter0 hey i like my 3ds kind of dumb of nintendo not to push the software for it. more ds games coming out than 3ds games. the value in real world terms will only be in the software. the 3ds is expensive because 3d is expensive dont believe so compare 3dtvs and regular hd in most cases it is 500-1000 dollars more. who cares what system it is my question is will it have great games. i want them to lower the price i could care less about their bottom line less it cost the more i save. i will get one no matter the price but i would be a fool if i didnt want to save a buck.

shadowhunter0
shadowhunter0

@deathblow3 yes it would be nice if they do drop the price but they aren't going to and the vita is worth more than $250 unlike the 3deads

deathblow3
deathblow3

every one that doesn't want sony to drop the price. if they do please send me the difference that way you can still pay 250 for the vita.

Spahettificator
Spahettificator

Well I wouldn't complain if they did drop the price but I don't think they really need to.

zeldametroidfan
zeldametroidfan

look i am sony fan but also nintendos because if you see carefully all this minimum (not that minimum) graphic, gameplay advances are because nintendo made the biggest ones (first 3D game and first motion controler etc) besides i am a nintendo fan because they think on the costumer (by droping prices for example) and that is what sony has to think more; in the costumer not in their pockets because if you realize sony always have their products at a very high prize ps3:400 at start, then 300, pspgo: 200 the same as a wii and also they stopped doing them now the VITA 300 and something of dollars that it is very expensive for a portable system and thats why nintendo cut their pricescause their realize its to expensive I need to recognize sonys games are awsome and most of them are only 4 ps3 and very expensive too and thats another reasontehy need to cut prices

blancobo
blancobo

it is kind of ridiculous to say that gamers are expecting the VITA to have a price drop just because the 3DS had one. The simple fact is that the 3DS was at 250, more expensive than the Wii and the DSi XL. Based on this it is completely plausible to understand this. The 3DS market base is much different than the typical market base of the PS brand in general. I for example have a Wii (for the kids), a 360 and two PS3s. I have a PSP and a PSP Go(paid 250+AC for it) and I would not be caught with a 3DS. I am planning on getting my kid one though... but every one else would do the same. If you have to decide between a VITA and a 3DS, it will depend if you are a hard core gamer or not. If the VITA price is DROP it will be great in all aspects! I am totally aware of this. But just don't expect the same from Sony based on the market base line. If Sony drops the price it is because they want to gain on some of the market base potential of 3DS buyers... Everyone who wants a VITA will get one just like everyone gets an iPad even though of the costs.

Mik_b
Mik_b

Well we all know that Sony won't drop the price just to respond to Nintendo. I mean what would that prove, the vita isn't going to be sold at a profit, even though Sony has worked really hard to reduce the cost of the product because they don't want a repeat of what happened with the ps3. The games are what ultimately sell the device and the vita looking good on that front. We'll see when it launches, Sony has been known to say one thing then do another, but i don't see a price cut anytime soon.

GamerYnoX
GamerYnoX

250$ is a very good price at launch taking into account the hardware and functionality of the system.

0ceI0t
0ceI0t

SONY! better not drop the price just cuz 3crapsS is dropping theirs I'm getting a vita when it comes out and I don't care about the price. SONY = FTW and yes I'm a major SONY fan boy.