Sony Trademarks "Pinch Me, I'm Streaming" and "Seize Your Moment"

Trademarks potentially related to upcoming cloud-gaming service PlayStation Now.

by

[UPDATE] "Seize Your Moment" is actually a tagline featured in this video for PlayStation Now.

The original story is below.

PlayStation company Sony Computer Entertainment America (SCEA) has trademarked the phrases "Pinch Me, I'm Streaming" and "Seize Your Moment." Both trademark applications were filed with the United States Patent & Trademark Office (USPTO) on June 6. The applications--which you can view here and here--were first discovered by DualShockers.

The "Pinch Me, I'm Streaming" trademark covers "online ordering services featuring computer games," as well as "providing a website featuring a list of items and services available for rent by others; providing consumer information in the field of computer games and video games."

That wording suggests "Pinch Me, I'm Streaming" could be a marketing slogan for Sony's upcoming cloud-gaming service PlayStation Now, which will enter an open beta period on PlayStation 4 starting next month. The phrase riffs on the popular expression "Pinch me, I must be dreaming" presumably as a means to highlight how effortless PlayStation Now will be, according to Sony.

Meanwhile, the trademark for "Seize Your Moment" also covers "online ordering services featuring computer games," as well as a "website featuring a list of items and services available for rent by others." The text even specifically references "cloud computing," suggesting that this trademark, too, is related to PlayStation Now.

We have reached out to a SCEA representative for comment about both trademark applications and will update this post with anything we hear back.

For more on PlayStation Now, check out our hands-on with the service, but be aware that we tried the platform in a demo environment that is likely to differ from how you'll use the service in your living room. The upcoming PlayStation Now open beta will feature over 100 PS3 titles, though Sony has not yet published a final list of the titles that will be available. Regarding pricing, you can expect to pay between $3-$20 for rentals. PlayStation Now will roll out later for PS3, PlayStation Vita, and select Sony TVs.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch
Got a news tip or want to contact us directly? Email news@gamespot.com

Discussion

32 comments
Gazdakka
Gazdakka

"Pinch me, I'm streaming" - Terrible, terrible line. I think that eclipses Microsoft's overly suss, "It's fun to play together" for XBox Live back in 2005.


"Seize your moment" - I foresee this becoming a euphemism for *insert sexual organ here*.

Pretty bad lines overall. I don't see how these terms aren't thoroughly considered prior to their trademarking. I mean, "Wii" was pretty silly, but it wasn't a direct spelling of the word and had a reasonable meaning overall that depreciated its comedic value. Now this? I dunno. I don't see this being a part of their brand for a long time.

Hurvl
Hurvl

"in the field of computer games and video games" I don't know about you, but I consider video games to cover all electronic games, while computer games is one type of video game and another is console games.

bdrtfm
bdrtfm

Has anyone ever had the fun of contacting Sony support? OMG Punch me, I'm Screaming! Worst support line I've ever had to use. Stupid phrases like this are all you hear. Instead of saying "Press 1 for PSN support", "Press 2 for Hardware Support" etc., it says "Press 1 to get help with our PSN service, the #1 online experience in gaming and entertainment, with streaming the latest movies, games blah blah blah blah blah"


And it does this for all 8 menu choices. It took almost 5 minutes just to here which button I had to press to get to the next menu. Then it starts all over again. I love my PS4 but, the company itself is run by a bunch of pompous, arrogant suits and it shows in everything they do and say.

kryotech
kryotech

Pinch me I'm streaming sounds like someone who's desperately trying to stop peeing themselves but can't and is therefore enlisting the help of others to pinch said person to stop peeing......may or may not be a successful strategy.

Carpetfluff
Carpetfluff

I sometimes have one of those pinch me I'm streaming moments in the morning, but if I try to it goes up the wall instead. 

Spartan_418
Spartan_418

they should trademark "Never Stop Waiting For Greatness"

they'll need it, down the line

Kinguard73
Kinguard73

I won't 'rent' a game from them so they are screwed.

berserker66666
berserker66666

Seriously, that name needs to go. It just sounds......wrong.

SpiderLuke
SpiderLuke

Someone thought of that while they were peeing.

eat_game_poop
eat_game_poop

"Pinch me, I'm Streaming."

I'll admit, that's pretty bad. I don't know that I could do better, but still....

SaQu1B
SaQu1B

haha... how embarrassing. 


"Pinch me I am streaming" seriously? Has Sony ever heard about Netflix? Onlive?

Sony acting like this is something new...

waffleiron88
waffleiron88

Its nice and all that sony is doing so well this gen, but i really wish they would stop with the "Hey look at us do stuff" catch phrases.

Peugeot_Rocket
Peugeot_Rocket

I wonder if there will be a subscription option. If I'm renting a game, odds are I'm going to buy it. If I have bought it, I don't want to have to rent it just so I can play it on my Vita while I'm on the road.


I'd rather just pay a flat monthly or yearly rate and be able to stream a certain number of PS3 games to my Vita. I just don't like the idea of only playing a game occasionally and having to rent it every time.


Maybe I'm splitting hairs with the whole subscription versus individual rental fee but the former feels right to me and the latter doesn't.


I really like this concept though and will certainly try it out when it rolls out for the Vita. I feel like it solves a number of limitations remote play suffers from.

DarkSaber2k
DarkSaber2k

And here was me assuming it would be Microsoft that would essentially try to trademark Twitch.
 Remind me to title my stream that more often (since I have already used it a few times) just to annoy them.

bob15x
bob15x

I love how sony fanboys were the most vocal against digital content and now they think its the best thing ever.

rasterror
rasterror

Seize your moment is not a bad tag line but pinch me, I'm streaming? That sounds ridiculous. It sounds like a tagine for a low budget local commercial. They can do better than that.

chibi-acer
chibi-acer

"Pinch Me, I'm Streaming."  That should be Nintendo's slogan, given their policy on trying to monetize people's Let's Play videos...

brandonmshanks
brandonmshanks

Thanks for explaining what they were going for with "pinch me, I'm streaming," Eddie. I seriously doubt that anyone would have put that together without your help.

unreal849
unreal849

"Pinch Me, I'm Streaming" ..... now that's what I call kinky.

bdrtfm
bdrtfm

@kryotech  lol yeah, I can see this one not going well. So many ways to make fun of it. Console wars are funny enough without the corps handing out ammo to the fannies. Should be hilarious watching future comments. Reading all the crazy fan war stuff is the highlight of my day.

DWalker131
DWalker131

@eat_game_poop what about 'cloud 9 gaming and/or streaming service'

Dantat
Dantat

@bob15x I love how you M$ fanboys think that these optional digital services are anything close to what Microsoft wanted to do. 

Tiger_Ali
Tiger_Ali

@rasterror what the f is a tagine?