Sony trademarks 'Greatness Awaits'

New filing reportedly related to marketing slogan for PlayStation 4.

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Sony has filed a trademark application for "Greatness Awaits," lending credence to last week's report suggesting this would be the marketing slogan used to promote the PlayStation 4.

Siliconera spotted the trademark application, filed May 9 with the United States Patent & Trademark Office. It covers various game-related goods and services, including consoles and software, among other things.

A Sony representative was not immediately available to comment.

Siliconera last week obtained a leaked advertisement for the PS4, which revealed the "Greatness Awaits" slogan for the first time.

"Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word," utters a man in the advertisement.

"Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world."

The PS4 will be released later this year, though Sony has yet to provide region-specific availability information or pricing details. A past report pegs the platform to launch in November beginning at $430.

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Discussion

70 comments
blackrosedpunk
blackrosedpunk

You see that SONY if ur watching take it,I mean literally,take it.

erix43
erix43

"More wasting of your life awaits." 

tightwad34
tightwad34

Holy shit, I could have came up with that when I was 5. Good thing it won't impact anything that has to do with anything. They still could have come up with something better if they thought about it for 5 minutes.

hasancakir
hasancakir

I didn't like the slogan but that doesn't matter much I guess.

Hey_Jay
Hey_Jay

Not saying they can't back it up, but, uh, c'mon, Sony. Come back down to Earth.

DukeMagnum
DukeMagnum

seems like a stupid slogan to me, but whatever. the games look cool. i really liked that dreamcast one, it's thinking... that was kinda cool.

JRLennis
JRLennis

Great slogan.  Hope the PS4 lives up to it.

WantYouBad
WantYouBad

So many developers and companies alike set standards that they never match. How about the slogan, "Wait and See?" Xbox's slogan should be, "Sorry bout the trolling".

jsmoke03
jsmoke03

catchy....hope their advertising and their games match the tag

Bray209
Bray209

Have SONY not learned anything from Sega/Gearbox?.

False advertising can land you in deep s**t.

Trail_Mix
Trail_Mix

I don't like the word 'Greatness'

fredyellowone
fredyellowone

Greatness awaits me away from the PS3 and GTCRAPPY6.


Shantmaster_K
Shantmaster_K

Can't wait till E3 so I can really get a good look at the next consoles.

twistedmalice
twistedmalice

I like the slogan.  I want to see the PS4 in action.

BamaGoatt
BamaGoatt

I say they missed the boat why not go with "always on top" not only is it a sexual term but you poke fun at the always on M$ crap. I could see the ad kid playing his M$ box and it says you have lost connection to the internet try again above a PS4 that magically turns on and starts up reading Always On and then slides to reveal Top.

Ladiesman17
Ladiesman17

middle-range spec and lack of backward compatibility are "greatness awaits"

yeah right. 

Watashii
Watashii

I like Sony but a little humility wouldn't hurt. 

SiLenTWarrior29
SiLenTWarrior29

They should put The Rock on the first ps4 commercial.. that would be epic. The great one will announce greatness

akiwak
akiwak

Just shortly before the console launch we should have some Kevin Butler ads and the PS4 launch will be running at full speed. May the PS4 live up to hype and I look forward to some great gaming experiences!

Kitmas
Kitmas

It's true. Greatness does await. It's awaiting the xbox.

ajay1708
ajay1708

So what if they trademark it. They do have that right and it's an outstanding slogan by the way and fits right into their plans. Some of you guys need to just stop being haters and let these companies be. No one has even seen the PS4 so how do you know that greatness doesn't await? if anything that slogan only tells me that they have a lot more yet revealed for PS4 to share and some of which you haters just may find to be GREATNESS!

Annonith
Annonith

Why so humble Sony? Just trademark "the greatest thing that ever happened to humanity awaits". You know you want to.

G4mBi7
G4mBi7

This isn't a catch phrase; it is such a common saying. Used in daily life, movies, anywhere. how can it be trademarked?

smtgfx
smtgfx

HAHAHa...Sony never impressed me with their catch phrases!!! 

DJKrayz_basic
DJKrayz_basic

i'd rather experience real world greatness, not sharing some video of my gaming moments, which is what this sounds like to me....

00LiteYear
00LiteYear

Someone likes the Dark Souls serif font.

Gamer_4_Fun
Gamer_4_Fun

F*** it,  I am waiting for something b3yond Greatness

PixelAddict
PixelAddict

See now THAT is a launch message.

Nintendo could learn from Sony.  

Oh wait, they don't realize anyone else in the Miiverse exists, so how could they learn from anyone but themselves?

Gegglington
Gegglington

tv add will have gang man style dancing and his tie in new tune greatness

abnergoinbig
abnergoinbig

Oh wow. So the leaked PS4 promotion was true. One of the perks of NeoGaf, I guess.

RevengeNegative
RevengeNegative

Greatness Awaits? How.. How in the world is it even possible to trademark that?!

raahsnavj
raahsnavj

If they want to win me over all the slogan needs to say is: "You play games? So do we" - I could care less about my console being the mega hub of family entertainment. I want to play games. I don't want to have the TV monopolized by the Xbox DRV, Xbox Netflix player, or watch youtube on it, or update my facebook, or see a bazzilion ads, I want to play games on it. 

Screw these "Greatness Might be coming" and "Infinite stuff I didn't want" slogans and give me the games!

J-007
J-007

Hmm I somewhat like it..

d3nR
d3nR

Only some really old, samurai looking, Japanese geezer could pull this add off. 

SteamyPotatoes
SteamyPotatoes

<Insert Day 1 Problem > Awaits.  you know trolls will be playing that one, e.g. YLOD awaits.

hadlee73
hadlee73

@Watashii Indeed. I probably would have gone with "It'll probably be quite good". Which is why I don't work in marketing lol

Uncle_Rell
Uncle_Rell

They should put me now that will be epic. Picture it Uncle_Rell on your screen "Come at me bitches Greatness Awaits"

happy_dude64
happy_dude64

@Kitmas Yeah, it is waiting for Xbox...because it will never come. =] Stupid ass Xbox fangirl.

Tech-head
Tech-head

@G4mBi7 

It is only for gaming related marketing, not for everything.


In any event, they only filed an application for the trademark.  Does not necessarily mean they will get it.